Assignment #2 Alberto Losada creativity Crash Course

1. WATCHING PAYS MORE
THAN JUST SEEING
Crash Course on Creativity
Assignment #2 –Alberto Losada
LET´S GO SHOPWATCHING!

2. IMPROVEMENT INSIGHTS
ZARA - Not cozy. The faster the
shopping, the better.
Serrano Street (Madrid´s most expensive shopping area)
OBSERVATIONS
- Needs more warmth to make
Plenty of room for walking around people buy more.
Nicely organized
- Smells all over the same,
clothes regardless kids area or
Weird views gentlemen. Differentiate!!
Clever floor - Most clothing has the same
organisation (ladies
street floor, colours. Somewhat boring. Light it
gentlemaen 3rd
floor) a bit!!
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada

3. IMPROVEMENT INSIGHTS
- A baker and cafeteria shop
should smell to bread.Do it!!
Serrano Street (Madrid´s most expensive shopping area)
OBSERVATIONS
- Too exposed terrace. Needs
Very well presented product some plants to create atmosphere!
Apparently cozy layout - Little stock of bread. Too much
and furniture of it whole and hard to chew.
Exterior terrace (now
- No coffeee smell. The only
it´s winter!! real smell is wood. Pity! A good
Warm and inviting colours and staff chance to exploit senses.
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada

4. IMPROVEMENT INSIGHTS
- No playing arena… in a toy
Imaginarium shop? Kids need to play!
Serrano Street (Madrid´s most expensive shopping area)
OBSERVATIONS
- Few things to touch, too many
Twin entrance, for kids and adults.
showwindows and christal boxes.
- Too “Museum Look”. Need more
Excellent lighting.
playing atmosphere!
Weird views Imaginative café-bar for kids and
parents
They have a club, and it is
poorly marketed inside. Lost
REALLY ample and inviting!
chance!
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada

5. IMPROVEMENT INSIGHTS
- It is mostly unaltered except
VIPS the bread corner. New offers!
OBSERVATIONS
Good selection of magazines and books. - It has a too uniform lighting.
Spotlights to promote things!
- Staffers nice, but scarce in
Assorted gifts and number. More potential sales
light food.
Weird views lost!
Needs reading areas in all shops.
Bread corner included!
They create welcoming feeling!
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada

6. IMPROVEMENT INSIGHTS
ZARA
HOME - Bad ceiling lighting-looks like
an office! Make it warmer.
Serrano Street (Madrid´s most expensive shopping area)
OBSERVATIONS
- Slow paying speed. No ques
Ample and plenty of light
thanks!
Extensive variety for home - No places to sit down. Let
customers rest to keep buying!
- Sure Zara Home has its styke,
Visible counter but the uniformity of colours
needs other colours.
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada

7. IMPROVEMENT INSIGHTS
- Horrible plastic smell in all of
Chinese Bazaar them. Please use an aroma!
OBSERVATIONS
Low Price is the only reason to enter!
- Owner barely speaks Spanish,
You need somethig? We
have it!
so there is no interaction with
clients.
- The only suggestion to improve
Goods from floor to ceiling sales is work more on the
communication and language area.
For everyday needs Talking to clientes is essential!
LET´S GO SHOPWATCHING!

8. Mmmmmmmm…
What about my personal
insight after this exercise?
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada

9. FRESH EYES
+ ATTENTIVE MIND
NEW
OPPORTUNITIES!
LET´S GO SHOPWATCHING! – Crash Course Creativity – Alberto Losada