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Adventure Tourism Entrepreneur And Small Business Workshop [Master Copy]

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Adventure Tourism Entrepreneur Workshop, April 9, 2010 Master PowerPoint

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Adventure Tourism Entrepreneur And Small Business Workshop [Master Copy]

  1. 1. Entrepreneur and Small Business WorkshopADVENTURETOURISM
  2. 2. WelcomeADVENTURETOURISMWORKSHOP Agenda Registration Welcome Dignitary Comments Regional Tourism Development Updates Break Hatfield McCoy Trail System Update Adventure Tourism Business Panel Discussion Roundtable Lunch Business in the Commonwealth How to Start and Operate a Business Growing your Business Break Marketing Strategies Financing/Managing Resources Tourism Start up Financing Other Available resources Upcoming Educational Opportunities Conclusion/Surveys
  3. 3. Entrepreneur and Small Business Workshop Our SponsorsADVENTURETOURISM Spearhead Trailblazers Community Leaders Buchanan County Dickenson County Lee County Russell County Scott County Tazewell County Wise County City of Norton Area Towns
  4. 4. Special GuestsADVENTURETOURISM
  5. 5. Regional Tourism Development UpdateADVENTURETOURISM • Heartwood – Todd Christensen, SWHCC Director • Crooked Road – Jonathan Romeo, Interim Exec. Director • ‘Round the Mountain’ – Diana Blackburn, Exec. Director • Virginia Coal Heritage Trail – Linda Tate, Chair • Wilderness Road – Joy Nihil, DBWTA President • Heart of Appalachia – Rita Surratt, Chair • Spearhead Trails – Mark Caruso, SRRA Vice Chair • Fish Va. First – Randy Rose, VTC Dev. Specialist
  6. 6. Southwest Virginia Cultural Heritage Commission Todd Christensen - HEARTWOODADVENTURETOURISM
  7. 7. Crooked RoadADVENTURETOURISM
  8. 8. Round the MountainADVENTURETOURISM
  9. 9. Virginia Coal Heritage TrailADVENTURETOURISM
  10. 10. Wilderness RoadADVENTURETOURISM
  11. 11. Heart of Appalachia Tourism AuthorityADVENTURETOURISM
  12. 12. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Multi-Use Trails for Adventure Tourism and Economic Development
  13. 13. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! 15.2-6016. Southwest Regional Recreation Authority established. We are created by statute to establish, operate, and maintain public, multiple use, recreational trails and related facilities that are part of the Southwest Regional Recreation Area, also known as the Spearhead Trails. We are governed by a board of directors that includes appointed representatives of the following jurisdictions in Southwest Virginia:
  14. 14. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Appointed SRRA Board Wise Co. Russell Co. Tazewell Co. Scott Co. Lee Co. Dickenson Co. City of Norton Buchanan Co. Steering Committee Equestrian HikingMotorized WaterwayFishing Biking Non-Voting Board Members Spearhead Trails Executive Director TRAILBLAZERS
  15. 15. Spearhead TrailsADVENTURETOURISM SRRA Board Executive Director (FT) Chief Public Safety (FT) Rangers (FT/PT) Trail Operations Director (FT) Field Tech. (PT) HEO (PT) Marketing Director (FT) Marketing Asst. (PT) Retail Sales Manager (PT) Office and HR Director (FT) Admin Asst. (PT) Interns
  16. 16. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! In April 2009, through grants from the Virginia Tobacco Indemnification and Revitalization Commission and the Motorcycle Industry Council/Specialty Vehicle Institute of America, the Southwest Regional Recreation Authority (SRRA) hired "We Make Things Happen" (WMTH) Corporation to complete a feasibility study and develop a comprehensive plan for the Spearhead Trails initiative. Summit Engineering developed maps and provided assistance. Feasibility Study & Comprehensive Plan
  17. 17. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! 3. We will work with public land holders to assist in the development of trails on public lands that have economic potential for local communities. 1. Facilitate recreational trails development that will Create economic opportunities for local businesses. 2. We will seek cooperative easements on tracts of private land to create public use trails.
  18. 18. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Near Perfect Existing Land Owner / Topographic Patterns We have hundreds of miles of coal, gas, and timber roads; yet we do not have one mile of trails for public motorized recreation
  19. 19. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Three Regional Initiatives
  20. 20. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Economic Impact: Horseback Riding Knott County KY Annual Trail Ride 10,000 people and 7,000 riders this year! Economic Impact on the Region: 0ver $2.3 million This could be happening in SW Virginia
