1. MAKE TODAY COUNT
All you have to do is put on toning shoes and every step will be in
the direction of a better you. (That’s why we call them Fit Steps.)
It all starts when you buy your Toning shoes from the 360 Toning
section at Famous Footwear.
It’s the easy way to Make Today Famous.
BRAND PROJECT DATE PAGE NO.
Famous Footwear Toning : MAKE TODAY COUNT 28 January 2010 1 !" 28

2. iPHONE APPLICATION
Receive free Pedometer360 iPhone Application with the purchase of any Toning Shoe from Famous Footwear.
This Pedometer360 measures every fit step you take.
TIME 2:42:36
STEPS 3896
KCAL 827
DISTANCE 2.3 M
PROGRESS
Sponsored by: 41%
STOP OPTIONS
BRAND PROJECT DATE PAGE NO.
Famous Footwear Toning : MAKE TODAY COUNT 28 January 2010 2 !" 28

3. STEP REWARDS PROGRAM
Step rewards program would have levels - Standard, Silver, Gold, Platinum (million steps+).
Pedometer360 appwould be monitored by software that would:
• Send messages based on the shoe bought or tailored to customer profile.
• Reebok - 10,000 more steps to a better butt.
• Skechers - 10,000 more steps to a better you.
• Send messages at milestones.
• Congrats. You just hit 10,000 steps, here’s receive a coupon for 50% off.
• You just hit 25,000 steps, if you’ve been following your 360 Toning fit plan you should have lost 10 pounds.
Time for a little black dress one size smaller. Here’s a coupon for 20% off at Macy’s.
JOHN’S FITOMETER SUSAN’S FITOMETER BRAD’S FITOMETER ALL USERS COMBINED
John Dehmer’s Susan Larsen’s Brad Thompson’s
TOTAL STEPS TAKEN: TOTAL STEPS TAKEN: TOTAL STEPS TAKEN:
All Users
53248 STEPS 126324 STEPS 278372 STEPS
TOTAL STEPS TAKEN:
6,382,982
STEPS
MEMBER SILVER MEMBER GOLD MEMBER
OPTIONS OPTIONS OPTIONS OPTIONS
TOTAL NUMBER OF STEPS RECORDED ON HIS IPHONE APP TOTAL NUMBER OF STEPS RECORDED ON HER IPHONE APP TOTAL NUMBER OF STEPS RECORDED ON HIS IPHONE APP TOTAL NUMBER OF STEPS RECORDED BY ALL USERS
BRAND PROJECT DATE PAGE NO.
Famous Footwear Toning : MAKE TODAY COUNT 28 January 2010 3 !" 28

4. DAILY STEP BONUS
Every day, Famous Footwear will generate a random step count. For example, let’s say at a designated time each
day all entries need to be sent from your application. One hour later no more entries will be accepted and a random
number will be generated. let’s say it’s 6,832 steps. If you’ve walked exactly that number of steps in the last 24 hour
period (as tracked and uploaded by your Pedometer360 iPhone app), you win that day’s fabulous prize!*
*Prize may not be fabulous.
FRIDAY, JANUARY 15TH
Random step count is:
TIME 2:42:36 TIME 24:00:00
STEPS 3896
KCAL 827
STEPS 6832
KCAL 1296
6832 STEPS
DISTANCE 2.3 M DISTANCE 5.2M CONGRATULATIONS
Your a winner!!!
PROGRESS PROGRESS
CLICK HERE TO
41% 100% CLAIM YOUR PRIZE
STOP OPTIONS STOP OPTIONS OPTIONS
STEPS IN PROGRESS TOTAL AMOUNT OF STEPS TAKEN IN THE LAST 24 HOURS NUMBER OF STEPS CHOSEN BY THE RANDOM STEP COUNTER
BRAND PROJECT DATE PAGE NO.
Famous Footwear Toning : MAKE TODAY COUNT 28 January 2010 4 !" 28

5. ONE STEP FROM PARADISE SWEEPSTAKES
“Walking can take you places.”
As a built-in function of the Pedometer360 iPhone application each step you take is one step closer to winning an awesome
prize. The more you walk, the more you deserve the chance to put your feet up on the beach and show off your sexy new
body. For every (say) 500 miles you log on your Famous Footwear Pedometer360 App, you’re entered in a sweepstakes to
win a free flight to paradise.
OPTIONS
TOTAL DISTANCE:
576
1. TOTAL # OF STEPS
MILES
2. TOTAL DISTANCE
You have been entered
3. TOTAL CALORIES to win a free round trip
flight to paradise!
4. CHANGE MEASUREMENTS
For every 500 miles recorded on
your Pedometer iPhone app you will
5. VIEW MAP automatically be entered in
our sweepstakes.
6. RESET TIMER
STOP OPTIONS
CHOOSING TOTAL DISTANCE FROM THE OPTIONS MENU TOTAL NUMBER OF MILES RECORDED ON YOUR IPHONE APP WIN A FREE FLIGHT TO PARADISE
BRAND PROJECT DATE PAGE NO.
Famous Footwear Toning : MAKE TODAY COUNT 28 January 2010 5 !" 28

6. FF FACEBOOK WALKATHON PAGE
360 Toning
36% Complete
TOTAL NUMBER OF STEPS:
16,514,865
Famous Footwear FIT ZONE WALK-A-THON Members
VIRTUAL Members
23847 Steps 162483 Steps 45252 Steps 32543 Steps 89564 Steps
BRAND PROJECT DATE PAGE NO.
Famous Footwear Toning : MAKE TODAY COUNT 28 January 2010 14 !" 28