The State of CorporateSocial Media in 2012 -  some key findings
Useful Social Media asked     650+ social media     practitioners about how     social is managed in their     company, an...
7%                                                               93% 93% of companies say social media isbecoming a more i...
70% of B2C companies will see a   budget increase for social media in   2012                                            30...
43%                                                            57%        57% of social media teams are part of           ...
76% of companies plan on using social for reputation monitoring in 2012                                       24%         ...
44%                                    56% of companies will                                    use social media to       ...
32%                                                        68%         68% of companies say that theyre not         confide...
79% of businesses feel that current social media metrics are insufficient                                         21%      ...
41% of European  companies say that  they can link revenue  to social media  activity                                     ...
33%                 67%                  1/3 of B2C companies still use external                       agencies to run the...
If you want some more... 39 pages of analysis, charts, statistics and trends Clear benchmarks and best practice A look int...
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State of Corporate Social Media 2012 - Selected Findings

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This presentation highlights some of the key findings from Useful Social Media's State of Corporate Social Media briefing for 2012.

The full briefing features 39 pages of statistics, analysis and insight on all aspects of corporate social media adoption, measurement and future plans.

You can download a free copy of the briefing at http://usfl.so/SCSM12SS

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State of Corporate Social Media 2012 - Selected Findings

  1. The State of CorporateSocial Media in 2012 - some key findings
  2. Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future. This is what we found...To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  3. 7% 93% 93% of companies say social media isbecoming a more important part of their marketing strategyTo download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing
  4. 70% of B2C companies will see a budget increase for social media in 2012 30% 70%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  5. 43% 57% 57% of social media teams are part of the marketing departmentTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  6. 76% of companies plan on using social for reputation monitoring in 2012 24% 76%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  7. 44% 56% of companies will use social media to deliver customer 56% service this yearTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  8. 32% 68% 68% of companies say that theyre not confident in measuring the impact of their social media activityTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  9. 79% of businesses feel that current social media metrics are insufficient 21% 79%To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  10. 41% of European companies say that they can link revenue to social media activity 35% 41% 65% 59% But only 35% of Americans say they canTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  11. 33% 67% 1/3 of B2C companies still use external agencies to run their social media activityTo download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing
  12. If you want some more... 39 pages of analysis, charts, statistics and trends Clear benchmarks and best practice A look into the future Insight into the differences between B2B and B2C companies A global outlook with stats from around the globe..then download the full briefing, for free, at usfl.so/CSM12Briefing

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