3. Look and learn.
1. Join our cooking class.
An advertisement
consists of the following
elements.
1. Headline: Tells the
readers about the
product of service.
2. Sub-headline: Put
under the headline.
Gives more detailed
information.
4. Look and learn.
1. Join our cooking class.
An advertisement
consists of the following
elements.
3. Body copy:
Persuades readers
to buy the product or
service.
4. Visual: Attractive
pictures
5. Company details
5. Look and learn.
YOUR SHOES
YOUR STYLE
The Nice Sweet Classic is stylish and sporty, yet
comfortable footwear. These high quality sneakers
offer a wide selection of colors for your casual look.
Get a pair and have a stunning look.
BE IN STYLE!
www.nice.com
Headline Your Shoes Your
Style
Sub-headline Not available
Body copy The Nice Sweet Classic is
stylish and sporty, yet
comfortable footwear.
These high quality
sneakers offer a wide
selection of colors for your
casual look. Get a pair
and have a stunning look.
Visual A picture of a pair
of shoes
Company
details
Company tagline: Be in
style!
Logo: Nice logo
Website: www.nice.com
6. Think about it.
Listen to the monolog and check your
answer.
Tick the possible answers.
In advertisements, there is a lot of information
we may find, such as:
headline,
sub-headline,
body copy,
visual,
logo,
name of a company,
address
price,
the person making the advertisements.
7. Summary
Advertisement is used to persuade people
to buy a product or use a service that is
shown in a picture, a set of
words/sentences, or a short film. Also, it is
used to give information about an
available job or an upcoming event.
