4. 120 businesses change addresses
75 phone numbers change
30 new businesses are formed
20 CEO’s leave their job
1 Company gets acquired or merged
* Courtesy of Data.com
5. $1
$100
$10
$1 to verify a record as it is entered
$10 to cleanse & de-duplicate it after entry
$100 if nothing is done, as the
ramifications of the mistakes are felt over
and over again.
* Research Brief: SiriusDecisions – Courtesy of Data.com
14. Who is likely to become customer?... Acquisition
Drive revenue, productivity and conversions!
When is the tíme to next purchase?... Growth
Which customers will renew?... Retention