This document outlines a partnership package from Western's Marketing Association (WMA) to a potential corporate partner. It provides an introduction to WMA, including its mission to engage, empower and impact students. The package describes WMA's achievements, benefits of partnering, and sponsorship opportunities including digital marketing, newsletter promotions and event partnerships. It highlights WMA's marketing conference called MOSAIC and provides contact information for the Director of External Affairs to discuss partnerships.

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PARTNERSHIP
WESTERN’S MARKETING ASSOCIATION
TO BE FILLED IN BY
VANESSA
2017 - 2018
PACKAGE

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HI, NICE TO MEET YOU.
WE’RE WESTERN’S MARKETING ASSOCIATION.
BUT YOU CAN CALL US “WMA.”
We think we’d work great together. You’re a leader in the retail industry and
we want our members to know about you! So let us help you get there.
We are the only organization at Western University that is dedicated to
helping aspiring marketing professionals reach their potential. We mentor
students, connect them with the best resources and provide them with
impactful opportunities.
This package outlines how we can work together to connect our
members to you.

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TABLE OF CONTENTS
HOME
INTRODUCTION
LETTER FROM THE PRESIDENT
ABOUT WMA
MISSION
ENGAGE, EMPOWER, IMPACT
ACHIEVEMENTS
WHY PARTNER
PARTNERSHIP OPPORTUNITIES
PARTNERSHIP PACKAGES
MOSAIC CONFERENCE
CONTACT WMA

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WMA President
Since the inception of Western’s Marketing Association in 2015, I have been fortunate
enough to support and lead the organization in achieving new milestones each year.
Whether it be launching a first of its kind Marketing Internship program in 2015, or giving
Western University its first-ever campus-wide marketing conference last year, WMA prides
itself on being an innovator at empowering students. Through the years, it has been clear
that the commitment of our partners has had a direct impact to our programming and
success. Without their continuous help, WMA would not be recognized as the ‘USC’s Best
New Club’ or grow to over 200 members in less than two years.
We are committed not only to providing students with a well rounded university
experience, but we are also dedicated to ensuring value for our partners by building
mutually-beneficial relationships. Becoming a WMA partner is about opening a whirlpool
of opportunities to grow your company’s brand while getting access to a pool of top
marketing leaders of tomorrow.
Together we are excited to strengthen our current partnerships and are thrilled to foster
new relationships for years to come. WMA is committed to provide your organization with
the highest return on your contribution and are here to ensure that we can help you in any
which way we can.
WMA would love your support to grow and take the club to the next level for this
upcoming year.
Sincerely,
Wendy Wma
LETTER from the PRESIDENT
WENDY WMA

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ABOUT WESTERN’S
MARKETING ASSOCIATION
GET TO KNOW US!

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WE’RE ON A
TO ENGAGE OUR MEMBERS,
EMPOWER FUTURE LEADERS AND
MAKE AN EVERLASTING IMPACT.
Found in 2015, Western’s Marketing Association is the first
and largest marketing club on Western University.
OUR MISSION is to...
ENGAGE students on a journey to learn more about both
the marketing industry and themselves.
EMPOWER students with the confidence to explore their
passion, develop their creativity, and enhance their
leadership skills.
IMPACT the industries and community in which our
members work by developing their personal and
professional growth.
MISSION

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WHAT WE DOWE DON’T JUST TALK THE TALK, WE WALK THE WALK.

