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How to stop idea machines  turning into money machines Vincent Daenen ‘ What makes you horny’ Barcamp Amsterdam Jan 27th 2010
Looking for the perfect job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Idea machines  turn into money machines ,[object Object]
Network agencies ,[object Object],[object Object],[object Object]
Independant Hot Shops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Result:  idea machine becomes money machine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, let’s do it on our terms. ,[object Object],[object Object],[object Object],[object Object]
“ I  can ’t  find a way of making myself rich without using other people, which I am not prepared to do” David Abraham, St-Luke ’s
Let’s give up the Jackpot Model and replace it by the Cooperative Model
Let’s give up the Jackpot Model and replace it by the Cooperative Model
The Cooperative Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Result: the perfect job? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Before you start shooting holes! ,[object Object],[object Object],[object Object]
Shoot!
 

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How to stop Idea Machines turning into Money Machines.

  • 1. How to stop idea machines turning into money machines Vincent Daenen ‘ What makes you horny’ Barcamp Amsterdam Jan 27th 2010
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  • 8. “ I can ’t find a way of making myself rich without using other people, which I am not prepared to do” David Abraham, St-Luke ’s
  • 9. Let’s give up the Jackpot Model and replace it by the Cooperative Model
  • 10. Let’s give up the Jackpot Model and replace it by the Cooperative Model
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Editor's Notes

  1. When something happens to me, good or bad, I don’t start cheering or crying. Most of the time, I sit down and I think: why does this happens to me NOW? Most of the time there’s a reason. So when I got sacked 2 months ago, I started thinking about The Perfect Job.
  2. I can’t imagine that I’m the only one who wants this and I don’t think I’m asking 2 much. So why are these jobs so hard to find? Why a creative shops (advertising, web, TV, mag’s, art, fashion..) so hard 2 find? I started wondering: why does so few creative companies STAY creative? Or putting it in another way:
  3. I’m putting things very Black&White hear because of the 10’ limit and to make my point cristal clear! Network agencies are invented to create money not ideas.
  4. Every hotshop wants to change the world! First big client, hiring 2 fast, distance agency-clients gets bigger.. Shall we sell (out)? The own brand gets more important than the client’s brands..
  5. Once again: B/W to make my point ;-)
  6. So? The question is: which parameters in the equation can we alter to make it a model that could offer me my Perfect Job?
  7. Inspiration for ‘our terms’: many people, many initiatives but to quote just one: Creative Company, the book by Andy Law: chiat/day, st Luke’s, The Law firm.
  8. People start their company to get rich!
  9. If fact we don’t want to replace it. We just want to offer an alternative! So if we take money out of the equation, it becomes a lot easier!
  10. 18th UK, banks, farmers’ coop’s and like every trend: it’s coming back.check out Michael Moore on coops (youtube) I’ve got to be very brief here so pleaz check for more detailed info on our website..
  11. HP: You don’t work for the company, you ARE the company HC: trust is a 2 way street!
  12. So. I may be naive. In fact I AM naive but when I look back now on my demands for my Perfect Job on my first slide: the coop fits every one of my criteria. Not everybody’s criteria of course, but mine anyway! It’s not my goal in live to get rich but to be happy!
  13. market? Potential clients are interested, we get calls.. Democrazy? In other coops it does. Let’s hope for the best with all those ad ego’s! That’s what I like to discuss with you now.. So.. Shoot!
  14. Check out our website and facebook group for more info!