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Extreme Networks Altitude 4511 Channel Training 09 07 11 Vs5

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Extreme Networks Altitude 4511 Channel Training 09 07 11 Vs5

  1. 1. Snap-On Wireless Access Solution<br />Altitude™ 4511 Access Point by Extreme Networks & Motorola<br />
  2. 2. Relevant Trends<br />Constantly connected<br />In the news<br />Increasing Internet time on social networks<br />Skype @ 560 million users by 08-2010<br />Apple sold 19.4 million iPads in 2010<br />Morgan Stanley reports 1 in 3 U.S. adults will carry a tablet in 2012<br />Personal and social<br />Tablets with front/rear cameras<br />Social media-optimized smartphones<br />Huge growth in education<br />New game consoles with multi-touch interfaces for network gaming<br />Social Networks, Video Chat<br />2<br />
  3. 3. Devices are Changing<br />Trend to lower powered Wi-Fi radio transmitters<br />Space-constrained antenna design<br />Battery-powered, always connected<br />AP<br />   44dB SNR laptop<br />Tablets are not the Same as Laptops<br />AP<br />AP<br />   15dB SNR Tablet Clone<br />   25dB SNR iPad<br />Need more wireless radio power!<br />3<br />
  4. 4. Challenge<br />Need for powerful, consistent 802.11n wireless everywhere<br />Offices, dormitories, hotels, cubicles, hospitals, barracks, libraries… <br />Schools today depending on wireless and mobility<br />BUT, wireless is not meant for challenging sites, multiple dwelling units and high-throughput needs<br />Only installs in central, overhead location<br />Many attenuating (radio obstructing) structures <br />High costs to purchase, design, deploy, cable, configure<br />Security, including user and device control for wired and wireless access<br />Growing congestion on the wired network<br />4<br />
  5. 5. New Solution from Extreme Networks<br />Altitude™ 4511 access point<br />Snap-on Set-up: Installs in minutes<br />Ultra Compact ( ̴ iPhone-size)<br />Powerful – 26 dBm<br />Advanced Antenna Technology by Motorola<br />Optional 1, 3 or 4 Fast Ethernet ports<br />Designed for<br />Schools: classroom & dormitories<br />Hospitals: 1 device for up to 10 rooms<br />Hotels: significantly fewer access points<br />Government: barracks, housing, offices<br />5<br />
  6. 6. AP with no external ports<br />(use included Blank)<br />AP with one connector<br />(add any one of the connectors shown at left)<br />AP with Ethernet Module<br />(add any one of the connectors shown at left)<br />Small: Modular Design<br />6<br />Blank (included)<br />RJ-45 Ethernet (included)<br />Keystone or Leviton QuickPort® style<br />RJ-45 (3rd party)<br />F-connector (3rd party)<br />RJ11 (3rd party)<br />
  7. 7. Installs in minutes<br />7<br />Cat 5 Plate<br />Install Bracket<br />Install Cables<br />0 seconds<br />55 seconds<br />75 seconds<br />Snap On<br />Done<br />85 seconds<br />90 seconds<br />
  8. 8. Extensive Coverage<br />Altitude™ 4511 Access Point in Hotel Room<br />Extreme Networks®& Motorola<br />Extensive Wi-Fi coverage<br />Covers up to 10 Rooms<br />Multiple room (26 dBm radio)<br />Faster data speed at edge<br />4511 AP<br />Competitor Device in Hotel Room<br />Competition*<br /><ul><li>Minimal Wi-Fi coverage
  9. 9. Covers 1-2 rooms
  10. 10. Single room (16 dBm radio)
  11. 11. Slower data speeds at edge</li></ul>ZF 7025<br />*Compared similar in-class products from HP, Ruckus Wireless, Aruba and Cisco<br />8<br />
  12. 12. Altitude 4511 List of Approved Countries<br />9<br />
  13. 13. Extreme Networks & Motorola Mobile Network Solution<br />10<br /> Powerful Wi-Fi Antenna & Identity Management for the Converged Mobile Edge<br />3<br />Altitude™ 4511 Access Point<br />Compact: ( ̴ iPhone-sized)<br />Powerful: 26 dBm radio/antenna<br />Snap-on set-up: add Ethernet ports<br />Save: Easy & Fast Wi-Fi access installs<br />Integrated controller inside<br />Compatible with SummitWM3XXX series controllers<br />Summit®X450e 24p PoE Switch<br /><ul><li>Automated device install
  14. 14. Power over Ethernet – Powers APs, VoIP phone, cameras
  15. 15. Automated Identity Management –Smart access for people and devices
  16. 16. Universal Port Manager – self-configures for each device
