Employee retention is critical for every organization's long-term success. As we approach 2023, it's critical to stay current on the latest tactics for retaining great people. This post will look at successful employee retention Strategies that you can use to create a great work atmosphere, increase engagement, and decrease turnover.
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2. MAIN POINTS COVERED
Cost of Employee Turnover:
Improved Customer Service:
Influence on Company Culture:
Impact on Recruitment:
Increased Employee Engagement and Performance:
Relationship between Retention and Profitability:
Competitive Compensation Packages:
Opportunities for Career Growth:
Flexible Work Arrangements:
Rewards and Recognition Program:
Transparent Communication:
Work-Life Balance Support:
Continuous Learning Opportunities:
Why Does Employee Retention Matter?
Mastering Employee Retention: 17 Strategies to Keep Your Best Talent Engaged
and Loyal
SUMMARY OF TOPICS
3. WHY DOES EMPLOYEE
RETENTION MATTER?
Employee retention is the cornerstone of a
thriving organizational culture. When
employees feel valued, supported, and
invested in the company’s mission, they
become champions of its vision, going
above and beyond to propel it forward.
With a strong culture of retention,
an organization becomes an attractive
magnet for top-tier talent, enhancing
recruitment efforts and solidifying its
reputation as an employer of choice. Here
are a few reasons which highlight the
importance of employee retention:
4. COST OF EMPLOYEE
TURNOVER:
According to SHRM, the average cost to
replace an employee is between 50% to
60% of their annual salary. This cost
includes expenses related to
recruitment, training, onboarding, and
lost productivity during the transition
period.
5. INFLUENCE ON COMPANY
CULTURE:
According to a survey conducted by
LinkedIn, 70% of professionals stated
that company culture is critical for
retaining top talent. A positive company
culture contributes to higher employee
satisfaction and engagement, fostering
a sense of belonging and loyalty.
6. IMPACT ON RECRUITMENT:
High turnover rates can damage an
organization’s employer brand, making
it difficult to attract top talent. Glassdoor
reports that 69% of job seekers would
not take a job with an organization that
has a bad reputation, even if they were
unemployed.
7. INCREASED EMPLOYEE
ENGAGEMENT AND
PERFORMANCE:
Engaged employees are more likely to
stay with the organization, contribute
positively to the work environment, and
go above and beyond in their roles.
Gallup’s research shows that engaged
employees are 21% more productive
than disengaged employees.
8. RELATIONSHIP BETWEEN
RETENTION AND
PROFITABILITY:
According to the Corporate Leadership
Council, organizations with high
employee retention rates have, on
average, a 21% higher profitability
compared to those with low retention
rates. Retaining top talent leads to a
stable workforce, increased productivity,
and improved financial performance.
9. MASTERING EMPLOYEE
RETENTION: 17 STRATEGIES
TO KEEP YOUR BEST
TALENT ENGAGED AND
LOYAL
Now that we have understood the
importance of employee retention and
why it matters, let’s deep dive and
explore effective employee retention
strategies to help you improve
employee experience, boost employee
engagement, and increase your
chances of retaining your best workers.
10. COMPETITIVE
COMPENSATION PACKAGES:
Offering competitive salaries and
benefits is a fundamental strategy to
retain employees. According to a
survey conducted by Glassdoor, 70% of
employees consider salary and
compensation as the most crucial
factor in job satisfaction.
Google is known for its attractive
compensation packages, including
generous salaries, stock options, and
comprehensive healthcare benefits.
This approach has helped them.
11. OPPORTUNITIES FOR CAREER
GROWTH:
Employees value opportunities for
professional development and
advancement within the organization.
Companies that invest in employee
growth and provide clear career paths
have higher employee retention rates.
As per LinkedIn’s 2021 Workplace
Learning Report,
organizations with high internal
mobility (i.e., organizations that hire
and promote from within the company
—generally by upskilling and reskilling
employees) retain employees almost
2x as long as organizations with low
internal mobility (5.4 years vs 2.9
years).
12. FLEXIBLE WORK
ARRANGEMENTS:
Flexibility in work arrangements, such
as remote work options or flexible
hours, can significantly enhance
employee satisfaction and work-life
balance. A study by Owl Labs found
that remote workers are 13% more likely
to stay in their current job for the next
five years. Buffer, a social media
management platform, is a fully
remote company that allows
employees to work from anywhere in
the world. This flexibility has resulted in
a 99% employee retention rate.
13. REWARDS AND RECOGNITION
PROGRAM:
Recognizing and rewarding employees
for their contributions and
achievements can boost motivation
and loyalty. According to a survey by
Globoforce, 78% of employees who
were recognized at work said they
were more likely to stay with their
current employer. A large IT giant
chose
Vega HR as their employee rewards
and recognition platform through
which employees could easily
recognize and reward each other’s
efforts. This initiative contributed to a
94% employee retention rate.
14. LEADERSHIP DEVELOPMENT:
Investing in leadership development
programs prepares employees for
future leadership roles within the
organization, increasing their loyalty
and commitment. General Electric
(GE) has a renowned leadership
development program called
“Crotonville,” which offers various
leadership courses and training
opportunities. This program has
helped GE maintain a strong
leadership pipeline and a 79%
employee retention rate.
15. WORK-LIFE BALANCE
SUPPORT:
Encouraging a healthy work-life
balance by providing support
services, such as childcare, wellness
programs, or flexible scheduling,
demonstrates a commitment to
employees’ overall well-being.
As per KinderCare’s Modern Parent
Index 2023 survey, childcare benefits
were ranked in the top 3 employee
benefits by 46% of surveyed parents.
Furthermore, 69% of parents placed
childcare benefits in their top 5.
16. CONTINUOUS LEARNING
OPPORTUNITIES:
Investing in employee training and
development programs enhances
skills and knowledge, boosts job
satisfaction, and increases the
likelihood of employees staying with
the organization. In a survey by
Microsoft, 64% of Gen Z, 64% of
Millennials, 60% of Gen X, and 41% of
Baby Boomers acknowledged the
following statement: