ELECTRONIC MEDIA

1. ELECTRONIC MEDIA
PRESENTED BY
VIKASH SINGH BAGHEL

2. ELECTRONIC MEDIA
Electronic media are media that use electronics or
electromechanical means for the audience to access the content.
This is in contrast to static media (mainly print media), which
today are most often created digitally, but do not require
electronics to be accessed by the end user in the printed form.
The primary electronic media sources familiar to the general
public are video recordings, audio recordings, multimedia
presentations, slide presentations, CD-ROM and online content.
Most new media are in the form of digital media. However,
electronic media may be in either analogue electronics data or
digital electronic data format.
2

3. The purpose of using Electronic Media
The purpose of using electronic media can be
for many reasons, one of the reasons is that
you can use it to market yourself and anything
else from businesses to products and so on.
Electronic media is an efficient way to
communicate to one another, either by the use
of media devices and networks or social
media sources such as Television or the
Internet these are a few of the many ways you
can use Electronic media to your advantage.
3

4. The different types of Electronic Media
There is a wide range of Electronic media that broadcast a variety of
different things like advertisements and promotions. Different
Electronic media types are below:
❖ Television
❖ Radio
❖ Internet
❖ Shops

5. What’s involved with selecting Electronic Media
Well this depends on what type of business you have and whether you
wish to use Electronic media or not, most or almost all business use
Electronic media in some way to attract new or more customers, just say
you choose to advertise using Facebook which is a basic Electronic media
module which you can use to your advantage, businesses usually use the
“check-in” method where if you check into their store they will give you
something in return, either a discount or some points on a membership
card, this generates more customer flow to the store and in turn allows
more profit to be made.
5

6. How does the selection of Electronic media fit into
the process of conducting E-commerce Marketing
Electronic media is the basis of e-commerce
marketing, firstly you will need a method of
approach whether you would like to use
online marketplaces or social/mail like
places to promote your business, then soon
after obtaining online contacts you will be
seeing customers showing up to your
business or buying from your online market.
6

7. Electronic media is a way for your business to be
heard but not only heard, seen too. As your
Business becomes its own entity online, you have a
brand and your brand has a face, if managed well
it is sure to increase revenue. If not then your
business may struggle to get back up from the floor
with many other competitors.
Electronic Media Impact on Business
Performance
7

8. What terms are used for Electronic Media
❖ Broadcasting To transmit or sent information
through the use of various Electronic media devices.
❖ Media: The wide world of mass communication
through Electronic media.
8

9. Develop Information Management and Lifelong Learning Skills as Metal
Components in Writing for Screen and Digital
❖ Internet technology
in India
❖ Video literacy in India
❖ Mass media is used in
India
9

10. Develop Information Management and Lifelong Learning Skills as Metal
Components in Writing for Screen and Digital
Promotion in very Important
Age group ?
Gender?
Bearing capacity?
Culture?
Nature of thinking ?
Level of education?
10

11. Develop Information Management and Lifelong Learning Skills as Metal
Components in Writing for Screen and Digital
Product selling is a very important
product selling in in a branding promotion advertisement but
achieved in a very highly money losing
❖ Branding, promotion, advertisement,bhutadhic
❖ Challenge- first challenge in marketing place
❖ Task-arrived the market is your first task
11

12. For people attractive in
❖ Product info basic advertisement
Electricity +battery
❖ Question beside advertisement
❖ Emotion based advertising
❖ Greeting advertisement
❖ Patriotic physical and tendency advertisement
❖ Comparison based
❖ Cross promotion advertisement
❖ Schemes and offers based
12

13. Want big impact?
Use big image.
13

14. Thanks!
Any questions?
You can find me at Rishi78srivastava@gmail.com
14