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Concierge Telemedicine: Case studies
in Challenging delivery model
Ravi K. Kamepalli, MD,FIDSA,CWSP.
Regional infectious diseases and infusion center, Inc.
Clinical Assistant Professor
The University of Toledo college of Medicine
Lima, Ohio.
nobadbugs@gmail.com
www.nobadbugs.com
www.epiphanee.com
@woundphysician
#removingbarrierstohealing
Disclosure
 Part owner www.epiphanee.com & one of Founding
Investors in Fruitstreet.com
 I don’t claim to be a concierge medicine physician, but we
run a cash only obesity medicine practice using
Telemedicine… call it subscription medicine
 Passion for all things Infection,Woundcare,obesity and
technology related to #removingbarrierstohealing
Objectives
 Discuss if Subscription / concierge
medicine is possible option for wound
care, Obesity and Infectious diseases
 Different version of cash only / on
demand method in Advanced wound
care delivery and obesity medicine
 Out of the box thinking in Obesity and
Wound care delivery and use of
Telemedicine as Instrument of change.
Definition
 Concierge medicine is delivery of healthcare services to
patients without the constraints of insurance companies. It's a
direct relationship between the patient and doctor where the
patient is billed monthly or annually for unlimited care
services.
 Concierge medicine or “membership medicine” is a term used
to describe a medical practice model in which patients pay an
annual fee or retainer in exchange for enhanced medical
services. This fee may or may not be in addition to other
charges.
 In concierge medicine practices, doctors limit their patient
panel size to ensure increased time and availability for each
patient.
 The first concierge medicine practices were established in
1996 and located in Seattle & Bellevue, WA and Oregon.
Reasons for Concierge Medicine
 Dwindling reimbursements
 Mounting administrative tasks
 Increased patient loads
 Declining insurance reimbursements
 Increasing overhead costs
 Feeling rushed or making a mistake
 Remaining independent
 Burnout / Stress
 Long hours, overworked
 Time consuming EMRs
 Large patient panel sizes with not enough time for each
patient
 Changing government regulations
 Decreasing family time / a better work-life balance.
My experience with subscription/
concierge service
 Platelet Rich Plasma -74 cases
 Obesity Medicine
 Telemedicine –ID /woundcare
Is concierge service even possible in
wound care?
 No Payment base
 Mostly vulnerable patients
get wounds
 Insurance model doesn't
help… Disconnected
model of care delivery.
 Innovative solutions can
be provided
 No uncertainty / No
surprise cost
 Patient and provider
make the choices that
would assure better
outcomes
 No 3rd party payment
constraints
 Prevention – real value
 Wellcare rather then
sickcare
JUST DO THE RIGHT THING
NO YES
WOUND CARE SUBSCRIPTION MODEL FOR PRP USE
Obesity -Case Study 1
 63 year old gentleman suffering with
obesity had right knee replacement
done in Nov 2011 to Nov 2013 had
total of 5 right knee surgeries.
 He enrolled in weight loss program on
Feb 2017 with 392.8 pounds & BMI 54.8
and on 9/14/18 his weight is 297.1 &
BMI 41.5 with weight loss initially of
107 pounds by Feb 2018 but has
gained muscle and now is at 95.7
pound weight loss.
Case Study 1: Patient Perspective
Case Study 2
 Retired Pharmacist who is 69 years old who
presented Hospital on 06/05/18 with fever 102
and MSSA bacteremia treated for endocarditis 6
weeks from 6/6/18 - to 7/18/18
 H/o CABG in 2004 and with AVR in Mar 2014 and
in 2016 had Endocarditis. April 2017 in Cleveland
Clinic had AVR plus root and a 3-vessel CABG
 Weight of 264 on 06/26/18 with BMI 40.1 and on
7/13/18 he enrolled in weight loss program with
his successful weight loss of 28 pounds on
9/27/18 with weight of 236.2 and BMI 35.9.
APP BASED WOUNDCARE WITH TELEMEDICINE
INTEGRATION
Game-changing ways telemedicine
will transform healthcare
 Establishing a roadmap to
interoperability and care continuity
 Driving a shift from out-of-market to
local providers
 Reducing the costs of high-quality
specialty care, while improving access
and outcomes
Future
 What we do now is Pay for service
 Is there a Concierge wound care model that can
be developed- if so what and how ?
National vs International
 If time and travel are saved would individual
patient /consumer pay ?
 How can we use technology to achieve it -
Telemedicine + Blockchain
Concierge Telemedicine –
Care anywhere and any time
 The IDEAL Model –
Personalized, Preventive ,Participatory, Predictive, Payment optimized
Medical Model that is Purpose driven.
