Pitch deck for raising Pre-Seed investment

1. An MSME marketplace across boundaries

2. MSME exporters in India
Inadequate marketing
& client service
Constraints in funds and
a dearth of available
personnel with required
skill set.
Access to unexplored
markets
No access to low MOQ
importers
No portal that directly
connects MSME
exporters to Low MOQ
importers.
MOQ matching
Complicated exports
process
Novice exporters
usually find the exports
procedure
cumbersome.
Export documentation
& logistics service
Credit
Risk
MSME exporters, even
after getting enquiries,
do not have sufficient
credit to execute
exports.
Trade finance (Pre-
shipment credit)
Inability to
trust buyers
3rd Party Buyer
verification is
challenging & payment
terms often not in favor
of sellers.
Escrow & Insurance;
3rd party verifiers
Issues of MSME exporters
Innoveo for MSME exporters
Issues of MSME exporters
Pre-sale Post-sale

3. Issue: No way for the buyer to understand market trends as buyers often get a wide range of prices for same quantity.
Alibaba, IndiaMart and other competitors do not offer any service for buyers to reduce price opacity.
Pre-Sale Issue 1 : Price opacity – inability to understand Indian markets
Solution: PriceTrend Index for Commodities

4. Issue: No way for the buyer to find sellers with available stocks and those who cater to their specific quantities
Pre-Sale Issue 2 : Inability to find sellers who entertain lower orders
Solution: Dynamic Marketplace

5. Pre-Sale Issue 3: Communication & cultural barriers
Business embassies representing Indian MSMEs
that will market, promote, facilitate transactions
and give after sales service enabling trust and
long - term relationship with each regions MSME
buyers
MSME buyers from markets like Europe, Middle East, Korea, Japan, etc. are not
comfortable in communicating in English and therefore avoid sharing their
requirements.
Due to past bad experiences, Indian MSMEs often have bad reputation and
therefore, MSME Buyers do not trust new businesses.
As Indian MSMEs do not have language experts / translators & since their sales
agents aren’t highly skilled, they are not able to reach out to the MSME buyers.
Buyer Issues
Seller Issues
Innoveo Solution

6. Export documentation
service
Trade finance
(Pre- shipment
credit)
Escrow & Insurance;
3rd party verifiers
Post-Sale : Execution of Export
Aggregating banks &
NBFCs who offer Pre-
shipment credit and
facilitating service to
exporters
Dedicated export consultants
who prepare & manage
documentation as well as be
POC for freight forwarders
Creating an escrow service for
exporters while aggregating
insurance companies & 3rd
party shipment verification.

7. Sales Commission basis
Transaction value in Rs. Lakhs Commission
Between 0.1 and 1 2.50%
Between 1 and 5 2.25%
Between 5 and 10 2.00%
Between 10 and 50 1.75%
Between 50 and 100 1.50%
Between 100 and 500 1.25%
Between 500 and 1000 1.00%
Between 1000 and above 0.75%
Revenue model
Other potential streams
• Export documentation service (0-1% of
revenue)
• Commission from Insurance companies
• Commission from freight forwarders
• Commission from Banks & NBFCs.
• SaaS subscription fee for handling
complete export process

8. Competitive Landscape
Export Consultants
Trade Finance
B2B E-commerce
Exports Logistics
End to End EXIM
transaction

9. Business Model Commission Merchanting
Revenue Model Up-to 2.5% deducted from total revenue of seller
4 to 5% added to sellers price and taken directly from
buyer
Payment instrument Allows escrow, LC Only telephonic transfer, No LCs
Product categories Commodities (Agri & later others) Fruits &Vegetables
Logistics Aggregator & facilitator for sellers Facilitator for self
Investment Stage Bootstrapped Raised three rounds till now $76.5 M
Competition analysis

10. Market size
All values are “per year”
TAM
$5.41b
SAM
$1,063m
SOM
$53m
NaturalAromatic
Compounds
Agriculture Products
Fruits &Vegetables + Cereals + Spice + Oil Seeds
Source:Tradestat | APEDA Exchange | OEC World
TAM
$169b
SAM
$5,441m
SOM
$272m

11. Projected Metrics after first year of Seed
Fund
• 1000+ Supplier database for 2
• Total no. of inquiries: > 500
• No of potential transactions - 50 export
transactions: > 20 in each category
• Total potential transaction value through
portal after 1 year: > 1 crore
• Total potential revenue after 1 year =
• Average Turnaround time will be 1
days (Efficiency in logistics + faster
communication)
Current & Projected Metrics
Current Metrics (Merchant Exports)
• 500+ Supplier database for Aromatic &
Natural Ingredients
• 30+ supplier database for Fruits &
Vegetables. (After Pivot)
• 25+ Exports inquiries gathered from
“Campaigns” run in France, Germany,
Netherlands, Japan, US, Singapore
• 1 End to End export transaction
completed with a French company.
• Total transaction value conducted –
Rs.1,40,000
• Average Turnaround time is > 2 months
for a single export transaction (breakage
in notes)

