Vijay Binayak's document discusses several strategic management tools and frameworks including: 1) The generic strategies of low cost, differentiation, and focus are mentioned along with factors like uniqueness, brand image, and target segments. 2) The BCG matrix is referenced for prioritizing products based on market growth and market share like Tiger biscuits and Marie Gold cheese spread. 3) The 7S model of strategy, structure, systems, style, staff, skills, and shared values is depicted for providing an overall framework. 4) Additional tools shown include the Ansoff matrix of market penetration, product development, market development, and diversification for growth strategies.

1. Vijay
Binayak

2. Generic Strategy
Uniqueness Perceived by the
Customer
Low Cost Position
Brand image…Little
Industrywide Technology… Packaging
Innovation…Nutri choice
Dealer network…
Particular segment
only
Cost
Differentiation
StrategicTarget
Competitive Advantage

3. BCG Matrix
MarketGrowth
Market Share
High
Low
High Low
Invest
Kill
DivestPrioritize
Tiger biscuit Time Pass
Marie Gold Cheese Spread

4. Space Matrix
Competitive Adv. Industry Strength
Market share -1 Growth potential 5
Quality of product -2 Profit potential 4
Customer loyalty -3 Financial stability 3
Customer preference -3 Resource stability 4
Control over supply chain -2 Capacity 4
Avg.= -2.2 Avg.= 4
1.8
Financial Environmental
Return on assets 6 Technological changes -6
EPS 5 Price elasticity -3
Gross Profit 6 Competitive pressure -5
Liquidity 4 Barrier -4
Profitability 6 Inflation rate -2
Avg.= 5.4 Avg.= -4
1.4
x-axis
y-axis

5. Space Matrix Graph
.
Conservative Aggressive
Defensive Competitive

6. MARKET PENETRATION PRODUCT DEVELOPMENT
Increase market share Product line
Product usage Product line extension
Increase quantity used New product for same market
MARKET DEVELOPMENT DIVERSIFICATION
Expand new market Backward diversification
Geographic expansion Diversification of related product
Target new segment
NewMarketsExistingMarkets
Existing Products New Markets
Ansoff Matrix

7. 7S Model

8. 7S Model
Strategy System
Provide good quality product
Formal & Informal procedure of
doing tasks
Valuable cost Management info. System
New product development
Fast expansion
Structure
FUNCTIONAL---HR, Marketing, Finance, Procurement,
Operations, R&D, supply chain and Maintenance

9. Style Skill Shared value
Overall operating
approach
Capabilities
Guide employees towards
value behaviour
Leadership approach Efficient R&D Quality & Sustainability
Quality approach on
working
Skilled labour Leadership
Teamwork
Staff
Training
Motivation
Rewards
7S Model

10. Forcefield Matrix
Whey
protein bar
customer want more
health conscious product
potential to produce
whey at cheaper rate
healthier alternative
to soft drink
higher revenue
utilise the whey
from going to waste
high investment
in machinery
cost on training
lack of distributors
advertising cost
5
2
4
2
1
3
2
1
3
14 9

11. Value Chain Analysis
Accounting, administration &
general management
Recruits, motivates, rewards and retail it’s worker
Minimizing IT cost, technological
advancement & excellence
Finding vendors and negotiating best price
Receiving &
Storing inputs
Transferring
Input into
output
Load more
products for
avoiding
empty
rounds
Generating
demand
through
advertising
& media
Review of
the product

12. Barksdale and Harris

13. Thank you