SENIO


                               VERHAERTINNOVATIONDAY – OCTOBER 20th, 2006
www.mastersininnovation.com




        ...
SENIO


                              Agenda
www.mastersininnovation.com




                                Ageing, a tre...
SENIO


                              TREND: Ageing

                                Increasing percentage of elderly
www....
SENIO

                              TREND: Ageing
                              • Social trend
                          ...
SENIO
www.mastersininnovation.com




                                 How Verhaert anticipates this trend?




          ...
SENIO


                              Technology transfer to elderly applications
www.mastersininnovation.com




        ...
SENIO


                              SENIO system
                               monitoring biophysical parameters
www.ma...
SENIO

                              SENIO technology & features
                                                         ...
SENIO


                              SENIO technology
                                 Fall detection
www.mastersininnova...
SENIO


                              Key technology: iTRACK
                                                   Experience...
SENIO

                              Human motion: Posture capture

                                                     T...
SENIO

                              Human motion: Pedestrian Navigation
                                Technology demons...
SENIO

                              Human motion: Pedestrian Navigation
www.mastersininnovation.com




                 ...
SENIO


                              SENIO technology
www.mastersininnovation.com




                                   ...
SENIO


                              Key technology: Breathing Sensors
                                                  ...
SENIO

                              Key technology: ECG, Respiration Algorithms
                                         ...
SENIO

                              Key technology: ECG, Respiration Algorithms
                                       Py...
SENIO
www.mastersininnovation.com




                                 We have great technology, but will it do the trick?...
SENIO


                               Technology benchmarks
                                   Why are they not succesful...
SENIO


                              SENIO requires expert knowledge
                              Acceptance
           ...
SENIO


                              SENIO product description
                              User friendly system
       ...
SENIO
www.mastersininnovation.com




                                 We have great technology and a great product,

    ...
SENIO

                                  Get our focus right and think ahead
                              Maturity       ...
SENIO

                              SENIO business case
                                     a strategy based on growth &...
SENIO


                              SENIO business case
                                A potential first product
www.ma...
SENIO


                              How do we bring it to the market?
                                Selection of posit...
SENIO
www.mastersininnovation.com




                                                          Verhaert New Products & Se...
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Senio Verhaert

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A case study on technology productising presented by Verhaert on Innovation Day '06.

