2014 - Q1 numbers of how mobile market is doing with special focus to India market. With basic knowledge on what is a mobile app and what are the different types of apps available.

1. Created by:
Vaibhavi Oza
A presentation on what are the trends in Mobile Industry and special focus on India, with
basic understanding on what is mobile application and difference between various
types of apps.
ALL ABOUT MOBILE! –
Q1 REVIEW

2. Global Mobile Statistics
Created and Presented by Vaibhavi Oza

3. Global Mobile Statistics
• Worldwide Smartphone Market Grows 28.6% Year Over Year in the
First Quarter of 2014 – IDC
Vendors shipped a total of 281.5 million smartphones worldwide –
IDC
A third of smart phones shipped in Q1 had 5"-plus displays – canalys
•
•
• Samsung shipped more smartphones
Lenovo, and LG combined – IDC
in Q1 2014 than Apple, Huawei,
Created and Presented by Vaibhavi Oza

4. Top Five Smartphone Vendors, Worldwide Shipments, and Market Share, Q1 2014
(Preliminary Results, Units in Millions)
Source: IDC Worldwide Mobile Phone Tracker, April 30, 2014
Vendor
1Q14
Shipment
Volumes
1Q14
Market
Share
1Q13
Shipment
Volumes
1Q13
Market
Share
Year-Over-
Year
Change
Samsung 85.0 30.2% 69.7 31.9% 22.0%
Apple 43.7 15.5% 37.4 17.1% 16.8%
Huawei 13.7 4.9% 9.3 4.3% 47.3%
Lenovo 12.9 4.6% 7.9 3.6% 63.3%
LG 12.3 4.4% 10.3 4.7% 19.4%
Others 113.9 40.5% 84.2 38.5% 35.2%
Total 281.5 100.0% 218.8 100.0% 28.6%
Created and Presented by Vaibhavi Oza

5. Q1 2014 Smartphone OS Results:Android Dominates High Growth Developing Markets
Source: ABI Research April 30, 2014
Created and Presented by Vaibhavi Oza

6. .
App Store Downloads
Paid
2014
Downloads
– 11K Million
Free
2014
Downloads
– 127K Million
Created and Presented by Vaibhavi Oza

7. Trends To Observe In 2014
Trend #1
B2C – B2B Mobile
Applications
MobileApps Have BecomeA Significant
Business Channel
Trend #2
SoLoMo
Social – Locational – Mobile
1.5b People On Social Networks,
Businesses Are Connecting With
Consumers Using Them
Trend #3
Industrial
Trend #4
Connected World
Home AutomationAnd Connected Cars
Adoption
Machine / Production LineAutomation
Created and Presented by Vaibhavi Oza

8. Indian Scenario
•
•
Smartphone sales in India jump over 200% in Q1 2014: CMR
4.5 million smartphones were shipped in India, registering a 219.4% growth
year-on-year (YoY) and a 1.9% growth from the previous quarter – CMR
130 Million Mobile Internet Users
27 Million Rural Mobile Internet Users!
In Rural India, 70% of the active internet users also access internet using
mobile phones, while 32% use internet only through mobile.
Only 4 percent Indians have Smart phones, yet ranks 5th in the World!
India is considered to be one of the top ranking countries across App
stores such as Apple store, Google Play(Rank 3), Nokia (Rank 1), Slide
me(Rank 1), and Mobango(Rank 1).
•
•
•
•
•
Created and Presented by Vaibhavi Oza

9. Indian Mobile Handset Market
Created and Presented by Vaibhavi Oza

10. Indian Mobile Handset Market ( Leading Players)
Created and Presented by Vaibhavi Oza

11. Mobile Application Development
Basics
Created and Presented by Vaibhavi Oza

12. What is a Mobile Application
“A wireless mobile application is defined as a software application, a
wireless service or a mobile service that can be either pushed to users’
handheld wireless devices or downloaded and installed, over the air, on
these devices.”
Or Simply Put
mobile app, short for mobile application, or just app, is application
software designed to run on smartphones, tablet computers and
other mobile devices.”
“A
Created and Presented by Vaibhavi Oza

13. Types Of Mobile Application
Created and Presented by Vaibhavi Oza

14. Native App
•
•
•
•
Binary executable files on the device.
Can access all API’s made available by OS vendor.
SDK’s are platform-specific.
Each mobile OS comes with its own unique tools and GUI
toolkit.
Different tools, languages and distribution channels associated with leading mobile operating systems
Created and Presented by Vaibhavi Oza

15. Native Apps
©2014 InfoStretch Corporation.All rights reserved.
PROS
• Easy low-level hardware
access services.
• Full use of all
functionalities that
modern mobile devices
have to offer.
• High usability.
CONS
• Code Reusability : Low
• Development &
maintenance:
Time-consuming & expensive.
• Designers are required to
be familiar with different
UI components of each
OS.
• Upgrade flexibility: Low.
• Easy access to high
level mobile
experience services
important to personal

16. Hybrid Apps
•
•
•
Combines native development with web technology.
The web app runs inside a thin wrapper native app.
The wrapper native app uses the OS API’s to create an
embedded HTML rendering engine which provides a bridge
between the browser and device API’s.
• The communication between web app and native app
normally happens over JavaScript via custom built API’s.
Created and Presented by Vaibhavi Oza

17. Hybrid Apps
CONS
• Poorer user experience
as compared to native
apps.
• Access to advanced
device capabilities
normally restricted.
PROS
• Flexibility of web apps
combined with feature
richness of native apps.
• Simplified deployment
and immediate
availability.
• Leverage existing knowledge.
Created and Presented by Vaibhavi Oza

18. Mobile Web App
•
•
Use standard web technologies such as HTML 5, CSS 3 & JavaScript.
Features of HTML 5 - Advanced UI components, access to rich media
types, geolocation services & offline availability.
Increasing popularity of HTML 5 in rendering engines such as WebKit.
Runs on a standalone mobile web browser.
•
•
•
•
Installed shortcut, launched like a native app.
UI logic resides locally; makes the app responsive and accessible
offline.
Created and Presented by Vaibhavi Oza

19. Mobile Web App
CONS
• Limited access to OS API’s.
PROS
• Multiplatform support.
• Low development cost.
• Leverage existing knowledge
Created and Presented by Vaibhavi Oza

20. Created and Presented by Vaibhavi Oza
You can find me on:
https://www.linkedin.com/profile/view?id=159287883
Please feel free to add me / email me using Id
vaibhavioza@yahoo.com
Stay Social, Stay Connected!