This presentation highlights some of the key findings from Useful Social Media's State of Corporate Social Media briefing for 2012. The full briefing features 39 pages of statistics, analysis and insight on all aspects of corporate social media adoption, measurement and future plans. You can download a free copy of the briefing at http://usfl.so/SCSM12SS

1. The State of Corporate
Social Media in 2012 -
some key findings

2. Useful Social Media asked
650+ social media
practitioners about how
social is managed in their
company, and their plans
for the future.
This is what we found...
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

3. 7%
93%
93% of companies say social media is
becoming a more important part of their
marketing strategy
To download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing

4. 70% of B2C companies will see a
budget increase for social media in
2012
30%
70%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

5. 43%
57%
57% of social media teams are part of
the marketing department
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

6. 76% of companies plan on using
social for reputation monitoring in
2012
24%
76%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

7. 44%
56% of companies will
use social media to
deliver customer 56%
service this year
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

8. 32%
68%
68% of companies say that they're not
confident in measuring the impact of
their social media activity
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

9. 79% of businesses feel that current
social media metrics are
insufficient
21%
79%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

10. 41% of European
companies say that
they can link revenue
to social media
activity
35%
41% 65%
59%
But only 35% of Americans
say they can
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

11. 33%
67%
1/3 of B2C companies still use external
agencies to run their social media
activity
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

12. If you want some more...
39 pages of analysis, charts,
statistics and trends
Clear benchmarks and best
practice
A look into the future
Insight into the differences
between B2B and B2C companies
A global outlook with stats from
around the globe
..then download the full briefing, for
free, at usfl.so/CSM12Briefing