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Assignment@
1. Name : Zunaira Ijaz
Roll No : BSEM-F20-065
Digital Marketing (Assignment # 1)
Problem Statement: Scenario: Select a business website of your own choice. Think of a
phrase, relevant to the selected business. Open "Keyword Planner" tool and write your
phrase in the Keyword Planner Tool. Keyword Planner tool will display all the possible search
results. Shortlist the 5 most relevant Long Tail Keywords from the list . Then, create a word
document comprising of your selected business name, niche of your business, URL of the
selected website, list of 5 selected long-tail keywords and screenshots of the displayed result
keywords from the "keyword planner" tool. You can choose any authentic business website.
It can be an ecommerce store, restaurant, clothing brand, travel agency, IT consultancy, etc.
Select a business website of your own choice.
Website Selected = techglobe.pk
“techglobe.pk is website based in Pakistan which sells laptops all over Pakistan”
Website Screenshoot:
2. Think of a phrase related to the selected business.
Phrase = “Dell laptop price in lahore”
Open Keyword Planner tool.
Keyword tool : “writterzen.net”
Shortlist 5 Long-tail keywords from the displayed results of the tool and paste
them in a word Document and write summery according to google rules.
3. 1. “used dell laptop price in Lahore”
2. “dell core i5 laptop price in lahore Pakistan”
3. “dell laptop prices in lahore hafeez center”
4. “ dell laptop price in pakistan olx Lahore”
5. “dell core i7 5th
generation laptop price in lahore”
Take screenshots of the displayed result on the keyword planner tool and paste
them in the word Document.