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I INSIGHT
 : Managers who are
skilled at executing
clearly defined
strategies are ill
equipped for out-of-
the-box thinking.
 When good ideas do emerge, they’re
often doomed because the company
is organized to support one way of
doing business and doesn’t have the
processes or metrics to support a
new one.
II INSIGHT
 Augmenting
Products to
Generate Data
 : Digitizing Assets
Like : 3 D Printing ease
understanding.
 Combining Data
Within and
Across
Industries
 Trading Data
 Codifying a Distinctive Service
Capability: IT systems have helped
automate business processes.
MANAGERIAL
RELEVANCE
A manager should
 encourage new ideas.
 And should not stick to a particular way of
business.
 By methodically
examining the
discussed five
patterns, managers
can conceive solid
ideas for new
businesses and work
to take his/ her
organisation to the
peak of success.
 Encouragement of innovative ideas.
 Reiteration of business rules as per
situations and environment as
predicted by data.
 Use of IT Technology to conceive
new ideas.
The new patterns of innovation

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The new patterns of innovation