Analysis of the colour psychology of the colours turquoise and beige

1. Colour Analysis
by Sona Vanessa Baldeh

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What is Turquoise?
A gemstone
Originates from Turkey that
exported the stone to Europe
Highly valued mineral
Associated with spiritual and
religious beliefs
Used to decorate domes or
mosques
Turquoise jewellery was
developed by native americans

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What is Turquoise?
Combination of blue and
yellow
Between green and blue in
the colour scale
Shades, tints, values:

teal, ultramarine, blue-
green, aqua, aquamarine

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Attributes
Cool , refreshing and calming
Feminine (light tints)
Sophisticated (darker shades)
Energy, wisdom, wholeness
Joy, patience, tranquility, serenity
Friendliness, happiness
Spiritual grounding
Creativity, intuition
Loyalty, friendship, love
Good luck

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Medical Beliefs
Heals and calms the mind and the body
Helps to neutralize acidity
Increases growth and muscular strength
Alleviates stomach problems, viral infections or rheumatism
Anti-inflammatory
Enhances communication skills

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PsycHology
Controls and heals emotions
Creates emotional balance
and stability
Recharges in stress situations
Removes loneliness
Helps to think clearly and to
make decisions
Radiates peace (through blue)
Radiates balance and growth
(through green)
Has an uplifting energy
(through yellow)
Helps to develop organisation
and management skills
Helps to build up self-esteem

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Negative Aspects
Too much turquoise can lead to…
An overstimulated mind and emotional imbalance
An over-analytical, over-sensitive (or opposite), fussy, egocentric behaviour
Emotional stress
A lack of communication skills
Unreliability
Too less turquoise can lead to…
A secretive, closed off, confused, sneaky, paranoid behaviour

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Design Basics
Used to evoke a subtle variety of emotions and moods
Lighter shades that inspire a sweet, pleasant feel
Darker shades incorporate a lively sophistication
Turquoise pairs nicely with any other color in the spectrum
Turquoise adds a splash of excitement to neutrals and browns
Complements reds and pinks
Creates a classic maritime look with deep blues
Livens up all greens
Trend-setting with yellow-greens

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IndustrialDesign
Driver of a turquoise car
Emotional control
You can take care of
yourself

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Luxurious interior
Mix it with gold for
a luxurious feeling

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Beach
For a beach athmosphere:
Mix it with a warm or bright
white

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Citrus
Match with citrus tones
(e.g., lime) and blue
shades (e.g.,navy)

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Comfortable: Mix turquoise
with darker colours or neutrals

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Aspects
Pros
Offers bright and unique
colors for a room
Gives a warm room
impression
Draws attention
Its a friend to a lot of colours
Brings light into every room
Cons
It can feel very bright
Some people might get
dizzy by seeing the color

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Jewellery dEsign
Heavenly energetic stone
Believed to provide protection from
negativity
Clear link to the purity of the
elements water and air
Better energy flow in one‘s body
Improving the immune system
Brings peace to any relationship

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Fashion Design
Popular for business outfits
Elegant and dressy statement (silk)
Casual and fun (cotton, sportswear)
Versatile, timeless and elegant
Often combined with neutral colours
Ideally combined withblack, white, light grey or deep
blue
Dark shades should not be combined with very bright
neon shades
Great accent in nail polish, ties, shoes, shirts, purses,
hair accessories

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Fashion Design
Turquoise with lavender or pale pink
Soft feminine look
Bright turquoise and pink
Retro look
With white and black
Very artisanal
With grey, silver or browns
Western american look
With orange and yellow
Fresh and sporty look
Often used for tropical designs

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Fashion Design - Gender

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What is Beige?
Undyed wool
Very light brown
Combination of light gray, brown
and yellow
Considered as a pale yellow colour
Other names: Khaki, buff, off-white,
desert sand, ivory, camel, oatmeal,
tan, sand, biscuit, cream, ecru,
mushroom, greige

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History
Originates from the french word
for undyed, natural wool
19Th synonym Ecru – french for
raw and unbleached
1950: the Ecru colour was changed
Dull and unadventurous
Wass perceived as a corporate
conformity
Too beige – an insult!

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Attributes
Dependable
Simplicity and serenity, plainless, piety
(clothes)
Basic, unpretentious, does not
command attention
Conservative, dull and boring,
background colour
Flexible
Symbolizes work
Neutral, calm, relaxing
Warmth (through brown)
Crisp and coolness (white)
Its attributes and meanings
change with the colour it
accompanies
Similar hue ivory: softer, warmer
(more white) , more elegance
Suggests conventional thinking
and a focus on the basics (family
comfort and relaxation)

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Interior Design
Very subtle - minimalism
Can have pink, brown or gold
undertones
Popular wall colour
Adds warmth to huge rooms (light beige)
Good alternative to bright white walls
Tints and shades alter the mood of a
room
Its effect and mood depends on the
architecture and the light
Layers from cream to dark tan
create an airy, calm room feeling
Good background colour for a
colourful room
Does not compete with other
colours
Grayish beige on the walls gives a
traditional and elegant feeling
Brings neutrality, calm and comfort
to one‘s home

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Fashion design
Popular for traditional styles
Minimalistic
Background driven
Make-up companies
interpreted beige as a skin
tone shade
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Mixtures
Yellow beige looks great with teals, turquoises, blues
Red looks vivid and elegant with dark beige shades
Beige and pink
To layer different beige tints and shades creates a soft and
calming cashmere look
Beige with bright white trims looks crisp and very traditional

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Industrial Design
A beige car suggests…
A down-to-earth and honest
personality
An embarrassing behaviour that
upsets others
Quality focused ( not design focused)
“Someone who prefers brown doesn’t
really want to buy anything new, he just
wants to live his life. He doesn’t care
about style and might keep a car until it
drops.“

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Graphic Design
Mostly used as background colour
The most difficult colour to print
Small doses of beige are used two seperate e.g., two
dark colours for a print or website

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