  21. 21. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Economic Impact: Canoeing & Boating The Meramec River in Missouri attracts over 8,000 people on a given weekend This could be happening along the Clinch River in Scott, Russell and Wise counties and along the Powell River in the southern portion of Lee County.
  22. 22. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Economic Impact: Birding & Wildlife A small town in Texas marketed bird watching which resulted in 160 new jobs and a 28% increase in sales tax! Virginia has the best and most complete Wildlife & Birding Trail System! SW Virginia could include wildlife viewing as part of all their trails and set themselves apart from others.
  23. 23. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Black Mountain Trails in East Kentucky The Evarts Trail Head has seen 5 ATV shops open up, 14 new log cabins built, 2 new RV/camps, 31 rental homes and apartments, 3 new restaurants, 2 new car washes, 2 new restaurants, and 61.5 new jobs created.
  24. 24. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Economic Impact: Off-Road Vehicles Southwest Regional Recreation Authority (SRRA) could potentially generate over a $ million in permit fees and $ millions $ in economic output for the local communities Hatfield-McCoy ATV Trail System is bringing $$’s and creating jobs in West Virginia!
  25. 25. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! This could be happening in SW Virginia
  26. 26. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! Southwest Virginia has tremendous potential to become “A Trail Destination” for OHV riders horseback riders, bikers, hikers, canoeists, naturalists and others.
  27. 27. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! The Spearhead Trail System could bring an additional $30 million to local economies at a time when economic growth is desperately needed.
  28. 28. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step! The Spearhead Trail System has the potential to bring 200,000 visitors to the region and to create 300 to 500 new jobs!
  29. 29. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step!  Acquire Operational and Capital Start up Funds  Establish Spearhead Trails Executive Director Position  Establish Landowner Agreements (Cooperative Easements)  100-300 miles  Conduct entrepreneur workshops throughout the region for Adventure Tourism :  Conduct Hands On Trail Building workshops  Develop Spearhead Trails Operational Policies and Business Plan  Facilitate Business Development in SWVA
  30. 30. Spearhead TrailsADVENTURETOURISM SOUTHWEST REGIONAL RECREATION AUTHORITY Ready for the next Step!  Hire Key Spearhead Trails Staff  Develop and Implement a Marketing Plan  Open Multiuse Trails Throughout the Region  Work with Public Land Holders to Restore or Create New Trails
  31. 31. Fish Virginia FirstADVENTURETOURISM
  32. 32. BreakADVENTURETOURISM
  33. 33. The Hatfield-McCoy Trail SystemADVENTURETOURISM
  34. 34. Adventure Tourism Business Panel Discussion Shawn Hash - Tangent Outfitters (River / Biking / Outfitter – Guide) ADVENTURETOURISM
  35. 35. Adventure Tourism Business Panel Discussion Linda Hayes - The Inn at River Bend (Lodging) ADVENTURETOURISM
  36. 36. Adventure Tourism Business Panel Discussion Tom Horsh (Biking / Shuttle / Outfitters, Lodging) ADVENTURETOURISM
  37. 37. Adventure Tourism Business Panel Discussion Donnie Turner – Carroll County & Blue Cat on the New (River / Biking Outfitter / Guide) ADVENTURETOURISM
  38. 38. Adventure Tourism Business Panel Discussion Mountain Creek Mountain Rustic Resort ADVENTURETOURISM
  39. 39. Business in the Commonwealth Sandy Ratliff – Department of Business Assistance ADVENTURETOURISM
  40. 40. How to Start and Operate a Business Tim Blankenbechler - SBDC ADVENTURETOURISM
  41. 41. Growing Your Business Steve Willinger, SCORE ADVENTURETOURISM
  42. 42. BreakADVENTURETOURISM
  43. 43. Financing / Managing Resources Scott Peak – Wachovia Bank ADVENTURETOURISM
  44. 44. Tourism Start-Up Financing Becky Nave. Ninth District Development Financing, Inc. ADVENTURETOURISM
  45. 45. Other Available Resources Sandy Ratliff - DBA ADVENTURETOURISM
  46. 46. Upcoming Educational Opportunities Kitty Barker, VTC ADVENTURETOURISM
  47. 47. Surveys Rita Suratt - HOATA ADVENTURETOURISM
  48. 48. Entrepreneur and Small Business Workshop Thanks again to our SponsorsADVENTURETOURISM Spearhead Trailblazers Community Leaders Buchanan County Dickenson County Lee County Russell County Scott County Tazewell County Wise County City of Norton Area Towns
  49. 49. Conclusion Mark Caruso – Vice Chair SRRA ADVENTURETOURISM

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