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Engagement Marketing
M. Valentina Escobar-Gonzalez, MBA
Beyond Engagement
Beyond-Engagement.com
@EquineValentina http://beyond-engagement.com
What I do?
Beginners: Set up Social Media Platforms
Consultation for Busines...
@EquineValentina http://beyond-engagement.com
Why Invest in Social Media Marketing?

◼Approximately 46% of online users co...
@EquineValentina http://beyond-engagement.com
Must See!
Video:
#Socialnomics 2014 by Erik Qualman
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Engagement Marketing
◼Quick Response
◼Consistent
◼Extensive Research = Conte...
@EquineValentina http://beyond-engagement.com
Facebook 101
◼Have a plan (Who, What, When)
◼Set up a Business Page, “Like”
...
@EquineValentina http://beyond-engagement.com
Facebook Tactics
◼Graphic Search Results
◼Add visuals based on results
◼Tagg...
@EquineValentina http://beyond-engagement.com
"Photos had the lowest organic reach with an average
of just three out of ev...
@EquineValentina http://beyond-engagement.com
Graph
Search
@EquineValentina http://beyond-engagement.com
Buyer Personas
@EquineValentina http://beyond-engagement.com
Power Editor
@EquineValentina http://beyond-engagement.com
Power Editor
@EquineValentina http://beyond-engagement.com
Mobile, no desktop ads!
@EquineValentina http://beyond-engagement.com
Twitter
◼Twitter Advanced Search
◼Search by #, keywords, location
◼Read Bio,...
@EquineValentina http://beyond-engagement.com
Surprise & Delight!
@EquineValentina http://beyond-engagement.com
How to “Search” for #Customers
and #Engage with Them
www.Twitter.com/search-...
@EquineValentina http://beyond-engagement.com
Abingdon Farmer’s Market
◼Check Spelling Variations:
Farmer, Farmers, Farmer...
@EquineValentina http://beyond-engagement.com
“Instagram delivered 58 times more
engagement per follower than
Facebook, an...
@EquineValentina http://beyond-engagement.com
Instagram
1. Location
2. Emotion, Emoji
3. Keywords (#####)
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
Sources
◼Photos from HubSpot on Slides: 5, 11, 14, 16,
◼Photos from iStock o...
@EquineValentina http://beyond-engagement.com
@EquineValentina http://beyond-engagement.com
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Washington County Noon Knowledge Social Media Workshop, May 25, 2015

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Workshop presented by Valentina Escobar-Gonzalez with Beyond Engagement Social Media Solutions for the Washington County Noon Knowledge Series of professional development program. To find more upcoming sessions, visit http://events.vastartup.org.

Published in: Business
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Washington County Noon Knowledge Social Media Workshop, May 25, 2015

  1. 1. Engagement Marketing M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
  2. 2. @EquineValentina http://beyond-engagement.com What I do? Beginners: Set up Social Media Platforms Consultation for Businesses Do their Social Media Shh…Confidential Classes (for job security) Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees) Diligent on Following up with Clients
  3. 3. @EquineValentina http://beyond-engagement.com Why Invest in Social Media Marketing?
 ◼Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)  ◼Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot) ◼25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express) 
  4. 4. @EquineValentina http://beyond-engagement.com Must See! Video: #Socialnomics 2014 by Erik Qualman
  5. 5. @EquineValentina http://beyond-engagement.com
  6. 6. @EquineValentina http://beyond-engagement.com Engagement Marketing ◼Quick Response ◼Consistent ◼Extensive Research = Content ◼Open convo with customers
  7. 7. @EquineValentina http://beyond-engagement.com Facebook 101 ◼Have a plan (Who, What, When) ◼Set up a Business Page, “Like” ◼Fill in About Section completely ◼Add pictures or albums ◼Use Visuals (http://www.picmonkey.com/) ◼Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE
  8. 8. @EquineValentina http://beyond-engagement.com Facebook Tactics ◼Graphic Search Results ◼Add visuals based on results ◼Tagging others ◼“Liking” & Commenting Quickly ◼Reach paid Ads through Power Editor
  9. 9. @EquineValentina http://beyond-engagement.com "Photos had the lowest organic reach with an average of just three out of every 100 (3.7%) page fans seeing a photo post. Contrarily, videos garnered an average organic reach of 8.7%. Link and text-only posts follow with organic reach averages of 5.3% and 5.8% respectively.” -Maximize Social Business “ “
  10. 10. @EquineValentina http://beyond-engagement.com Graph Search
  11. 11. @EquineValentina http://beyond-engagement.com Buyer Personas
  12. 12. @EquineValentina http://beyond-engagement.com Power Editor
  13. 13. @EquineValentina http://beyond-engagement.com Power Editor
  14. 14. @EquineValentina http://beyond-engagement.com Mobile, no desktop ads!
  15. 15. @EquineValentina http://beyond-engagement.com Twitter ◼Twitter Advanced Search ◼Search by #, keywords, location ◼Read Bio, “Thanks for the follow,” find common theme ◼Tweetchat
  16. 16. @EquineValentina http://beyond-engagement.com Surprise & Delight!
  17. 17. @EquineValentina http://beyond-engagement.com How to “Search” for #Customers and #Engage with Them www.Twitter.com/search-advanced Search by: Keywords (#Hashtag) And Location CONTEXT!
  18. 18. @EquineValentina http://beyond-engagement.com Abingdon Farmer’s Market ◼Check Spelling Variations: Farmer, Farmers, Farmers’, Farmer’s ◼Location: Within 15 miles or more? ◼Spacing All together, separately, Abbrevations
  19. 19. @EquineValentina http://beyond-engagement.com “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.” -Rebekah Radice
  20. 20. @EquineValentina http://beyond-engagement.com Instagram 1. Location 2. Emotion, Emoji 3. Keywords (#####)
  21. 21. @EquineValentina http://beyond-engagement.com
  22. 22. @EquineValentina http://beyond-engagement.com Sources ◼Photos from HubSpot on Slides: 5, 11, 14, 16, ◼Photos from iStock on Slides: 20 & 21 ◼Facebook Marketing Reach from Maximize Social Business: http://maximizesocialbusiness.com/ integrate-video-facebook-marketing-17745/ ◼Instagram Stats Quote from Rebekah Radice: http://rebekahradice.com/use-instagram-to- expand-business-reach/? hootPostID=cc3daf29406f88546c47e0af4790fc9f
  23. 23. @EquineValentina http://beyond-engagement.com
  24. 24. @EquineValentina http://beyond-engagement.com Selfie

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