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Senio Verhaert

  1. 1. SENIO VERHAERTINNOVATIONDAY – OCTOBER 20th, 2006 www.mastersininnovation.com SENIO Ann Van Mele ann.vanmele@verhaert.com www.verhaert.com Commercially confidence – This presentation contains ideas and information which are proprietary of VERHAERT, Masters in Innovation®*, it is given in confidence. You are authorized to open and view the electronic copy of this document and to print a single copy. Otherwise, the material may not in whole or in part be copied, stored electronically or communicated to third parties without prior agreement of VERHAERT, Masters in Innovation®*. * VERHAERT, Masters in Innovation is a registered trade name of Verhaert Consultancies N.V. www.mastersininnovation.com 20.10.2006 Slide 1
  2. 2. SENIO Agenda www.mastersininnovation.com Ageing, a trend to new business opportunities How Verhaert anticipates this trend SENIO technology Technology benchmarks SENIO Business case 20.10.2006 Slide 2
  3. 3. SENIO TREND: Ageing Increasing percentage of elderly www.mastersininnovation.com World Population Ageing 1950-2050 (source: population devision of united nations) By 2050 the number of older people (+ 60 year) will exceed the number of young people (< 15 year) 1950: 8% world population (+60 year) 2000: 600 miljon elderly people (10 % world population) 2050: 2 billion elderly people (21 % world population) Limited n° of elderly homes and hospitals Professional to home and self-care 20.10.2006 Slide 3
  4. 4. SENIO TREND: Ageing • Social trend Affects everyone Opportunities for all companies www.mastersininnovation.com Are you anticipating on this trend? Will you become a follower or a leader? Easy to take market share in a new market Research outlines higher revenues for leaders Controlled process is very important for innovators 20.10.2006 Slide 4
  5. 5. SENIO www.mastersininnovation.com How Verhaert anticipates this trend? 20.10.2006 Slide 5
  6. 6. SENIO Technology transfer to elderly applications www.mastersininnovation.com Transfer of key technologies Localisation St art E n d 20.10.2006 Slide 6
  7. 7. SENIO SENIO system monitoring biophysical parameters www.mastersininnovation.com transmit data to a service emergency center via a small portable communication device Service Center database 20.10.2006 Slide 7
  8. 8. SENIO SENIO technology & features •Signal Processing • Heart rate Comfort and Safety for elderly •Communication www.mastersininnovation.com • Body temperature •… • Fall detection/ basic body posture • Breathing • Localisation • Panic button • Voice •… Senio neckless with integrated sensors Senio portable communications device 20.10.2006 Slide 8
  9. 9. SENIO SENIO technology Fall detection www.mastersininnovation.com Basic body posture Based on key IP Verhaert : iTRACK S t a E r n t d 20.10.2006 Slide 9
  10. 10. SENIO Key technology: iTRACK Experience with inertial measurement systems from Software & www.mastersininnovation.com space (Minisatellite Proba 1) mathematics for Inertial sensing technology outlined super potential for high-end inertial human motion capture applications systems Small Relatively accurate Low cost Low power ... Verhaert identified that IMU sensor could be used to determine relative position by applying boundary constraints onto orientation vectors using goniometric mathematics (patented principle). 20.10.2006 Slide 10
  11. 11. SENIO Human motion: Posture capture Technology demonstration: www.mastersininnovation.com Human motion capturing for automotive without line-of-sight Ergonomic design Design of virtual factories Key technology: iTRACK Key IP: RT Orientation algorithms (heading, roll, pitch) based gyroscopes, accelerometers and/or magnetometers Miniaturised sensor board with low power and RT processing 20.10.2006 Slide 11
  12. 12. SENIO Human motion: Pedestrian Navigation Technology demonstration: Pedestrian navigation Homeland security based on 3D motion sensor www.mastersininnovation.com Monitoring people indoor and outdoor Combination with GPS Key technology: iTRACK Key IP: Wearable central processing unit Algorithms for step detection, pattern recognition Start En d 20.10.2006 Slide 12
  13. 13. SENIO Human motion: Pedestrian Navigation www.mastersininnovation.com 20.10.2006 Slide 13
  14. 14. SENIO SENIO technology www.mastersininnovation.com Heart Rate Breathing Monitoring Based on Key IP Verhaert 20.10.2006 Slide 14
  15. 15. SENIO Key technology: Breathing Sensors Development of suit monitoring breathing parameters of astronauts. www.mastersininnovation.com Inductive/capacitive sensors integrated into textiles. Easy integratable Good performance Comfortable to wear Verhaert identified that these sensors could be used into industrial wearable applications. Key IP: Proprietary sensors integrated into textile Breathing algorithms Slide 15
  16. 16. SENIO Key technology: ECG, Respiration Algorithms Medical baby monitor: development of ECG and respiration monitor of babies for monitoring babies in their natural environment to detect the cause of www.mastersininnovation.com sudden infant death syndrome (SIDS). Key IP: ECG integrated into textiles Special respiration/ECG algorithms Ribcage Abdomen RRI VG − RRI MMG (ms ) 100 80 RRI VG + RRI MMG rib cage (a.u.) 60 (ms ) 40 2 20 0 20.10.2006 Slide 16
  17. 17. SENIO Key technology: ECG, Respiration Algorithms Pyjama 5 built-in sensors Electronic box 3 sizes 3: heart beat rythm Battery box www.mastersininnovation.com washable textile 2: respiration (chest + abdomen) Monitoring electronics keeps sensors in right place (processor + memory unit) 20.10.2006 Slide 17
  18. 18. SENIO www.mastersininnovation.com We have great technology, but will it do the trick? 20.10.2006 Slide 18
  19. 19. SENIO Technology benchmarks Why are they not succesfull on the market? www.mastersininnovation.com Not user friendly … Too expensive Too high-tech Not comfortable No customer acceptance 20.10.2006 Slide 19
  20. 20. SENIO SENIO requires expert knowledge Acceptance No medical connotation www.mastersininnovation.com No association with disabilities Making technology granny proof Comfortable and easy to wear Man / Women No obstruction towards the existing way of life Autonomie … 20.10.2006 Slide 20
  21. 21. SENIO SENIO product description User friendly system Comforable to wear www.mastersininnovation.com neckless: easy to wear under clothes by both male and female persons small communication device which fits easy into pocket or handbag Based on our more than 15 years of experience in development of ergonomic wearable electronics 20.10.2006 Slide 21
  22. 22. SENIO www.mastersininnovation.com We have great technology and a great product, now we need a game-changing strategy! 20.10.2006 Slide 22
  23. 23. SENIO Get our focus right and think ahead Maturity Verhaert Strategy • Senio will be an open development model www.mastersininnovation.com • In-between results will be applied in niche applications with focus on usability (selection will be done based on performance-market fit) • Why this staged approach? • gain foothold in the market (early access) Diversification • gain control over the technology to upscale into higher segments • generate revenue stream Radical technology Incremental technology >10j <1j Time Research Incubation Introduction Growth Mature Declination Create IP & Be Quick on IP Royalties Standards the market 20.10.2006 Slide 23
  24. 24. SENIO SENIO business case a strategy based on growth & early adopters trigger niche applications www.mastersininnovation.com Local market (Belgium) Limited functionality Market Demand Trend sensitive Growth via diversification: technologies Different concepts for different applications Products Geographic diversification Incremental innovation (integration & performance) Application diversification Baby monitoring Hospital care Technology ... 20.10.2006 Slide 24
  25. 25. SENIO SENIO business case A potential first product www.mastersininnovation.com Short term business objective Non critical technology Significant added value to existing functions Market Demand Trend sensitive technologies 20.10.2006 Slide 25
  26. 26. SENIO How do we bring it to the market? Selection of position in the value chain www.mastersininnovation.com Service aggregators Manufacturers/Distributors alarm systems Direct to social security actors Direct-to-consumer-channels (retail) How do we package this deal Development IP Manufacturing After sales services 20.10.2006 Slide 26
  27. 27. SENIO www.mastersininnovation.com Verhaert New Products & Services nv Hogenakkerhoekstraat 21 9150 Kruibeke Belgium Tel +32 (0)3 250 19 00 Fax +32 (0)3 254 10 08 www.verhaert.com info@verhaert.com www.mastersininnovation.com 20.10.2006 Slide 27

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