RURAL BROADBAND – from Digital Divide to Digital Dividend

RURAL BROADBAND – from Digital Divide to Digital Dividend April 2010

About IMRB International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IMRB is part of Kantar Group, the insight & consulting division of USD 8.0 bill* WPP, plc… Third largest research group with over 160 offices in 60 countries, with more than 7,200 full-time staff Research International Center Partners Lightspeed Research Millward Brown TNS Henley Centre Fusion 5 Added Value Insights into Action Icon brand navigation Diagnostic Research AGB 31% IBOPE 30% Marktest 40% KMR BMRB Ziment Healthcare BPRI B2B Management Ventures Retail pFour Financial Glendinning Mattson Jack Group

2 small stories …….before I begin

Chamua ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gimma ,[object Object],[object Object],[object Object],[object Object],[object Object]

India 2009-2014: Broadband Roadmap for Inclusive Growth Accelerating Inclusive, Equitable and Sustainable Growth of India through Ubiquitous Broadband

Study Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contents 1 Broadband Status: Where is India today? 2 India 2014: Vision for Inclusive Broadband Growth 3 Recommendations to Drive Supply of Broadband Demand Side Drivers 4 Key Recommendations 5

Broadband Status: Where is India today? Broadband – Only Scratching the Surface 1 Total entities ~236 mn, Total Population ~ 1140 mn Total Households ~ 229 mn Fixed devices~ 7.8 mn (3%) With internet ~ 4.8 mn (2%) With broadband~ 1.9 mn (1%) Total Enterprises ~ 7.4 mn With devices~ 3.0 mn (41%) With internet ~ 2.1 mn (28%) With broadband ~ 1.3 mn (18%) Source: ICUBE, ITOPS, NRS, TRAI -% has been worked out on base of Total Households/ Enterprises; -Device refers to Desktop/laptop Multiple connections ownership exists amongst enterprises ,[object Object],[object Object],[object Object],Wireless devices~ 403 mn (36%) BB capable handset ~ 51 mn (5%) Total Population ~ 1140 mn Mobile broadband~ Almost nil

Broadband Status: Where is India today? What prevents India from achieving inclusive growth 1 ,[object Object],[object Object],[object Object],[object Object],Supply side issues ,[object Object],[object Object],[object Object],[object Object],[object Object],Demand side issues

Broadband Status: Where is India today? Broadband in India – At the Cross Roads 1 Source: ICUBE, ITOPS, IMRB ,[object Object],1.3 mn 3.9 mn 8.1 mn 20 mn 13.5 mn

India 2014: Vision for Inclusive Broadband Growth : 695 mn connected Indians by 2014 Source: IMRB Research Broadband connections in 2014 30 fold increase for inclusive growth Users touched by 2014 2 Entities Broadband Connections Users Touched Connect: User ratio Homes 170 mn 186 mn 1:1.1 Businesses 34 mn 76 mn 1:2.4 Public Access: Educational institutes, CSCs, PHCs etc 10.5 mn 433 mn 1: 37 (students) 1:1 (teachers) 1:67 public access Total 214 mn 695 mn 1:3.25

We should also set target for speed and symmetric transfer over the next 5 years: 50% connections over 2 Mbps Volume Era Speed Era Symmetry Era % Broadband Connections by speed ,[object Object],< 256 kbps 256-512 kbps 512 kbps-1Mbps 1 -2 Mbps >2 Mbps Source: IMRB Research Year 2

Investing in FTTK Infrastructure & wireless broadband - the way towards achievement of this vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wireless :Could be the Panacea for Rural India ,[object Object],[object Object],[object Object]

Electricity Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object]

BWA Specific Recommendations Limited Spectrum The proposed allocation of spectrum per operator is less than the 30 MHz minimum recommended by the WiMAX Forum therefore we recommended that the initial spectrum to be auctioned should consist of 2 blocks of 20MHz each. More spectrum to be allocated in 700 MHz There is a need for the Indian government to urgently investigate options for allowing more spectrum to be allocated for BWA services in 700 MHz - ideal for providing wireless broadband to rural areas as the signals can travel for long distances. Also it has lesser disturbance due to atmosphere or any physical structure Cost of providing BWA ,[object Object],[object Object],[object Object],[object Object]

4 Demand Side Drivers Facilitating Higher Quality Education to All via Broadband Education Issues Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 Demand Side Drivers Promoting Health through Broadband Health Issues Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]

4 Demand Side Drivers Enabling content for rural masses–Agriculture Agriculture Issues Recommendations ,[object Object],[object Object],[object Object],[object Object]

4 Demand Side Drivers Good Governance means e-Governance Governance ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],E- education E-health E-governance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MSME Key sectors to invest to Fuel Broadband Demand

Digital Divide to Digital Dividend ,[object Object],[object Object]

Thank You Deepak Halan [email_address] Group Business Director eTech Group - Telecom & e-governance Practice IMRB International 8, Balaji Estate, Guru Ravidass Marg, Kalkaji, New Delhi – 110019 +91 11 42697800 (O) http://www.imrbint.com

RURAL BROADBAND – from Digital Divide to Digital Dividend

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RURAL BROADBAND – from Digital Divide to Digital Dividend