Business models of E-commerce companies and comparison among Amazon.in, Flipkart.com & Ebay.in

1. Presented by-
Umang Maheshwari

2. • Started in 1994 as a bookstore
• Hybrid business model
• Core business model is based on its online store
• Launched its physical stores
• Company's large network of warehouses
• Retailers to sell products to buyers
• Retain a portion of the sales price as commission
• Subscription-based business model through its Amazon prime
service
• Cloud infrastructure called AWS
• Selling its e-reader, the kindle, and the e-book
• Advertising Business
• Amazon business model mix looks like many companies in one
• United States represented the primary source of income for
Amazon

4. • Company: Flipkart.com (a subsidiary of
Walmart)
• Founder: Sachin Bansal, Binny Bansal
• Year founded: 2007
• Headquarter: Bangalore, India

5. • Flipkart Official Website products
• Seller Program
• Commissions from retailers
• Affiliation Programs (promotional content)
• Flipkart Plus
• Tie up with payment companies or banks
• Flipkart logistics – EKart
• Advertising on Website

6. • Founded in the living room of Pierre Omidyar
in 1995, eBay was the pioneer of marketplaces
for consumer-to-consumer and business-to-
consumer vending.
• Provided EBay online marketplace – Auction
• Generate revenue through transaction fees
and marketing services.

8. BASIS AMAZON.IN FLIPKART.IN EBAY.IN
SERVICES •Retail
•Seller services
•Amazon Prime
•Streaming services
•AWS -Cloud
storage
•Retail
•Seller services
•Flipkart plus
•Retail
•Seller services
•EBay Online
market place-
Auction
FEES
•Shipping
•Payment Gateway
•Subscription
•Free on Above
Rs.500
•No
•Rs.999 per year
•Free on Above
Rs.500
•No
•No
•Depending on
seller and product
•Yes
•No
RETURN POLICY Yes Yes Yes
COMMISSION 5-15% 4-20% 1-7%

9. • April 2017 – Flipkart bought ebay.in
• May 2018 – Walmart has acquired Flipkart
with 77% stake