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  1. 1. Media’s Influence on Young Adults Rebecca Bourne [email_address]
  2. 2. 04/28/11 LIS 201: Introduction to Information Literacy “ In this century, the mass media have come to rival parents, school, & religion as the most influential institution in children's lives.” – Media & Values Magazine “ We need desperately, I feel, a noncommercial alternative to what commercialism is trying to do to us. I'm not for censorship, but I'm certainly for self-censorship when it comes to producing or purveying products to America's children. I think that for people who make anything for children, their first thought should be: Would I want my child to see, hear or touch this? And if the answer is no, just don't make it.” – Mister Rogers
  3. 3. Facts About The Media <ul><li>By the time a young person is 17 years old, they have received over 250,000 commercial messages through the media </li></ul><ul><li>The average teenager watches 3 hours of television per day which comes to 20,000 hours by the time they graduate from high school; more time than spent in the classroom </li></ul><ul><li>If Facebook were a country it would be the world’s 4 th largest between the United States & Indonesia </li></ul><ul><li>1 in 6 higher education students are enrolled in online curriculum </li></ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us </li></ul>04/28/11 LIS 201: Introduction to Information Literacy
  4. 4. Ways Media Can Influence Youth 04/28/11 LIS 201: Introduction to Information Literacy
  5. 5. Positive Role Models <ul><li>The media portrays many different celebrities that are positive role models for young adults </li></ul><ul><li>These role models can be anything from actors to singers to humanitarians </li></ul><ul><li>Young people look up to these celebrities because of their passion for different charities in or out of the United States </li></ul>04/28/11 LIS 201: Introduction to Information Literacy
  6. 6. Fashion & Entertainment <ul><li>People view media mainly for entertainment purposes like catching up on the latest celebrity gossip or seeing who wore what to the red carpet premier. </li></ul><ul><li>The entertainment aspect of the media can sometimes be positive or negative. It can be positive by covering different events that celebrities attend such as benefits or awards shows. It can also be negative by showing pictures or stories about celebrities who partied too hard or were included in dangerous things. </li></ul><ul><li>It is key for a celebrity to know who he or she is wearing, especially during awards season. These celebrities are offered these designer clothes simply because of the publicity that they will receive while wearing the outfits. </li></ul>04/28/11 LIS 201: Introduction to Information Literacy
  7. 7. Violence in the Media <ul><li>Violence is a big component of many action films and video games that young adults watch or play </li></ul><ul><li>There have been many studies done linking the connection between violence in the media and violence in children, especially males </li></ul><ul><li>According to the Media Education Foundation, “The level of violence in Saturday morning cartoons is higher than the level of violence during prime time. There are 3-5 acts of violence per hour during prime time, versus 20-25 acts during Saturday morning cartoons.” </li></ul><ul><li>Video on Violence in Media </li></ul>04/28/11 LIS 201: Introduction to Information Literacy
  8. 8. Influence on Body Image 04/28/11 LIS 201: Introduction to Information Literacy
  9. 9. Body Image <ul><li>Images in the media play a big role on people’s body images and self esteem. </li></ul><ul><li>People look to these different images of models and actresses and compare their own bodies to those images. </li></ul><ul><li>These models in magazines are not realistic and it’s crazy how people strive to get the same look. </li></ul><ul><li>The media should portray more average sized models in magazines and on TV. </li></ul>04/28/11 LIS 201: Introduction to Information Literacy
  10. 10. Bad Behavior in Media <ul><li>The media is called the tabloids for a reason; when celebrities see the paparazzi, they run the other way </li></ul><ul><li>Many of the gossip columns or pictures in magazines or on TV are from celebrities getting out of control at different functions </li></ul><ul><li>Some young adults who see this in the media think that that behavior is acceptable simply because a celebrity is doing it. This has a much bigger influence on young adults than people think. </li></ul>04/28/11 LIS 201: Introduction to Information Literacy
  11. 11. Thank You Any Questions? 04/28/11 LIS 201: Introduction to Information Literacy