  17. 17. Easy installation software scripts</li></li></ul><li>Extreme Networking Across Campus<br />11<br />Access Layer Switching<br />Identity management & PoE for wireless<br />Altitude™ 4600 <br />Plug-n-Play AP ideal for admin & academic areas<br />Altitude 4700<br />High density for large areas, lecture halls with 3G or LTE backhaul<br />Edge Switching<br />Rack & Chassis<br />Core & Distribution Switching<br />Resilient & Open<br />Altitude 4511<br />The 4511 puts 802.11n in the dorm room at a fraction of the cost<br />Ridgeline™<br />Deploy, monitor, manage<br />WM Controllers<br />Integrate management & control with rich WLAN features<br />Motorola ADSP <br />Network Assurance Security Multivendor Management<br />
  18. 18. Cost-Effective: Small Facility<br />Applications<br />No-disruption-wireless<br />Dormitories, Hotel or Hospital Rooms, Entrance, Business center<br />Zero-touch deployment and support<br />Extreme Networks Solution<br />Fast deployment<br />Self-healing, redundant wireless<br />Built-in RF Controller<br />Converged Edge<br />Altitude™ 4511 Controller APManage 24 4511 APs<br />Router<br />Internet<br />Extreme Networks® PoE SwitchSummit® X450e-24p<br />Up to 24 4511 APs<br />12<br />
  19. 19. Simplified: Medium Facility<br />Applications<br />Guest/Lobby/Meeting/Back Office<br />Workforce enablement <br />Wireless VoIP phones<br />Staff wireless mobility<br />Extreme Networks Solution<br />Fast deployment<br />Self-healing, Adaptive<br />Optimized APs<br />Scalable RF Controller<br />Converged Edge<br />Router<br />Summit® WM3400 ControllerUp to 72 APs from 2 controllers<br />Internet<br />Extreme Networks® PoE SwitchSummit X450e-24p<br />Lobby/ <br />Back Office<br />Altitude 4700 <br />Fat Access Point<br />Dorms, Offices<br />Altitude 4511<br />Snap-on Access Point<br />Meeting Rooms<br />Altitude™ 4600 <br />Thin Access Point<br />13<br />
  20. 20. Versatile: Large Facility<br />Applications<br />Guest/Lobby/Meeting/Back Office<br />Conference/Ballrooms<br />Wireless VoIP phones<br />Workforce enablement<br />Staff wireless mobility<br />PCI compliance reporting<br />Extreme Networks Solution<br />Self-healing, adaptive<br />Advanced troubleshooting<br />PCI compliance security<br />Scalable wireless controllers<br />Converged edge<br />Motorola ADSP<br />Net Mgmt, Troubleshooting, PCI<br />Router<br />Summit® WM3700 ControllerUp to 12,000 APs from 2 controllers<br />Internet<br />Extreme Networks® PoE SwitchSummit X450e-24p<br />Lobby/ <br />Back Office<br />Altitude 4700 <br />Fat Access Point<br />Dorms, Offices<br />Altitude 4511<br />Snap-on Access Point<br />Meeting Rooms<br />Altitude™ 4600 <br />Thin Access Point<br />14<br />
  21. 21. Competitive<br />15<br />Small Form Factor AP<br /><ul><li>No true wallplate AP
  22. 22. Minimal switch functionality – no simple IDM/UP equivalent</li></ul>Small Form Factor AP<br /><ul><li>Complex deployment – no simple IDM/UP equivalent
  23. 23. No wallplate AP</li></ul>Wallplate AP – Zoneflex 7343<br /><ul><li>No switch portfolio
  24. 24. Low RF coverage (16db) = single room</li></ul>Wallplate AP – MSM 317<br /><ul><li>802.11b only, Low RF coverage (16db) = single room
  25. 25. Minimal switch functionality – no simple IDM/UP equivalent</li></li></ul><li>Ordering Information & Pricing<br />Altitude™ 4511 Access Point <br />15761 Altitude 4511 Access Point US: $599 NA MSRP<br />15762 Altitude 4511 Access Point ROW: $629 EMEA MSRP<br />For other regions, please refer to your regional price list<br />But wait – there’s much more…<br />Is this price competitive? <br />Let’s get aggressive to take market share!<br />Value of the AP increases greatly with a wired PoE switch!<br />Create a “Silver Bullet” to get you into some new accounts<br />Introducing the concept of a Bundle<br />16<br />
  26. 26. Converged Mobile Edge Bundles<br />Bundle One<br />6 Altitude™ 4511 APs + Summit® X450e-24p PoE switch<br />Bundle Two<br />12 Altitude 4511 APs + Summit X450e-24p PoE switch<br />Bundle Three<br />12 Altitude 4511 APs + Summit X460-48p PoE switch<br />Available only from: <br />Sept 1–Nov 30, 2011<br />17<br />
