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Use of Social Media by
Labour Inspectorates
Linda Matisāne
Head of Cooperation and Development Unit
State Labour Inspectorate of Latvia
28 April 2015, Riga
Source of data
 Results of the survey for the Latvian
Thematic day of the Senior Labour
Inspectors‘ Committee (SLIC)- 28 replies
in total:
o 27 Member states
o 1 EFTA country - Switzerland
o Belgium did not reply
 Results of the European Agency for Safety
and Health at Work (EU-OSHA)
questionnaire of national focal points
 Second European Survey of Enterprises on
New and Emerging Risks (ESENER-2)
 Twitter account of the State Labour
Inspectorate of Latvia
2
Are social media used by the
national labour inspectorates?
3
(17)
(11)
SLIC, 2015
How many different social media
are used?
4
(2)
(2)
(2)
(5)
SLIC, 2015
Which are the most popular social
media used by the national labour
inspectorates?
5
SLIC, 2015
Which countries use at least one
social media?
6
SLIC, 2015
Which countries use more than
one social media?
7SLIC, 2015
Please indicate whether your inspectors are
perceived by employers / employees more
as controllers /supervisors or consultants /
advisers on OSH
(1 - controller, 10 – adviser; average)
8
SLIC, 2015
Which countries use more than
one social media?
9
SLIC, 2015
EU-OSHA, 2014
The history of the most popular
tweet on OSH in Latvia
10
Regional seminar with
distribution of printed posters
1.
2.
4.
3.
Case study
(SLIC, 2015) Your organisation
receives a photo
from a store visitor
in the Facebook or
any other social
media account,
showing that the shop
assistant is cleaning
the aquarium with
fish. Personal
protective equipment
is not used. The post
contains
information on the
name of the shop
and address.
11
What are the answers by the national
labour inspectorate?
«Information
gained via
social media
is regarded
equal to a
complaint»
«The picture
looks like a
photomontage»
«Contact
shop
manager
via phone,
e-mail or
letter»
«Photo
cannot be
taken
account»
«A written
improvement
notice with a
deadline
would be
given»
(SLIC, 2015)
«Labour
inspector has
to carry out
the
inspection»
«An
administrative
sanction in
form of a fine
could be
applied»
12
In your establishment, how important
are the following reasons for addressing
health and safety?
Results of ESENER-2, all countries
% establishments reporting it to be a major reason
13
%
What was actually done?
14
ENG: Is this an accident or a standard
procedure (including link to the post in
Facebook)?
15
ENG: We will check and soon
reply
ENG: The work must be done
by subcontractors not by our
employees
ENG: We will pay more
attention to OSH. Thanks for
observation
An example of growing interest of society
(January 2014 – December 2014)
EU-OSHA
2,475 fans
17,238 fans
2,475 fans
17,238 fans
+17,570 fans
+12,181 followers
8,535 followers
11,319
followers
8,535 followers
11,319
followers
+5,918 followers
3,613 referrers
5,122 referrers
3,613 referrers
5,122 referrers
16
Some remarks
 If only labour inspectorate uses social
media, then in most cases uses more than
one social media
 Not all labour inspectorates really
understand how to use social media
 E.g. when the received photo is signed
by the client of the shop and the
correspondence address is given, …
 E.g. media who sent the photo would be
informed by the head of inspectorate …
 There is a huge difference in
understanding of use of social media by
national labour inspectorates
 Use of social media might (should?)
change work of labour inspectorates
17
Thanks to:
All labour inspectorates who answered to the
questionnaire
EU-OSHA
Those who commented on Facebook after
posting a map of labour inspectorates using
Facebook
Everyone who uses social media to raise
awareness on OSH
18
Thank you for your attention!
Linda Matisāne
Head of Cooperation and Development Unit
State Labour Inspectorate of Latvia
28 April 2015, Riga

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Use of Social Media by Labour Inspectorates

  • 1. Use of Social Media by Labour Inspectorates Linda Matisāne Head of Cooperation and Development Unit State Labour Inspectorate of Latvia 28 April 2015, Riga
  • 2. Source of data  Results of the survey for the Latvian Thematic day of the Senior Labour Inspectors‘ Committee (SLIC)- 28 replies in total: o 27 Member states o 1 EFTA country - Switzerland o Belgium did not reply  Results of the European Agency for Safety and Health at Work (EU-OSHA) questionnaire of national focal points  Second European Survey of Enterprises on New and Emerging Risks (ESENER-2)  Twitter account of the State Labour Inspectorate of Latvia 2
  • 3. Are social media used by the national labour inspectorates? 3 (17) (11) SLIC, 2015
  • 4. How many different social media are used? 4 (2) (2) (2) (5) SLIC, 2015
  • 5. Which are the most popular social media used by the national labour inspectorates? 5 SLIC, 2015
  • 6. Which countries use at least one social media? 6 SLIC, 2015
  • 7. Which countries use more than one social media? 7SLIC, 2015
  • 8. Please indicate whether your inspectors are perceived by employers / employees more as controllers /supervisors or consultants / advisers on OSH (1 - controller, 10 – adviser; average) 8 SLIC, 2015
  • 9. Which countries use more than one social media? 9 SLIC, 2015 EU-OSHA, 2014
  • 10. The history of the most popular tweet on OSH in Latvia 10 Regional seminar with distribution of printed posters 1. 2. 4. 3.
  • 11. Case study (SLIC, 2015) Your organisation receives a photo from a store visitor in the Facebook or any other social media account, showing that the shop assistant is cleaning the aquarium with fish. Personal protective equipment is not used. The post contains information on the name of the shop and address. 11
  • 12. What are the answers by the national labour inspectorate? «Information gained via social media is regarded equal to a complaint» «The picture looks like a photomontage» «Contact shop manager via phone, e-mail or letter» «Photo cannot be taken account» «A written improvement notice with a deadline would be given» (SLIC, 2015) «Labour inspector has to carry out the inspection» «An administrative sanction in form of a fine could be applied» 12
  • 13. In your establishment, how important are the following reasons for addressing health and safety? Results of ESENER-2, all countries % establishments reporting it to be a major reason 13 %
  • 14. What was actually done? 14 ENG: Is this an accident or a standard procedure (including link to the post in Facebook)?
  • 15. 15 ENG: We will check and soon reply ENG: The work must be done by subcontractors not by our employees ENG: We will pay more attention to OSH. Thanks for observation
  • 16. An example of growing interest of society (January 2014 – December 2014) EU-OSHA 2,475 fans 17,238 fans 2,475 fans 17,238 fans +17,570 fans +12,181 followers 8,535 followers 11,319 followers 8,535 followers 11,319 followers +5,918 followers 3,613 referrers 5,122 referrers 3,613 referrers 5,122 referrers 16
  • 17. Some remarks  If only labour inspectorate uses social media, then in most cases uses more than one social media  Not all labour inspectorates really understand how to use social media  E.g. when the received photo is signed by the client of the shop and the correspondence address is given, …  E.g. media who sent the photo would be informed by the head of inspectorate …  There is a huge difference in understanding of use of social media by national labour inspectorates  Use of social media might (should?) change work of labour inspectorates 17
  • 18. Thanks to: All labour inspectorates who answered to the questionnaire EU-OSHA Those who commented on Facebook after posting a map of labour inspectorates using Facebook Everyone who uses social media to raise awareness on OSH 18
  • 19. Thank you for your attention! Linda Matisāne Head of Cooperation and Development Unit State Labour Inspectorate of Latvia 28 April 2015, Riga