1. MAYBELLINE
NEW YORK
HYPER SHARP LINER
RELAUNCH

2. Our
insights got
all eyes on
Maybelline

3. Increase in sales
+80%

4. RECORD
BREAKING
projected sell
out of units.
More than 80%
higher than
initial launch.

5. 78%
of consumers had a preference or
intention to purchase the product.

6. We monitored discussions on
380 social media channels.
380 CHANNELS

7. We found
the most
influential
bloggers
and invited
them to
an exclusive
launch.

8. A Liner Art
show on
Facebook
and YouTube
got people
looking and
talking.

9. Facebook likes
+9263
+1.3M Facebook impressions
+40
+80
Blogger posts
Liner art pieces submitted
on Facebook

10. TO GET THE FULL
STORY BEHIND
MAYBELLINE’S
WINNING CAMPAIGN,
DOWNLOAD THE
COMPLETE CASE
STUDY.
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contact@brandtology.com
Tel: +65 6593 9888
Fax: +65 6542 0888