2. ПРОГРАМА “КРЕАТИВНА
ЄВРОПА”
Запланована на 7 років (2014-
2020)
Охоплює 39 країн (включно з
Україною)
Спрямована на підтримку
секторів:
-Культурного
-Креативного
-Аудіовізуального
БЮДЖЕТ – 1,46 млрд. євро
2014-2020
7. ПРОЕКТИ У ГАЛУЗІ
СПІВРОБІТНИЦТВА
Категорія 1 –
Маломасштабні проекти
у галузі співробітництва
•Трівалість проекту – 48
міс.
•Опис – міжнаціональна
співпраця
•Необхідна кількість
партнерів – 3 партнери з
3 країн
•Обсяг фінансування –
60 % від бюджету до
200 000 євро
2014-2020
8. Категорія 2 –
Великомасштабні
проекти у галузі
співробітництва
•Трівалість проекту – 48
міс.
•Опис – міжнаціональна
співпраця
•Необхідна кількість
партнерів – 6 партнери з
6 країн
•Обсяг фінансування –
50 % від бюджету до
2 000 000 євро
2014-2020
9. ХУДОЖНІ
ПЕРЕКЛАДИ
Категорія 1 – Дворічні
проекти
•Трівалість проекту – 2
роки
•Опис : переклад 3-10 худ.
творів з 1 європ. мови на
інші
•Необхідна кількість
партнерів – 1
видавництво або група
видавців
•Обсяг фінансування - 60 %
від бюджету до 100 000 Є
2014-2020
10. ХУДОЖНІ
ПЕРЕКЛАДИ
Категорія 2 – Рамкові
партнерські угоди
•Трівалість проекту – 4
роки
•Опис : переклад 5-10 худ.
творів з 1 європ. мови на
інші щорічно
•Необхідна кількість
партнерів – 1
видавництво або група
видавців
•Обсяг фінансування - 50 %
від бюджету до 100 000 Є
2014-2020
11. ЄВРОПЕЙСЬКІ
МЕРЕЖІ
•Трівалість проекту – 4
роки
•Опис : структурні групи
організацій (мережі), які
представляють культурний
і креативний сектори. 15
організацій-членів – 10
країн
•Обсяг фінансування - 80 %
від бюджету до 250 000 Є
на рік
2014-2020
12. ЄВРОПЕЙСЬКІ
ПЛАТФОРМИ
•Трівалість проекту – 4
роки
•Опис : Організації
сформують юридично
оформлений
координаційний механізм і
створять платформу (10
організацій-членів - 10
різних країн
• Обсяг фінансування - 80
% від бюджету до 500 000
Є на рік
2014-2020
14. • навчання - за такими
напрямками: «Менеджмент»,
«Нові технології» і «Сценарна
справа»
•формування аудиторії
проведення цільових
кампаній. «Кінограмотність»
та «Заходи з розширення
аудиторії з використанням
інноваційних та інтерактивних
стратегій і технологій»
2014-2020
15. •фестивалі - до програми
яких включено
щонайменше 100
повнометражних (або 400
короткометражних)
художніх кінофільмів, 50%
кінострічок повинні бути
іноземними з принаймні 15
країн-учасниць програми
2014-2020
16. •доступ до ринків – фінансування
заходів з організації європейських
майданчиків на провідних ярмарків і
професійних аудіовізуальних ринках
(наприклад, таких як MIP TV, MIPCOM,
Каннський кінофестиваль і кінофестивал
Берлінале); зустрічей і форумів,
присвячених питанням спільного
виробництва, конференцій, а також
створенню баз даних і онлайн-
інструментів.
2014-2020
17. •ХТО МОЖЕ ПОДАВАТИСЯ?
•організація, що має статус юридичної
особи впродовж не менше, ніж два
роки, є активною у своїй сфері
•наявність партнерів щонайменше у 3
європейських країнах-учасниках КЄ
•Знання англійської мови
•Готовність до бюрократичних процедур
2014-2020
18. •ХТО МОЖЕ ПОДАВАТИСЯ?
•Проект має стосуватись формування й
залучення нової аудиторії (наприклад,
вразливих груп населення, як-от особи з
обмеженими фізичними можливостями)
розробки нових бізнес-моделей, обміну
практичними навичками й підвищення
кваліфікації. Шанси на успіх зростають,
якщо ідея ― інноваційна, а ефект від її
утілення ― тривалий.
2014-2020
19. •ХТО МОЖЕ ПОДАВАТИСЯ?
•Реєстрація, заявка
Головний і асоційовані партнери проекту
мають зареєструватись на Порталі
учасників. Отримавши ідентифікаційний
код учасника, заповнюють заявку
(знадобляться останні версії Adobe
Reader), яку відправляють до
Виконавчого агентства з питань освіти,
аудіовізуальних засобів і культури у
Брюсселі (EACEA). Туди ж слід доставити
й роздрук заявки та інші необхідні
документи.
2014-2020
Welcome to Creative Europe
Let’s take a look at the Creative Europe programme, and what benefits and opportunities it offers to the cultural and creative sectors.
