Slides from a presentation I held for Sales Engineers Finland meetup.

1. Sharing knowledge and building thought
leadership to support sales

2. Your Growth Partner – Ville Vuorinen @villvuor
Thought leadership = Content marketing

3. Your Growth Partner – Ville Vuorinen @villvuor
Why share knowledge?
Establish yourself as an expert in a specific area
Create credibility for yourself and for the company

4. Your Growth Partner
Thought leadership = Content marketing

5. Your Growth Partner
3 stages of Buyer’s journey
Awareness
Consideration
Decision
Delight

6. Your Growth Partner – Ville Vuorinen @villvuor
Awareness
stage
Content that works:
• Expert content
• Research reports
• Educational content
Person has realized and expressed they might have a problem
or opportunity to create new business

7. Your Growth Partner – Ville Vuorinen @villvuor
Consideration
stage
Content that works:
• Comparison reports
• Expert guide
• Video
Person knows what their problem or opportunity is and has
defined it

8. Your Growth Partner – Ville Vuorinen @villvuor
Decision stage
Content that works:
• Product comparison
• Case studies
• Demo
Person has defined the solution, method or strategy

9. Your Growth Partner
Though leadership in action
• Creating engaging content which educates
• Share to place where target groups are active
• Using the passion and expertise in your company to
create content

10. Your Growth Partner
Supporting sales
• Sharing content via social channels or directly to leads
• Gathering contact information through conversion points

11. Questions? Comments ?
@AgileSearchNews
@villvuor