Organizational behavior- Startup Idea

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Go Footloose- is a trek startup inform people about the weekends and planning the unplanned trip Providing them with marked calendars showing all the long weekends in the year Making Instant trip when they have no idea how to utilize their weekend/ holiday and provide a memorable experience

Business

Organizational Behavior
By- Ujjwal Gurdaswani

Objective
Plan the unplanned trips
• To inform people about the weekends and planning the unplanned trip
• Providing them with marked calendars showing all the long weekends in the
year
• Making Instant trip when they have no idea how to utilize their weekend/
holiday and provide a memorable experience

Unique Selling Proposition
• Instant Trips with proper accommodation & sanitation facilities
• Safety measures
• Membership card ( Free trek on birthday month )
• Earn and refer ( Customer Relationship Management)
• Trek album
• Yearly calendar informing about all the long weekends

Organizational Structure
Free working Environment
Bean Bags/ Employees has their nick name
Opening ceremony to new heir employees

Organizational Structure ( Matrix structure)

• Adventurous youth, Footloose.
Someone who’s an outdoor person, and loves to travel?
 People who are looking for adventure and can sleep in a
tent, rough it out in the wild, and help their team
mates whenever they need support?

HQ Location
• Mumbai Suburbs (Dadar)
• Good Connectivity
Area of operation
• Western Ghats
1. Sahyadri Mountains

Recruitment & Training
• Recruitment- Internal as well as External
• Promotion
• Training – On the job
• Job Rotation

Motivational Techniques ( ERG Theory )
• Stability of tenure of personnel (Employee of the month/ Employee
Recognition Program)
• No Wi-Fi zone (Talk about yourself session)
• Game nights/ Bean Bag/ Nick names
• Promotion & Perquisites
• Job Enrichment

Stress management
• Clear defined Roles & Responsibilities
• Maintain Hygiene Factors at Work Place
• Appreciation of Work
• Follow the Principle of Unity of command ,Scalar Chain & Equity

Social Media Strategy to retain customers
• Share your Trekking adventure
having a contest on Facebook, Instagram with #Footloose
#plantheunplanedtrips
• Blog about/describe your experience, journey
• 10 top winner get Decathlon merchandise
• Embedding with customers with a email
• Encourage customer to post positive review

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Organizational behavior- Startup Idea

1. Organizational Behavior By- Ujjwal Gurdaswani

3. Objective Plan the unplanned trips • To inform people about the weekends and planning the unplanned trip • Providing them with marked calendars showing all the long weekends in the year • Making Instant trip when they have no idea how to utilize their weekend/ holiday and provide a memorable experience

5. Unique Selling Proposition • Instant Trips with proper accommodation & sanitation facilities • Safety measures • Membership card ( Free trek on birthday month ) • Earn and refer ( Customer Relationship Management) • Trek album • Yearly calendar informing about all the long weekends

6. Organizational Structure Free working Environment Bean Bags/ Employees has their nick name Opening ceremony to new heir employees

7. Organizational Structure ( Matrix structure)

8. • Adventurous youth, Footloose. Someone who’s an outdoor person, and loves to travel?  People who are looking for adventure and can sleep in a tent, rough it out in the wild, and help their team mates whenever they need support?

9. HQ Location • Mumbai Suburbs (Dadar) • Good Connectivity Area of operation • Western Ghats 1. Sahyadri Mountains

10. Recruitment & Training • Recruitment- Internal as well as External • Promotion • Training – On the job • Job Rotation

11. Motivational Techniques ( ERG Theory ) • Stability of tenure of personnel (Employee of the month/ Employee Recognition Program) • No Wi-Fi zone (Talk about yourself session) • Game nights/ Bean Bag/ Nick names • Promotion & Perquisites • Job Enrichment

12. Stress management • Clear defined Roles & Responsibilities • Maintain Hygiene Factors at Work Place • Appreciation of Work • Follow the Principle of Unity of command ,Scalar Chain & Equity

13. Marketing Strategy • Tie up with sports brand like Decathlon, Wild craft etc. • Promote on Social media like create a page on facebook and Instagram • Use of payment gateway / mobile wallets • Develop a YouTube channel / Bloggers • Free content on website • Enhancing activity description on website • Embedding with customers with a email • Encourage customer to post positive review

14. Social Media Strategy to retain customers • Share your Trekking adventure having a contest on Facebook, Instagram with #Footloose #plantheunplanedtrips • Blog about/describe your experience, journey • 10 top winner get Decathlon merchandise • Embedding with customers with a email • Encourage customer to post positive review

Organizational behavior- Startup Idea

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