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Recurring Revenue Roadmap Keynote

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These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.

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Recurring Revenue Roadmap Keynote

  1. 1. RECURRING REVENUE ROADMAP
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  21. 21. 21 Welcome to the Subscription Economy.
  22. 22. 22 “I’ve watched several hundred businesses fail because they have not found a way to acquire customers at a low enough cost.” David Skok - forentrepreneurs.com
  23. 23. 23 It’s now easier than ever to create Recurring Revenue from anywhere.
  24. 24. 24 The way we Communicate & Buy has changed forever.
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  31. 31. 31 The Recurring Revenue Movement.
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  33. 33. 33 How to create Recurring Revenue without the overwhelm of building new products from scratch.
  34. 34. 34 From client services to 100% Recurring Revenue.
  35. 35. 35 Proved the market existed BEFORE we built anything.
  36. 36. 36 Troy Dean Recurring Revenue Roadmap @troydean
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  41. 41. 41
  42. 42. 42 8 Years of Split Testing.
  43. 43. 43 Predictable CashFlow
  44. 44. 44 Plan For Growth
  45. 45. 45 Loyal Customers
  46. 46. 46 Steady Income
  47. 47. 47 Location Independent
  48. 48. 48 Impact More People
  49. 49. 49
  50. 50. 50 Impact The Right People
  51. 51. 51 “This won’t work in my business…”
  52. 52. 52 Pizza
  53. 53. 53 Men’s Wear
  54. 54. 54
  55. 55. 55 Razors
  56. 56. 56 Web Design
  57. 57. 57 Accountants
  58. 58. 58 Guitar Teachers
  59. 59. 59 Cars
  60. 60. 60 Heavy Machinery
  61. 61. 61 You Can Always Find An Excuse
  62. 62. 62 Today Is All About You!
  63. 63. 63 RECURRING REVENUE ROADMAP
  64. 64. 64 The 6 “P’s” Of Recurring Revenue. P P P P P P
  65. 65. 65 The 6 “P’s” Of Recurring Revenue. P P P P P P
  66. 66. 66 PEOPLEP
  67. 67. 67 Know Your Peeps
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  72. 72. 72 Physical description + what they want + their biggest problem + how they buy + best way to communicate = Perfect Client
  73. 73. 73
  74. 74. 74 Know Your Peeps
  75. 75. 75 The 6 “P’s” Of Recurring Revenue. P P P P P P
  76. 76. 76 PRODUCTP
  77. 77. 77 Know Whatchoo Got
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  82. 82. 82 Category Components How It Works
  83. 83. 83 Hosting
  84. 84. 84 Maintenance
  85. 85. 85 Support
  86. 86. 86 Content Management
  87. 87. 87 Email Campaigns
  88. 88. 88 Webinars
  89. 89. 89 Advice
  90. 90. 90 Affiliate Products
  91. 91. 91 Memberships
  92. 92. 92 Credits
  93. 93. 93
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  95. 95. 95 Information and Insights (Online Courses)
  96. 96. 96 Recurring Value
  97. 97. 97 Know Whatchoo Got?
  98. 98. 98 The 6 “P’s” Of Recurring Revenue. P P P P P P
  99. 99. 99 PACKAGINGP
  100. 100. 100 WIIFM
  101. 101. 101 What’s in it FOR ME?
  102. 102. 102 Benefits
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  104. 104. 104
  105. 105. 105
  106. 106. 106 Value Stacking
  107. 107. 107
  108. 108. 108 Crafting the Offer
  109. 109. 109
  110. 110. 110 The Story of Why
  111. 111. 111 Start With Why Simon Sinek
  112. 112. 112 PACKAGINGP
  113. 113. 113 The 6 “P’s” Of Recurring Revenue. P P P P P P
  114. 114. 114 PROCESSP
  115. 115. 115 How You Going to Deliver?
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  117. 117. 117 Document the Procedures & Use Technology & People to Drive Them
  118. 118. 118 Sales Procedure
  119. 119. 119 On Boarding
  120. 120. 120 Support
  121. 121. 121 Reporting
  122. 122. 122 Procedure Name & Procedure Description
  123. 123. 123 Document the Procedures & Use Technology & People to Drive Them
  124. 124. 124 How You Going To Deliver?
  125. 125. 125 The 6 “P’s” Of Recurring Revenue. P P P P P P
  126. 126. 126 PROFITP
  127. 127. 127 The Tools and the Team
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  130. 130. 130 Sales and Marketing
  131. 131. 131 Customer Service
  132. 132. 132 Server Admin
  133. 133. 133 Shipping and Returns
  134. 134. 134 Accounting
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  136. 136. 136 Use Technology & People to Deliver Value at a Profit.
  137. 137. 137 The Tools and the Team
  138. 138. 138 PROFITP
  139. 139. 139 The 6 “P’s” Of Recurring Revenue. P P P P P P
  140. 140. 140 PROVEP
  141. 141. 141 Build What You Know You Can Sell
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  143. 143. 143 Business Lab
  144. 144. 144 Problem Worth Solving Message Match The Market Will People Pay Riskiest Assumption
  145. 145. 145 Problem Worth Solving
  146. 146. 146 Are Others Doing It?
  147. 147. 147 Dance Class Membership?
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  149. 149. 149 Accounting?
  150. 150. 150
  151. 151. 151 Get Out of the Building
  152. 152. 152
  153. 153. 153 Worst Business Advice Ever
  154. 154. 154 Gut Instinct
  155. 155. 155 Feedback Loop
  156. 156. 156 Message Match the Market?
  157. 157. 157 Find Your Audience
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  159. 159. 159 Landing Page
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  164. 164. 164 Will People Pay?
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  166. 166. 166 Talk to Potential Customers
  167. 167. 167 Concierge Version
  168. 168. 168 Ask for the $$$
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  170. 170. 170 Riskiest Assumption
  171. 171. 171 Market Size
  172. 172. 172 Trust
  173. 173. 173 Profitable
  174. 174. 174 Mitigate The Risk
  175. 175. 175 Our Example:
  176. 176. 176 Pay For Information
  177. 177. 177 Premium Webinar $97 - $197
  178. 178. 178 Sold 84 tickets
  179. 179. 179 55 Survey Responses
  180. 180. 180 6 Skype Calls
  181. 181. 181 4 Day Launch - 55 Sales
  182. 182. 182 Problem Worth Solving Message Match The Market Will People Pay Riskiest Assumption
  183. 183. 183 PROVEP
  184. 184. 184 The 6 “P’s” Of Recurring Revenue. P P P P P P
  185. 185. 185 Q&A?
  186. 186. & 186 STAY CURIOUS MAKE SOME NOISE
  187. 187. revrev.me/brisbane 187

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