in this video i described that how Apple is using social media for its own benefit.

1. 1. Apple Inc. is an American multinational technology
company.
2. Its headquarter is in Cupertino, California.
3. Apple was founded as Apple Computer Company on April 1,
1976, by Steve Wozniak, Steve Jobs.
4. It is famous for its iPhone, iPod, iWatch and iMac.
5. Apple is the world's largest technology company by
revenue, with US$ 394.3 billion in 2022 revenue.
Reference- Wikipedia contributors. (2023). Apple Inc.
Wikipedia.
https://en.wikipedia.org/wiki/Apple_Inc.#:~:text=Apple%2
0Inc.%20is%20an%20American,biggest%20company%20by
%20market%20capitalization
.

2. How I gathered the information
 I visited to the accounts of Apple on social media
platforms such as Facebook, Instagram, Twitter,
LinkedIn and YouTube. I gathered all information
from there, I just typed Apple and then the name of
social media for example Apple Facebook and I found
the results. I also visited the Wikipedia site to gather
information about Apple history. All the sources that I
have used are mentioned below the information in the
upcoming slides.

3. Social Media
 Facebook- 13,735,123 liked their page on Facebook and
14,140,623 people are following Apple on this platform.
 Apple is promoting its new products on Facebook by
posting the pictures of newly launched products. However
they didn’t posted any video on it.
 Instagram- Apple has 30.7 million followers on Instagram
and it is using this platform to promote the camera quality
of its products by posting reels and high quality photos.
Reference Facebook- Facebook. (n.d.-b).
https://www.facebook.com/apple/?ref=page_internal
Instagram-Instagram. (n.d.).
https://www.instagram.com/apple/

4. LinkedIn
 Apple has 18,883,557 followers on the LinkedIn.
 Apple is using LinkedIn to promote its product such as
Apple Pay, Apple Safari, ARKit etc.
 It is also posting about recent job openings on
LinkedIn. Which is quite helpful for the people who
wants to work in for Apple in the future.
 Reference-
https://www.linkedin.com/company/apple/

5. YouTube
 Apple has 174 million subscribers on YouTube, which is
a very large number and very difficult to achieve.
 Apple is using YouTube in a very good way, it is
uploading short movies made with iPhones to
advertise its products.
 Apart from this, Apple is using video animation to
promote all its product o YouTube, which is a very
effective way to gather people attention.
Reference- Before you continue to YouTube. (n.d.).
https://www.youtube.com/@Apple

6. Twitter
 There is some controversy going on between the Apple
and the Twitter. Everybody was saying that Apple had
deleted its tweets but then Elon Musk confirmed that
Apple had never tweeted, it is still unclear that why
official twitter account of Apple was never used.
Reference- Fabino, A. (2022, November 28). No, Apple
Didn’t Delete Tweets Amid The Elon Musk Battle -
Apple (NASDAQ:AAPL). Benzinga.
https://www.benzinga.com/general/entertainment/22
/11/29878998/no-apple-didnt-delete-tweets-amid-the-
elon-musk-battle

7. Effectiveness of social media
 Apple is using social media in a very good way. I am
saying this because apple has millions of followers on
social media platforms such as Facebook, Instagram,
LinkedIn, YouTube, Twitter etc. and Apple is using
these platforms to promote its products and services
and result of this is visible to whole world. Everywhere
on social media you will see Apple advertisements and
that is what helps them in gathering attention towards
their products and services.

8. Suggestions
 1. Apple should avoid controversy of any type because
it can effect their reputation in the market. For
example- Apple controversy with Twitter , which I
mentioned earlier. It is necessary because brand
reputation is everything in the market and a little dark
spot on the brand reputation can lead to loss of
millions of dollars. Elon Musk is the richest person in
the world and he owns twitter so, it was not a good
step for the Apple.

9. Suggestions
 2. Apple is not doing much advertisements in the
games, which is not a good decision according to me
because games such as Pubg mobile, call of duty are
installed in almost every teenager mobile phone and
they play it regularly so, advertising products their can
increase the profit of the company. They can advertise
products like earphones, gaming laptops etc which will
attract the attention of the gamers.

10. Thanks for Watching