Work with Providers and payers to align interests with Patients
Taking Capitated risk
Providers own financial risk of caring for the patient
Increased focus on preventive medicine
Avoid costly healthcare events
Care Coordination capability for managing chronic conditions
Delivering care Protocols
Identifying Problems and delivering care alerts
Proactive care interventions
High touch Health coaching between appointments
Whole person Approach
 There is scope for On Demand targeted subscription services
 Practical approach to Market demands – Nutritional products etc.
 Combine technology with solution delivery in Remove barriers to
healing.
App based Tele-Woundcare and Wellness
Readmission prevention
Correct approach to Product use – industry solution
 TEAM Approach with INNOVATION + MASSIVE ACTION = SUCCESS
Final Message
U.S. health expenditures are
$3.2 trillion, almost $10K
per person, and account for
17.8% of GDP. 75% of this is
preventable chronic disease
and mostly diet related.
LET’S JUST DO THE RIGHT THING
– MONEY WILL FIND US.

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Concierge Telemedicine: Case studies in challenging delivery model

  • 1. Concierge Telemedicine: Case studies in Challenging delivery model Ravi K. Kamepalli, MD,FIDSA,CWSP. Regional infectious diseases and infusion center, Inc. Clinical Assistant Professor The University of Toledo college of Medicine Lima, Ohio. nobadbugs@gmail.com www.nobadbugs.com www.epiphanee.com @woundphysician #removingbarrierstohealing
  • 2. Disclosure  Part owner www.epiphanee.com & one of Founding Investors in Fruitstreet.com  I don’t claim to be a concierge medicine physician, but we run a cash only obesity medicine practice using Telemedicine… call it subscription medicine  Passion for all things Infection,Woundcare,obesity and technology related to #removingbarrierstohealing
  • 3. Objectives  Discuss if Subscription / concierge medicine is possible option for wound care, Obesity and Infectious diseases  Different version of cash only / on demand method in Advanced wound care delivery and obesity medicine  Out of the box thinking in Obesity and Wound care delivery and use of Telemedicine as Instrument of change.
  • 4. Definition  Concierge medicine is delivery of healthcare services to patients without the constraints of insurance companies. It's a direct relationship between the patient and doctor where the patient is billed monthly or annually for unlimited care services.  Concierge medicine or “membership medicine” is a term used to describe a medical practice model in which patients pay an annual fee or retainer in exchange for enhanced medical services. This fee may or may not be in addition to other charges.  In concierge medicine practices, doctors limit their patient panel size to ensure increased time and availability for each patient.  The first concierge medicine practices were established in 1996 and located in Seattle & Bellevue, WA and Oregon.
  • 5. Reasons for Concierge Medicine  Dwindling reimbursements  Mounting administrative tasks  Increased patient loads  Declining insurance reimbursements  Increasing overhead costs  Feeling rushed or making a mistake  Remaining independent  Burnout / Stress  Long hours, overworked  Time consuming EMRs  Large patient panel sizes with not enough time for each patient  Changing government regulations  Decreasing family time / a better work-life balance.
  • 6. My experience with subscription/ concierge service  Platelet Rich Plasma -74 cases  Obesity Medicine  Telemedicine –ID /woundcare
  • 7. Is concierge service even possible in wound care?  No Payment base  Mostly vulnerable patients get wounds  Insurance model doesn't help… Disconnected model of care delivery.  Innovative solutions can be provided  No uncertainty / No surprise cost  Patient and provider make the choices that would assure better outcomes  No 3rd party payment constraints  Prevention – real value  Wellcare rather then sickcare JUST DO THE RIGHT THING NO YES
  • 8. WOUND CARE SUBSCRIPTION MODEL FOR PRP USE
  • 9. Obesity -Case Study 1  63 year old gentleman suffering with obesity had right knee replacement done in Nov 2011 to Nov 2013 had total of 5 right knee surgeries.  He enrolled in weight loss program on Feb 2017 with 392.8 pounds & BMI 54.8 and on 9/14/18 his weight is 297.1 & BMI 41.5 with weight loss initially of 107 pounds by Feb 2018 but has gained muscle and now is at 95.7 pound weight loss.
  • 10. Case Study 1: Patient Perspective
  • 11.
