1. Francisco Cecchini
Valentina Llorens
Diego Lopez
Me and my shadow
Outside in the sun, everyone has a shadow.
And in the digital world, everyone has a shadow too.
Our digital shadowsare createdaswe move throughthe digital environment,collectingtrillionsof bitsof data,which
are stored in data centers all over the world.
Unlike our ordinary shadows, our digital shadows have a life of their own.
They can be affected by others, take on different forms, and change in unpredictable ways.
Everytime we use digital technologies, our digital shadows grow.
We have no control over what our shadows my attach to, or connect with.
Likewise,aswe interactinthe digital community,it`shardtoknow what our shadowsmight be associated with, and
what means for us.
It`s not only people who have data shadows.
Institutions and companies, big or small, have data shadows too.
Bits or own data can get absorbed by others.
Digital shadows can be seen in different ways, depending on who is looking at them.
Having a digital shadow is unavoidable, but there are things you can do about yours.
Do you know the shape of your digital shadow?
Do you know where your data is?
Do you want to understand more?