  27. 27. Converged Mobile Edge Bundle<br />Incredible Discount<br />Beats typical field discounts<br />Fixed Discounted List Price for the Bundle<br />Distributor contract pricing<br />1 SKU per bundle<br />Bundles Stay Whole<br />Sample Value proposition<br />“Get 6 802.11n APs for about the list price of a switch purchase”<br />“Get 802.11n APs for ~$179 ea. with switch purchase”<br />18<br />
  28. 28. Converged Mobile Edge Bundle<br />Bundle One: <br />U.S. PN 20112, ROW PN 20212<br />12 qty. Altitude™ 4511 wallplate access points <br />$599 unit list price, $7,188 aggregate list price<br />1 qty. Summit® X450e-24p PoE Switch <br />$4,995 List Price<br />List price (for all solution components): $12,183<br />NA List Price: $6,999 <br />Estimated Street Price: ~$4,995<br />19<br />
  29. 29. Converged Mobile Edge Bundle<br />Bundle Two: <br />U.S. PN 20106, ROW PN 20206<br />6 qty. Altitude™ 4511 wallplate access points <br />$599 unit list price, $3,594 aggregate list price<br />1 qty. Summit® X450e-24p PoE Switch <br />$4,995 List Price<br />List price (for all solution components): $8,589<br />NA List Price: $4,204<br />Estimated Street Price: ~$3,000<br />20<br />
  30. 30. Converged Mobile Edge Bundle, Summit X460<br />Bundle Three: <br />U.S. PN 20312, ROW PN 20412<br />12 qty. Altitude™ 4511 wallplateaccess points <br />$599 unit list price, $7,188 aggregate list price<br />1 qty. Summit® X460-48p PoE Switch <br />$7,995 List Price<br />List price (for all solution components): $15,183<br />NA List Price: $7,999<br />Estimated Street Price: ~$5,700<br />21<br />
  31. 31. Low-cost bundle price<br />Featuring Altitude™ 4511 Snap-on Access Point<br />Automated, Zero-touch configuration <br />Two-minute AP install<br />Universal Port<br />Safe & secure mobility<br />Identity Manager<br />Wireless firewall<br />Consistent & fast performance<br />SMART RF<br />Powerful radio and antenna<br />Extensive Wi-Fi coverage (26 dBm)<br />Bundle Feature Value<br />Fast, easy, secure: Converged Mobile Edge <br />22<br />
  32. 32. Bundle Financial Value<br />23<br />CAPEX<br /><ul><li>Lowest-cost combined feature-rich switch & AP bundle
  33. 33. Integrated controller
  34. 34. No cabling costs
  35. 35. Less APs required due to RF coverage</li></ul>OPEX<br /><ul><li>Installs in minutes
  36. 36. Fewer switch ports
  37. 37. Intuitive switch installation
  38. 38. Simple and secure management delivers ‘instant-on’ access
  39. 39. Rich WLAN and wired troubleshooting tools</li></li></ul><li>Selling Tips: Start with This <br />Keep it simple<br />Create drama<br />24<br />Put Altitude™ 4511 Into the Hands of the Customer:<br />Installs in minutes using in-wall cables<br />Large coverage: via special, high 26 dBm powered Motorola radio and antenna <br />Integrated controller included in the price<br />Add extra Ethernet ports – one cable serves radio and wired ports<br />Get ExtremeXOS®at the edge: IDM & UPM right into the AP!<br /><ul><li>Proven Motorola technology (no need for extensive tests)
  40. 40. Special bundle available until November 30, 2011
  41. 41. They will need the switches for PoE, IDM, UPM</li></li></ul><li>Promotion Roadmap<br />25<br />August<br />September<br />October<br />November<br />December<br />Start<br />Finish<br />
  42. 42. Supporting Materials Available on PartnerWeb<br />26<br />Altitude™ 4511 Marketing Materials<br /><ul><li>Data sheet and technical specifications: available now
  43. 43. Dormitory Wireless is a Snap white paper: available now
  44. 44. Wireless on the Wall white paper: available now
  45. 45. The Converged Mobile Edge tech brief: available now
  46. 46. Video data sheet: available now
  47. 47. Installation video: available now
  48. 48. Dormitory Wireless is a Snap customer presentation: available now
  49. 49. Altitude 4511 and Wireless Bundles Open Books Announcements: 8/31/11 & 9/6/2011
  50. 50. Altitude 4511 hot sheet: available now
  51. 51. Altitude 4511 evaluation guide: available 9/16/11
  52. 52. Higher Education e-mail template: available 9/16/11</li></ul>GO TO PARTNERWEB<br />
  53. 53. 27<br />
  54. 54. Questions?<br />28<br />
  55. 55. 29<br />

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