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CONNECTIONS
Monthly E-Newsletter informing our members of events and
opportunities
Member Outreach Group
Social media groups to keep members updated on WMA
features and partner opportunities
Humans of Western’s Marketing Association
Sharing the talent and aspirations of our members to allow
their unique voices to be heard
Suit Up & Get Social
Collaborative social with other business associations to
provide members with the opportunity to diversify their
network
ENGAGE

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Speaker Series
Learn, network & get inspired by leading industry experts
Internship Panel
An opportunity for students to learn about what it entails to
succeed in both landing and being an intern
Interactive Workshops
Resume & Cover Letter 101, Google Analytics, SEO
Marketing, and much more!
EMPOWER

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Pro-Bono Marketing Internship
Provides students with the opportunity to contribute value
to companies & NPO’s, all while gaining tangible marketing
experience and skills
Syrian Refugee Charity Drive
Annually collect 3+ carloads of clothing and personal
hygiene items to donate to families in need
MOSAIC Marketing Conference
A first of its kind conference at Western University featuring
workshops, networking opportunities, and engaging
speakers to help students and partners make an impact
IMPACT

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MEMBERS FROM OVER
6 FACULTIES
WHAT
WE HAVE
ACHIEVED
200+ 800+
ORGANIC SOCIAL
MEDIA FOLLOWERS
BEST
NEW
CLUB
AWARDED BY
UNIVERSITY STUDENTS’ COUNCIL
1ST
MARKETING
CONFERENCE AT
WESTERN UNIVERSITY
10+ EVENTS & INITIATIVES
ORGANIZED EVERY YEAR
EVER

12. WHY PARTNER WITH WMA
PAST PARTNERS
Recruit and
connect with
young talent
LET’S TALK ABOUT WHAT’S IN IT FOR YOU.
Access a pool of
intelligent and eager
business students to
develop positive,
mutually beneficial
relationships with
your organization
Strong reach to
Western University
students through
digital and traditional
networks to build
brand awareness

13. PROMOTION OPPORTUNITIES
CONNECTIONS
Western’s Marketing Association’s official monthly e-newsletter connects
members with updates on events, news, and partner-based opportunities.
With a reach of over 300 business students, CONNECTIONS is an highly
effective way for external partners and businesses to reach students in an
authentic and engaging manner.
PRICING PER ISSUE
CONNECTIONS
OFFICIAL MONTHLY NEWSLETTER
LET US HELP YOU REACH THE MOST AMBITIOUS STUDENTS.
$20 $15 $10
Company
Promotion
in Header
Half Page
Advertisement
Featured
Company Article
DIGITAL MARKETING
Leverage’s WMA’s strong online presence on four integrated
platforms and a community of over 800 engaged followers to
grow your brand’s awareness organically.

14. PARTNERSHIP
PACKAGES
PLATINUM GOLD SILVER
A one time promotion, including
your company logo, description and
a link to your company website
featured on the WMA website and
social media networks, in the week
prior to the event.
Support in concentrated and
repeated promotions to Western
University students through a
variety of digital and traditional
networks.
Showcase your organization by
having a company representative
1) Join the panel
2) Conduct a presentation
3) Have a company video played
at the beginning of the event
Exclusive naming rights to event
(Ex. Analytics Workshop presented
by Company X). A month long
promotion for your organization on
our networks, highlighting major
company initiatives and special
offers.
We have a variety of partnership opportunities
that will allow your company to connected with
the best and most ambitious marketing
students in an authentic manner.
WMA Partnership Packages
PLATINUM GOLD SILVER
$250 $100 $50

15. MOSAIC
As of 2017, we are not only Western University’s
first-ever marketing organization, but also the proud
hosts of the university’s first-ever campus-wide
marketing conference.
The MOSAIC Marketing Conference connects
like-minded people with exciting opportunities and
impactful leaders in the industry. This one-day event
features 3+ keynotes by industry professionals,
engaging workshops, dedicated networking
opportunities, and exciting contests. As they take part
in the programming, attendees are connected with the
best in marketing industry on their very own campus.
For partnership and promotional inquiries regarding the
WMA Marketing Conference, please contact us directly
at sponsorship@westernmarketing.ca or stay tuned for a
conference specific partnership package.
DID WE MENTION WE MADE HISTORY… TWICE?
MARKETING CONFERENCE

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READY TO JOIN US?LET’S GET IN TOUCH.
Wendy Wma | Director of External Affairs
sponsorship@westernmarketing.ca
(416) 967 - 1111