Having conversations that matter

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Having conversations that matter

  1. 1. Welcome! Fraser Valley Social Media Meetup @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  2. 2. Having Conversations that Matter @TyrellMara Tekara Organizational Effectiveness @TekaraInc facebook.com/TekaraInc #FVSM @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  3. 3. @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  4. 4. Who are YOU? Who you are What It doesn’t matter becomes your How what you do, it’s why you screen or filter This is WHY do it problem with - True friends don’t care Traditional Networking as much about what you do for work as they do about Before you Qualified Self Discovery leverage Social Media, you Community based must understand the WHY of on Personal or who you are and why you do Business Brand what you do! Great Conversastions Building Perspective Opinion Networks and Communities Confidence WHY? How do you feel and act? Great Personality Conversastions Values Learning Personal Brand We live this Personal every day Raw Brand How To = Passionate Awareness Authentic Real Consciously We build and this our whole Unconsciously lives Return on Network Investment Referral Real Engine Relationships Personal ROI Brand Ambassadors Business ROI New New Business Business @TekaraInc Relationships Community facebook.com/TekaraIncFriday, January 20, 2012
  5. 5. Where are We Going? Who am I? The Foundation: Building Online Business Case Your Brand Communities @TekaraInc @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  6. 6. Social Media ...? @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  7. 7. Why? @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  8. 8. How Great Leaders Inspire Action A TED talk by Simon Sinek What How WHY @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  9. 9. #YouMatter Social Media = A Unique Voice @TekaraInc Image Source: Polyvore, Mrsdkrebs facebook.com/TekaraIncFriday, January 20, 2012
  10. 10. Social Media has created a level playing field where eachindividual and business has the opportunity to express their Unique Voice @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  11. 11. What is your brand’s “WHY”? What is your Unique Voice? @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  12. 12. Building Online Communities Intentional Conversations and Relationships = Opportunity @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  13. 13. Building your Community Follow the Follower @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  14. 14. Building your Community Ask Questions @TekaraInc Facebook Source: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/ facebook.com/TekaraIncFriday, January 20, 2012
  15. 15. Building your Community Listen to the Conversation! @TekaraInc Image Source: http://markledden.wordpress.com/2010/08/16/why-i-love-hootsuite/ facebook.com/TekaraIncFriday, January 20, 2012
  16. 16. Building your Community Listen to the Conversation! @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  17. 17. Building your Community How do you define Community? What type of conversations are taking place? What type of relationships are being built? @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  18. 18. A Social Media Business Case Tekara Organizational Effectiveness @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  19. 19. Tekara’s Social Media Strategy Leveraging Assets = Thought Leadership Blog Social Media Training = Dual Branding Model @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  20. 20. Social Media Metrics and Measurements Twitter July 1st Jan 1st Followers 140 1,000 RT’s 20 310 Mentions 85 1200 3000 1200 2250 1500 310 1000 750 20 0 85 140 @TekaraInc facebook.com/TekaraInc July JanuaryFriday, January 20, 2012
  21. 21. Social Media Metrics and Measurements Facebook July 1st Jan 1st Fans 8 130 Engagement 0 ... :( 10% 200 150 10 130 100 50 @TekaraInc 0 08 facebook.com/TekaraInc July JanuaryFriday, January 20, 2012
  22. 22. Social Media Metrics and Measurements Website July 1st Jan 1st Unique Visitors 230 480 Pageviews 1458 2068 Notes: - Blog is most viewed site on page - Top 5 Referrers of Traffic to Webpage are Social Networking sites - Increase in Organic Search Traffic 3000 2068 2250 1500 1458 750 480 0 230 @TekaraInc facebook.com/TekaraInc July JanuaryFriday, January 20, 2012
  23. 23. My Life at a Coffee Shop @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  24. 24. Your Challenge! Take ONE meaningful online relationship you have created offline! Share with everyone through the #FVSM hashtag the “WHY” of your personal or business brand! @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  25. 25. When can we have coffee? @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012
  26. 26. Thank you! Fraser Valley Social Media Meetup Tyrell Mara www.tyrellmara.com @TyrellMara Tekara Organizational Effectiveness www.tekara.com @TekaraInc @TekaraInc facebook.com/TekaraIncFriday, January 20, 2012

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