12. The road ahead
Q1 Q2 Q3 Q4
Aromatic & Natural
Products in
Europe & the UK
Fruits &Vegetables
in Europe & the UK
Spices in Europe
Cereals in the UK
Business Embassy in Europe
& the UK
Oil Seeds | Herbal
Products in Europe
Spices in the UK
Q1 Q2 Q3 Q4
Fruit &Veg, | Cereals in
UAE
Business Embassy in
UAE
Herbal Products | Spices in
USA
Business Embassy in USA
Oil Seeds andAromatic |
Natural Products in USA
Aromatic &
Natural Products |
Spices in UAE
2023
2022

13. OurTeam
Vaibhav Sharma
Founder & CEO
Vaibhav holds a Masters degree in Innovation and
Entrepreneurship with a Bachelors degree in Information
Technology. With prior experience as a marketing strategy
consultant, he is passionate about bringing the Indian MSME
storefront to the world market. He enjoys Indian classical
music and prefers to unwind with a good book.
Rafiq Shaikh
Co - Founder & MD
Rafiq holds a Masters degree in Business Administration
with a Bachelors degree in Electronics. He has been an
Exotic Derivative Trader for Indian and MNC banks.
Fascinated by the Indian Agriculture sector, he has gotten
into the Natural Aromatic Compounds market with a
manufacturing unit. He enjoys history fiction as well as
travelling.

14. End Slide

15. Appendix

16. Issue 2.2: Better price with Innoveo in Low order - quantity trades
Exports transaction of a low order – quantity trade | IES SAS, France requires 10 Kg. of CentellaAsiatica powder from India
Cultivator (Source)
Cost: 100 Kg. Rs. 233 / Kg.
Add: Margin 5%
Sell: 100 Kg. Rs. 245 / Kg.
HCNO (Exporter)
Buy: 100 Kg. Rs. 245 / Kg.
Add: Margin 18%
Sell: 100 Kg. Rs. 289 / Kg.
Wholesale (Importer)
Buy: 100 Kg. Rs. 1,651 / Kg.
Add: Margin 10%
Sell: 10 Kg. Rs. 1,816 / Kg.
IES SAS (End User)
Buy: 10 Kg. Rs. 1,816 / Kg.
Cultivator (Source)
Cost: 100 Kg. Rs. 233 / Kg.
Add: Margin 15%
Add: IE Commission 2.5%
Sell: 100 Kg. Rs. 274 / Kg.
IES SAS (End User)
Buy: 10 Kg. Rs. 1,631 / Kg.
Exports to France
Add: Freight Rs. 1,362 / Kg.
Exports to France
Add: Freight Rs. 1,357 / Kg.
Innoveo Solution:
Clubbing of multiple orders; Fulfilment warehouse in both importers’ and exporters’ countries; Aggregate freight forwarders in both importers’ and exporters’
countries
IES SAS saves 10.18%
Traditional transaction Innoveo transaction

17. Use of Funds
Fixed Asset
• Warehouse Assets (3.9%)
• Office Assets (1.9%)
Operating
Capital
• Compensation (35.7%)
• Marketing Expense (1.9%)
• Operational Expense (50.2%)
• Professional Fees (1.8%)
• Travelling Expense (4.6)

18. Innoveo Exports till now
Aug, 2020
Started with the vision of exporting Indian
MSME products in the B2B space.
2021
Ventured into Essential Oils
& Natural Ingredients space.
Added 100+ suppliers, generated
international enquiries, sent samples to
buyers. Executed several aspects of an
exports transaction.
2021
AcquiringVITAE
ESSENTIA added a
manufacturing unit
Feb, 2022
Completed 1st merchant
export (INR 1.5 Lakh)
Observed several issues in
exports process for MSMEs
i.e. Low MOQ, Price opacity &
Communication barrier
May, 2022
Developed integrated
solution & went for
Fund raising

19. Traditional commodity exports
Innoveo for commodities
MSME
Manufacturer
Merchant
Exporter
Wholesaler
Exports
transaction
SME Industry
Agri products exports market supply chain for commodities

20. Price Opacity
1
Communication & Cultural Barriers
3
Low order - qty trades
2
PriceTrend Index
Provides price transparency &
access to low order qty. trades.
Pre-Sale : Issues of commodity importers while procuring from Indian MSMEs
Innoveo solutions
for importers
Marketplace
Fulfillment centers cater to low order -
quantity logistics while maintaining
cheaper prices.
Business Embassy
Better service with a local POC
providing customer support.
Issues faced by commodity
importers while procuring
from Indian MSMEs

21. Pre-Sale Issue 2: Low order - quantity trades from MSME importers
MSME manufacturers who can only honour low order - quantity trades due to small scale operation
Merchant exporters who find large order quantity
trades more profitable
Importers / Industry which needs low order - quantity supplies
Aggregation of stock
from MSME
manufacturers
Wholesaler (Importer)
Fulfils low order
quantity trades
Very few ways for MSME buyers to buy lesser quantities from Indian MSMEs as the economics do not work out well for MSME suppliers from India.
B2B Portal
PriceTrend Index
Innoveo Solution
Charges a
premium for
low - order
quantity trade