1. MAYBELLINE
NEW YORK
HYPER SHARP LINER
RELAUNCH

2. Our
insights got
all eyes on
Maybelline

3. Increase in sales
+80%

4. projected sell
out of units.
More than 80%
higher than
initial launch.
RECORD
BREAKING

5. of consumers had a preference or
intention to purchase the product.
78%

6. We monitored discussions on
380 social media channels.
380CHANNELS

7. We found
the most
influential
bloggers
and invited
them to
an exclusive
launch.

8. A Liner Art
show on
Facebook
and YouTube
got people
looking and
talking.

9. Facebook likes
+40
+9263
+80
+1.3M
Facebook impressions
Blogger posts
Liner art pieces submitted
on Facebook

10. TO GET THE FULL
STORY BEHIND
MAYBELLINE’S
WINNING CAMPAIGN,
DOWNLOAD THE
COMPLETE CASE
STUDY.
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