About Creative Europe
So, what is the Creative Europe programme and why is it being launched? Well, The cultural and creative sectors express Europe’s immensely rich and diverse cultural heritage, and contribute to the development of our societies. These sectors play a major role in the European economy and help generate growth and jobs.
Creative Europe is designed to protect and promote cultural and linguistic diversity in the EU, strengthen the competitiveness of these sectors, and open up new markets, opportunities and audiences for those involved.
It brings together and builds on the success of the Culture, MEDIA and MEDIA Mundus programmes, which ran from 2007-2013, and offers thousands of artists, cultural professionals and organisations the chance to secure funding for a wide range of activities, within and outside the EU.
There are three parts to the new Creative Europe programme – the Culture sub-programme, the MEDIA sub-programme and the Cross Sectoral Strand – each of these will be covered in more detail later on in the presentation.
Budget Breakdown
In terms of budget, the European Commission have shown their commitment to Creative Europe by proposing a massive €1.46 billion, which is a 9% increase on the previous programmes.
The funding is approximately distributed as shown, with 56% reserved for the MEDIA sub-programme, 31% for the Culture sub-programme and 13% for the Cross-sectoral strand
://ec.europa.eu/culture/media/creative-europe/index_en.htm
Culture sub-programme
Creative Europe’s Culture sub-programme is intended to help cultural and creative organisations to operate across borders both within Europe and internationally.
The programme provides opportunities for the exchange of artists and performers between countries, allowing them to reach out to new and larger audiences in the EU and beyond.
Another focus is on supporting cultural and creative individuals and groups to enhance their skills and abilities by engaging in international cooperation activities and building strong international networks.
To sum up, the main priorities are cross-border cultural activities, the wider circulation of European literature, and stimulating interest in, and improving access to, European cultural and creative works and cultural heritage.
Now let’s take a closer look at the main areas in the Culture sub-programme.
Transnational Cooperation
Under the Culture sub-programme, there are opportunities to lead or take part in a variety of transnational cooperation projects that involve cultural and creative organisations
These organisations must be from at least three countries taking part in the programme and the kinds of activities that are supported include:
The exchange of cultural workers, allowing them to gain the skills they need to meet the challenges of a changing environment.
Extended stays and residencies in other EU countries for artists and cultural professionals, allowing them to develop their careers internationally.
Co-productions and performances between cultural organisations from different countries, such as concert halls, theatres and orchestras, which extend the lifespan of a production and help it to reach new audiences.
Cross-border lending and borrowing of artworks, bringing them to citizens across Europe.
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Networks and Platforms
Other areas that the Culture sub-programme offers funding for are networks and platforms.
•Networks enable cultural players to cooperate internationally and to internationalise their careers and activities
•Networks focus on supporting actions providing cultural players with skills, competences and know-how that contribute to strengthening the cultural and creative sectors, including encouraging adaptation to digital technologies, testing of new business and management models and testing new approaches to audience development
•Platforms seeking to foster the development of emerging talent and to stimulate the transnational mobility of cultural and creative players and circulation and diffusion of works
•Under the Culture sub-programme, funding is available to platforms fostering the mobility and the visibility of European creators and artists, stimulating a genuine Europe-wide programming of cultural and artistic activities and contributing to greater audience development
Training & Development Support
Funding through the MEDIA sub-programme helps to provide audiovisual professionals with the necessary skills to adapt to new market developments, through activities such as training, knowledge sharing and networking.
Support is offered for the development phase of a range of audiovisual activities, with the aim of encouraging companies to develop works with high creative and artistic values so that they enhance their appeal among international audiences.
Works specifically intended for television can also receive support providing that several different countries participating in the MEDIA sub-programme participate.
Audience Development & Festivals
Audience development for the film industry is an important priority for Creative Europe.
Support for European film festivals makes it possible to further promote and showcase the diversity of European films, and contributes to audience development.
Various activities to engage with audiences are also supported, such as film literacy events for children and young people, or screenings outside the usual festival venues and periods.
So that as many people as possible have access to a wide range of European audiovisual content, support is available for cross-border cooperation between film literacy initiatives or other organisations that reach out to children and young people, along with promotional events.
Looking beyond European borders, the aim of international cooperation projects is to strengthen cooperation between film industries around the world and to find a wider global audience for films.
Cross Sector Support
While the Culture and MEDIA sub-programmes operate in their own sectors and have their own aims, Cross Sector Support is dedicated to all sectors covered by the Creative Europe programme and helps small cultural and creative firms access finance.
From 2016, a €121 million financial guarantee instrument will be available to provide loans to operators from the cultural and creative sectors.
There will also be support for transnational policy cooperation, and for pilot projects
Prizes
As well as offering a variety of schemes and funding, Creative Europe has a number of prestigious prizes up for grabs.
Celebrating the diversity, richness and creativity of Europe’s contemporary literature, the EU Prize for Literature is awarded each year to Europe’s top authors. As well as recognising these talented writers, it's a great way to promote publishing, translation, book sales and reading throughout participating countries.
