VIRAL?
@elvirapc
Brand Associate Nutrifood
www.about.me/elvirapc
Should our brand go
…Why Viral Marketing
Viral Marketing - @elvirapc
Faster, Wider Reach
Viral Marketing - @elvirapc
Credibility
70% OF CONSUMERS TRUST BRAND
RECOMMENDATIONS FROM FRIENDS
Forrester Research, 2013
Nielsen, 2009
90% PEOPLE TR...
“Free”
Taking the advantages of people’s connection
Viral Marketing - @elvirapc
…Case StudyViral Marketing - @elvirapc
Sweet Moments Last Longer
490,939 YouTube views
346,708 YouTube views
Ringtone
Music Download
YouTube Comments
Viral Marke...
Sweet MOMent (Hari Ibu)
Viral Marketing - @elvirapc
Old Spice
258,983,529 views on YouTube
80,000 Twitter followers in 2 days
800% ↑ Facebook interaction
Viral Marketing - @e...
Gangnam Style
1,704,475,197 views on YouTube
Nelly Furtado, Robbie Williams, Vanessa
Hudgens, Tom Cruise, LMFAO
follows hi...
…Lesson Learned
Viral Marketing - @elvirapc
To Extend a Brand
or… New Image
From older generation to youthful image
Viral Marketing - @elvirapc
Emotional
MEMORABLE: SWEET MOMENT (IT LASTS LONGER)
Viral Marketing - @elvirapc
Good content and…
„Good‟ social networking skills
FROM CEO to SPG
PEOPLE IN NUTRIFOOD HAVE
TWITTER ACCOUNT
Viral Marketing...
FROM YEAR TO YEAR,
OUR LIVE EVENTS MADE A TWITTER TRENDING TOPIC
Viral Marketing - @elvirapc
Simplicity: it‟s only a click away.
The power of thumb
TWITTER --- RETWEET
FACEBOOK --- SHARE
PATH --- REPATH
Viral Market...
You have to follow up
Viral Marketing - @elvirapc
You can‟t control
Viral Marketing - @elvirapc
Marketing = EASIER?
★ Free ★
★ Wider reach ★
★ Your brand needs a presence on social media:
Monitor what you can’t control...
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Should Our Brand Go Viral?

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Why viral marketing, case study, and lesson learned.

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Should Our Brand Go Viral?

  1. VIRAL? @elvirapc Brand Associate Nutrifood www.about.me/elvirapc Should our brand go
  2. …Why Viral Marketing Viral Marketing - @elvirapc
  3. Faster, Wider Reach Viral Marketing - @elvirapc
  4. Credibility 70% OF CONSUMERS TRUST BRAND RECOMMENDATIONS FROM FRIENDS Forrester Research, 2013 Nielsen, 2009 90% PEOPLE TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW Viral Marketing - @elvirapc
  5. “Free” Taking the advantages of people’s connection Viral Marketing - @elvirapc
  6. …Case StudyViral Marketing - @elvirapc
  7. Sweet Moments Last Longer 490,939 YouTube views 346,708 YouTube views Ringtone Music Download YouTube Comments Viral Marketing - @elvirapc
  8. Sweet MOMent (Hari Ibu) Viral Marketing - @elvirapc
  9. Old Spice 258,983,529 views on YouTube 80,000 Twitter followers in 2 days 800% ↑ Facebook interaction Viral Marketing - @elvirapc
  10. Gangnam Style 1,704,475,197 views on YouTube Nelly Furtado, Robbie Williams, Vanessa Hudgens, Tom Cruise, LMFAO follows his move Viral Marketing - @elvirapc
  11. …Lesson Learned Viral Marketing - @elvirapc
  12. To Extend a Brand or… New Image From older generation to youthful image Viral Marketing - @elvirapc
  13. Emotional MEMORABLE: SWEET MOMENT (IT LASTS LONGER) Viral Marketing - @elvirapc
  14. Good content and… „Good‟ social networking skills FROM CEO to SPG PEOPLE IN NUTRIFOOD HAVE TWITTER ACCOUNT Viral Marketing - @elvirapc
  15. FROM YEAR TO YEAR, OUR LIVE EVENTS MADE A TWITTER TRENDING TOPIC Viral Marketing - @elvirapc
  16. Simplicity: it‟s only a click away. The power of thumb TWITTER --- RETWEET FACEBOOK --- SHARE PATH --- REPATH Viral Marketing - @elvirapc
  17. You have to follow up Viral Marketing - @elvirapc
  18. You can‟t control Viral Marketing - @elvirapc
  19. Marketing = EASIER? ★ Free ★ ★ Wider reach ★ ★ Your brand needs a presence on social media: Monitor what you can’t control ★ Viral Marketing - @elvirapc

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