  • 12. Case Study 2  Retired Pharmacist who is 69 years old who presented Hospital on 06/05/18 with fever 102 and MSSA bacteremia treated for endocarditis 6 weeks from 6/6/18 - to 7/18/18  H/o CABG in 2004 and with AVR in Mar 2014 and in 2016 had Endocarditis. April 2017 in Cleveland Clinic had AVR plus root and a 3-vessel CABG  Weight of 264 on 06/26/18 with BMI 40.1 and on 7/13/18 he enrolled in weight loss program with his successful weight loss of 28 pounds on 9/27/18 with weight of 236.2 and BMI 35.9.
  • 13.
  • 14.
  • 15. APP BASED WOUNDCARE WITH TELEMEDICINE INTEGRATION
  • 16. Game-changing ways telemedicine will transform healthcare  Establishing a roadmap to interoperability and care continuity  Driving a shift from out-of-market to local providers  Reducing the costs of high-quality specialty care, while improving access and outcomes
  • 17. Future  What we do now is Pay for service  Is there a Concierge wound care model that can be developed- if so what and how ? National vs International  If time and travel are saved would individual patient /consumer pay ?  How can we use technology to achieve it - Telemedicine + Blockchain
  • 18. Concierge Telemedicine – Care anywhere and any time  The IDEAL Model – Personalized, Preventive ,Participatory, Predictive, Payment optimized Medical Model that is Purpose driven. Work with Providers and payers to align interests with Patients Taking Capitated risk Providers own financial risk of caring for the patient Increased focus on preventive medicine Avoid costly healthcare events Care Coordination capability for managing chronic conditions Delivering care Protocols Identifying Problems and delivering care alerts Proactive care interventions High touch Health coaching between appointments
  • 19. Whole person Approach  There is scope for On Demand targeted subscription services  Practical approach to Market demands – Nutritional products etc.  Combine technology with solution delivery in Remove barriers to healing. App based Tele-Woundcare and Wellness Readmission prevention Correct approach to Product use – industry solution  TEAM Approach with INNOVATION + MASSIVE ACTION = SUCCESS
  • 20. Final Message U.S. health expenditures are $3.2 trillion, almost $10K per person, and account for 17.8% of GDP. 75% of this is preventable chronic disease and mostly diet related. LET’S JUST DO THE RIGHT THING – MONEY WILL FIND US.

Editor's Notes

  1. Establishing a roadmap to interoperability and care continuity Interoperability of electronic health records (EHR) has long been a topic of discussion in healthcare, and is necessary to better enable workflow efficiency and improve patient care continuity. However, solutions for interoperability have thus far eluded healthcare systems in large part due to the complexity of integrating technology systems to allow for seamless data transfer to healthcare providers. Today, advancements in telehealth networks allow physicians to connect from a center of excellence to community hospitals and outpatient care locations using secure, cloud-based networks across distances near and far. In almost every case these connections occur outside of the silos of EHR and other individual clinical systems at care facilities, creating an interoperable environment. The right telehealth network can enable face to face interaction while also capturing and distributing data to all relevant care teams, providing the backbone for an integrated patient history served across the continuum of care – in any facility and from any provider involved in the delivery of care. Driving a shift from out-of-market to local providers Telehealth is like a disruptive power grid which can instantly redistribute physician time and expertise across the landscape to any location where that service is needed. Today, physician adoption is slow causing many provider organizations to contract outside groups to staff telemedicine services. Just as we saw when digital imaging enabled a new virtual teleradiology service in the late 1990’s, early staffing was performed largely by physicians from outside the U.S. However, once local radiologist realized that they were being outsourced, virtual service contracts shifted back in large part to local providers. A skilled local provider will always win because of their established relationships and convenience to the patient. Reducing the costs of high-quality specialty care, while improving access and outcomes It’s no secret that cost is the most problematic issue facing healthcare on a global scale today. In the U.S., we have a rapidly aging population, rising prevalence of non-communicable diseases and a general decline in health behaviors. This is combined with rising physician shortages and the need for more specialized care than ever before. With greater demand and less access, costs are rising. However, telemedicine can fundamentally bend the cost curve by alleviating workload and stress on shared health professional staff, increasing access to high-quality care to rural and community-based facilities and shortening hospital stays and reducing readmissions through in-home monitoring. As more healthcare systems invest in telemedicine, healthcare costs for patients and providers alike will be reduced and quality of care should improve. As telehealth technology advances, healthcare will be transformed. Hospitals, enabled by telemedicine, will increasingly serve as command centers for care. At every access point across the patient care continuum, this new care delivery method incorporating big data, machine learning and artificial intelligence will improve access, standardize care and reduce costs for patients and providers, alike. Through continued advancements, the telemedicine industry will grow exponentially, revolutionizing healthcare as we know it today.