The European Border Breakers Awards are all about helping emerging artists reach new audiences and gain recognition beyond their home country. The prize can greatly help them boost sales and start a genuinely international career.
It’s important to preserve our culture, and the EU Prize for Cultural Heritage celebrates efforts to do just that. Awards are given to projects in categories such as conservation, research, education and training. They highlight Europe’s greatest achievements in protecting our heritage.
Awarded every two years, the EU Prize for Contemporary Architecture recognises excellence in European architecture in the creative and cultural fields. The winners are chosen for the innovative ways they’ve incorporated new ideas and technologies in their architectural work.
Each year the EU MEDIA Prize is presented to a film project with the best box-office potential. Submitted for development funding under the MEDIA sub-programme, these projects can be anything from fiction to an animated film or documentary.
Prizes
As well as offering a variety of schemes and funding, Creative Europe has a number of prestigious prizes up for grabs.
Celebrating the diversity, richness and creativity of Europe’s contemporary literature, the EU Prize for Literature is awarded each year to Europe’s top authors. As well as recognising these talented writers, it's a great way to promote publishing, translation, book sales and reading throughout participating countries.
The European Border Breakers Awards are all about helping emerging artists reach new audiences and gain recognition beyond their home country. The prize can greatly help them boost sales and start a genuinely international career.
It’s important to preserve our culture, and the EU Prize for Cultural Heritage celebrates efforts to do just that. Awards are given to projects in categories such as conservation, research, education and training. They highlight Europe’s greatest achievements in protecting our heritage.
Awarded every two years, the EU Prize for Contemporary Architecture recognises excellence in European architecture in the creative and cultural fields. The winners are chosen for the innovative ways they’ve incorporated new ideas and technologies in their architectural work.
Each year the EU MEDIA Prize is presented to a film project with the best box-office potential. Submitted for development funding under the MEDIA sub-programme, these projects can be anything from fiction to an animated film or documentary.
Prizes
As well as offering a variety of schemes and funding, Creative Europe has a number of prestigious prizes up for grabs.
Celebrating the diversity, richness and creativity of Europe’s contemporary literature, the EU Prize for Literature is awarded each year to Europe’s top authors. As well as recognising these talented writers, it's a great way to promote publishing, translation, book sales and reading throughout participating countries.
The European Border Breakers Awards are all about helping emerging artists reach new audiences and gain recognition beyond their home country. The prize can greatly help them boost sales and start a genuinely international career.
It’s important to preserve our culture, and the EU Prize for Cultural Heritage celebrates efforts to do just that. Awards are given to projects in categories such as conservation, research, education and training. They highlight Europe’s greatest achievements in protecting our heritage.
Awarded every two years, the EU Prize for Contemporary Architecture recognises excellence in European architecture in the creative and cultural fields. The winners are chosen for the innovative ways they’ve incorporated new ideas and technologies in their architectural work.
Each year the EU MEDIA Prize is presented to a film project with the best box-office potential. Submitted for development funding under the MEDIA sub-programme, these projects can be anything from fiction to an animated film or documentary.
Prizes
As well as offering a variety of schemes and funding, Creative Europe has a number of prestigious prizes up for grabs.
Celebrating the diversity, richness and creativity of Europe’s contemporary literature, the EU Prize for Literature is awarded each year to Europe’s top authors. As well as recognising these talented writers, it's a great way to promote publishing, translation, book sales and reading throughout participating countries.
The European Border Breakers Awards are all about helping emerging artists reach new audiences and gain recognition beyond their home country. The prize can greatly help them boost sales and start a genuinely international career.
It’s important to preserve our culture, and the EU Prize for Cultural Heritage celebrates efforts to do just that. Awards are given to projects in categories such as conservation, research, education and training. They highlight Europe’s greatest achievements in protecting our heritage.
Awarded every two years, the EU Prize for Contemporary Architecture recognises excellence in European architecture in the creative and cultural fields. The winners are chosen for the innovative ways they’ve incorporated new ideas and technologies in their architectural work.
Each year the EU MEDIA Prize is presented to a film project with the best box-office potential. Submitted for development funding under the MEDIA sub-programme, these projects can be anything from fiction to an animated film or documentary.
About Creative Europe
So, what is the Creative Europe programme and why is it being launched? Well, The cultural and creative sectors express Europe’s immensely rich and diverse cultural heritage, and contribute to the development of our societies. These sectors play a major role in the European economy and help generate growth and jobs.
Creative Europe is designed to protect and promote cultural and linguistic diversity in the EU, strengthen the competitiveness of these sectors, and open up new markets, opportunities and audiences for those involved.
It brings together and builds on the success of the Culture, MEDIA and MEDIA Mundus programmes, which ran from 2007-2013, and offers thousands of artists, cultural professionals and organisations the chance to secure funding for a wide range of activities, within and outside the EU.
There are three parts to the new Creative Europe programme – the Culture sub-programme, the MEDIA sub-programme and the Cross Sectoral Strand – each of these will be covered in more detail later on in the presentation.
Information
To find out more about the Creative Europe programme, visit the websites shown on the slide.