A case study on technology productising presented by Verhaert on Innovation Day '06.

1. SENIO
VERHAERTINNOVATIONDAY – OCTOBER 20th, 2006
www.mastersininnovation.com
SENIO
Ann Van Mele
ann.vanmele@verhaert.com
www.verhaert.com
Commercially confidence – This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation®*, it is given in confidence. You are authorized to
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2. SENIO
Agenda
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Ageing, a trend to new business opportunities
How Verhaert anticipates this trend
SENIO technology
Technology benchmarks
SENIO Business case
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3. SENIO
TREND: Ageing
Increasing percentage of elderly
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World Population Ageing 1950-2050
(source: population devision of united nations)
By 2050 the number of older people (+ 60 year)
will exceed the number of young people (< 15 year)
1950: 8% world population (+60 year)
2000: 600 miljon elderly people (10 % world
population)
2050: 2 billion elderly people (21 % world
population)
Limited n° of elderly homes and hospitals
Professional to home and self-care
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4. SENIO
TREND: Ageing
• Social trend
Affects everyone
Opportunities for all companies
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Are you anticipating on this trend?
Will you become a follower or a leader?
Easy to take market share in a new market
Research outlines higher revenues for leaders
Controlled process is very important for innovators
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5. SENIO
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How Verhaert anticipates this trend?
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6. SENIO
Technology transfer to elderly applications
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Transfer of key technologies
Localisation
St
art
E
n
d
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7. SENIO
SENIO system
monitoring biophysical parameters
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transmit data to a service emergency center via a small portable communication device
Service Center database
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8. SENIO
SENIO technology & features
•Signal Processing
• Heart rate Comfort and Safety for elderly
•Communication
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• Body temperature
•…
• Fall detection/ basic
body posture
• Breathing
• Localisation
• Panic button
• Voice
•…
Senio neckless with integrated sensors Senio portable communications device
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9. SENIO
SENIO technology
Fall detection
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Basic body posture
Based on key IP Verhaert : iTRACK
S
t
a
E
r
n
t
d
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10. SENIO
Key technology: iTRACK
Experience with inertial measurement systems from
Software &
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space (Minisatellite Proba 1)
mathematics for
Inertial sensing technology outlined super potential for
high-end inertial human motion capture applications
systems Small
Relatively accurate
Low cost
Low power
...
Verhaert identified that IMU sensor could be used to
determine relative position by applying boundary
constraints onto orientation vectors using goniometric
mathematics (patented principle).
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11. SENIO
Human motion: Posture capture
Technology demonstration:
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Human motion capturing for
automotive without line-of-sight
Ergonomic design
Design of virtual factories
Key technology: iTRACK
Key IP:
RT Orientation algorithms (heading,
roll, pitch) based gyroscopes,
accelerometers and/or
magnetometers
Miniaturised sensor board with low
power and RT processing
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12. SENIO
Human motion: Pedestrian Navigation
Technology demonstration: Pedestrian navigation
Homeland security based on 3D motion sensor
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Monitoring people indoor and outdoor
Combination with GPS
Key technology: iTRACK
Key IP:
Wearable central processing unit
Algorithms for step detection, pattern recognition
Start
En
d
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13. SENIO
Human motion: Pedestrian Navigation
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14. SENIO
SENIO technology
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Heart Rate
Breathing Monitoring
Based on Key IP Verhaert
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15. SENIO
Key technology: Breathing Sensors
Development of suit monitoring breathing parameters
of astronauts.
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Inductive/capacitive sensors integrated into textiles.
Easy integratable
Good performance
Comfortable to wear
Verhaert identified that these sensors could be used
into industrial wearable applications.
Key IP:
Proprietary sensors integrated into textile
Breathing algorithms
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16. SENIO
Key technology: ECG, Respiration Algorithms
Medical baby monitor: development of ECG and
respiration monitor of babies for monitoring babies in
their natural environment to detect the cause of
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sudden infant death syndrome (SIDS).
Key IP:
ECG integrated into textiles
Special respiration/ECG algorithms
Ribcage
Abdomen
RRI VG − RRI MMG (ms )
100
80
RRI VG + RRI MMG
rib cage (a.u.)
60
(ms ) 40
2 20
0
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17. SENIO
Key technology: ECG, Respiration Algorithms
Pyjama 5 built-in sensors Electronic box
3 sizes 3: heart beat rythm Battery box
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washable textile 2: respiration (chest + abdomen) Monitoring electronics
keeps sensors in right place (processor + memory unit)
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18. SENIO
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We have great technology, but will it do the trick?
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19. SENIO
Technology benchmarks
Why are they not succesfull on the market?
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Not user friendly …
Too expensive Too high-tech
Not comfortable
No customer acceptance
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20. SENIO
SENIO requires expert knowledge
Acceptance
No medical connotation
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No association with disabilities
Making technology granny proof
Comfortable and easy to wear
Man / Women
No obstruction towards the existing way of life
Autonomie
…
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21. SENIO
SENIO product description
User friendly system
Comforable to wear
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neckless: easy to wear under clothes by both male and female persons
small communication device which fits easy into pocket or handbag
Based on our more than 15 years of experience in
development of ergonomic wearable electronics
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22. SENIO
www.mastersininnovation.com
We have great technology and a great product,
now we need a game-changing strategy!
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23. SENIO
Get our focus right and think ahead
Maturity Verhaert Strategy
• Senio will be an open development model
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• In-between results will be applied in niche
applications with focus on usability (selection will
be done based on performance-market fit)
• Why this staged approach?
• gain foothold in the market (early
access) Diversification
• gain control over the technology to
upscale into higher segments
• generate revenue stream
Radical technology Incremental technology
>10j <1j
Time
Research Incubation Introduction Growth Mature Declination
Create IP & Be Quick on IP Royalties
Standards the market
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24. SENIO
SENIO business case
a strategy based on growth & early adopters
trigger niche applications
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Local market (Belgium)
Limited functionality
Market
Demand
Trend sensitive
Growth via diversification: technologies
Different concepts for different applications
Products Geographic diversification
Incremental innovation (integration & performance)
Application diversification
Baby monitoring
Hospital care
Technology ...
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25. SENIO
SENIO business case
A potential first product
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Short term business objective
Non critical technology
Significant added value to existing functions
Market
Demand
Trend sensitive technologies
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26. SENIO
How do we bring it to the market?
Selection of position in the value chain
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Service aggregators
Manufacturers/Distributors alarm systems
Direct to social security actors
Direct-to-consumer-channels (retail)
How do we package this deal
Development
IP
Manufacturing
After sales services
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27. SENIO
www.mastersininnovation.com
Verhaert New Products & Services nv
Hogenakkerhoekstraat 21
9150 Kruibeke
Belgium
Tel +32 (0)3 250 19 00
Fax +32 (0)3 254 10 08
www.verhaert.com
info@verhaert.com
www.mastersininnovation.com
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