Seeing the Forest Above the Trees:     5 Guiding Principles for Strategic Decision Making and Effective             Implem...
Setting the Stage            1) Who’s in the Room?             2) Tyrell and Tekara              3) Sandbox Rules#Impact99...
#Impact99   www.tyrellmara.com
In the Technology “Trees”#Impact99   http://mediafunnel.com/twitter-uses/twitter-hashtags-business/      www.tyrellmara.com
In the Technology “Trees”   Facebook         Twitter                  Google +                     LinkedIn               ...
In the Technology “Trees”              Social Media                                                                       ...
#1 Start with WHY                                Click to Watch Simon Sinek’s TED Talk!#Impact99                          ...
#1 Start with WHY                                                                   Click to Watch Simon Sinek’s TED Talk!...
Challenge:            Consider the social business goals of your organizations...    What are some key questions that woul...
#2 Go Slow to Go Fast            Understanding what really matters#Impact99                                       www.tyre...
#2 Go Slow to Go Fast                         Understanding what really matters               Engage end users in the deci...
Challenge:      What does engaging the end user look like in your workplace?                 How can you do this in a safe...
#3 Find the Common Language#Impact99   http://www.johnytech.com/tag/communication-tools/   www.tyrellmara.com
#3 Find the Common Language                      Any type of technology implementation will create a spectrum of adoption....
Example            Introducing Social Business at Tekara#Impact99                                           www.tyrellmara...
Example                       Introducing Social Business at Tekara            Facebook             Twitter            Lin...
Example                       Introducing Social Business at Tekara            Facebook             Twitter            Lin...
Challenge:                 Considering your Technology Strategy...      What are the common ways that all users can engage...
#4 Empower Leaders and Early Adopters                Influencing and driving adoption horizontally#Impact99                ...
Challenge:                   Who are your social technology superstars?                      Who are your organizational l...
#5 Take the Time to Reflect#Impact99                                www.tyrellmara.com
#5 Take the Time to Reflect               Develop Feedback Loops                       Listen                      Improve#...
Challenge:                 What types of feedback are most important?            How will you capture feedback throughout ...
Some new tools to Explore!              Social Media                                                                      ...
Seeing the Forest above the Trees                                          at #Impact99!#Impact99   http://www.cits.net/ch...
Questions, Comments, Feedback                Tyrell Mara         Tekara Organizational Effectiveness                 778-3...
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Impact 99 Vancouver Strategic Decision Making in Social Business

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Seeing the forest above the trees: 5 Guiding Principles empowering leaders to make strategic decisions and effectively implement in the world of social business!

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  • Impact 99 Vancouver Strategic Decision Making in Social Business

    1. 1. Seeing the Forest Above the Trees: 5 Guiding Principles for Strategic Decision Making and Effective Implementation in the World of Social Business! #Impact99 Tyrell Mara Tekara Organizational Effectiveness tyrellmara@tekara.com www.tekara.com @TyrellMara Twitter: @TekaraInc 778-387-3068 www.facebook.com/TekaraInc#Impact99 www.tyrellmara.com
    2. 2. Setting the Stage 1) Who’s in the Room? 2) Tyrell and Tekara 3) Sandbox Rules#Impact99 www.tyrellmara.com
    3. 3. #Impact99 www.tyrellmara.com
    4. 4. In the Technology “Trees”#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
    5. 5. In the Technology “Trees” Facebook Twitter Google + LinkedIn Yammer Blog MailChimp Basecamp Ning Twitter chats Solvable Quora Mass Collaboration Axonify WebEx Survey Monkey#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
    6. 6. In the Technology “Trees” Social Media Internal Communications Facebook Twitter Google + LinkedIn Yammer Blog MailChimp Basecamp Online Collaboration Learning and Development Ning Twitter chats Solvable Quora Mass Collaboration Axonify WebEx Survey Monkey#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
    7. 7. #1 Start with WHY Click to Watch Simon Sinek’s TED Talk!#Impact99 www.tyrellmara.com
    8. 8. #1 Start with WHY Click to Watch Simon Sinek’s TED Talk! Take the time to ask the right questions • What is the purpose of the initiative? • Who are your key stakeholders, who will sponsor this initiative? • Whose current behaviours will be affected, changed, or influenced? • How will you measure and evaluate progress? Address the “What’s in it for me?”#Impact99 www.tyrellmara.com
    9. 9. Challenge: Consider the social business goals of your organizations... What are some key questions that would inform and drive these goals towards actionable strategy?#Impact99 www.tyrellmara.com
    10. 10. #2 Go Slow to Go Fast Understanding what really matters#Impact99 www.tyrellmara.com
    11. 11. #2 Go Slow to Go Fast Understanding what really matters Engage end users in the decision making process • Informal conversations • Survey’s • Best practices research • Focus Groups This will give you a true sense of what the end user finds valuable in the strategy and tools, it will also increase intrinsic motivation, employee engagement, buy-in, and reduce resistance.#Impact99 www.tyrellmara.com
    12. 12. Challenge: What does engaging the end user look like in your workplace? How can you do this in a safe environment? How will you integrate this feedback into your strategy?#Impact99 www.tyrellmara.com
    13. 13. #3 Find the Common Language#Impact99 http://www.johnytech.com/tag/communication-tools/ www.tyrellmara.com
    14. 14. #3 Find the Common Language Any type of technology implementation will create a spectrum of adoption... What will be the common theme or purpose for users to engage? Examples: Innovation, communication, collaboration, leadership, social connection, knowledge sharing#Impact99 http://www.johnytech.com/tag/communication-tools/ www.tyrellmara.com
    15. 15. Example Introducing Social Business at Tekara#Impact99 www.tyrellmara.com
    16. 16. Example Introducing Social Business at Tekara Facebook Twitter LinkedIn#Impact99 www.tyrellmara.com
    17. 17. Example Introducing Social Business at Tekara Facebook Twitter LinkedIn Thought Leadership Blog#Impact99 www.tyrellmara.com
    18. 18. Challenge: Considering your Technology Strategy... What are the common ways that all users can engage with the tool? Tip: Listen for this when you are “Going Slow to Go Fast”#Impact99 www.tyrellmara.com
    19. 19. #4 Empower Leaders and Early Adopters Influencing and driving adoption horizontally#Impact99 www.tyrellmara.com
    20. 20. Challenge: Who are your social technology superstars? Who are your organizational leaders? How will you work with them to drive horizontal adoption?#Impact99 www.tyrellmara.com
    21. 21. #5 Take the Time to Reflect#Impact99 www.tyrellmara.com
    22. 22. #5 Take the Time to Reflect Develop Feedback Loops Listen Improve#Impact99 www.tyrellmara.com
    23. 23. Challenge: What types of feedback are most important? How will you capture feedback throughout the initiative? How will you bring these learnings full circle to improvements?#Impact99 www.tyrellmara.com
    24. 24. Some new tools to Explore! Social Media Internal Communications Facebook Twitter Google + LinkedIn Yammer Blog MailChimp Basecamp Online Collaboration Learning and Development Ning Twitter chats Solvable Quora Mass Collaboration Axonify WebEx Survey Monkey#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
    25. 25. Seeing the Forest above the Trees at #Impact99!#Impact99 http://www.cits.net/china-guide/discover-china/sacred-trek-on-mountain.html www.tyrellmara.com
    26. 26. Questions, Comments, Feedback Tyrell Mara Tekara Organizational Effectiveness 778-387-3068 www.tekara.com tyrellmara@tekara.com Twitter: @TekaraInc @TyrellMara www.facebook.com/TekaraInc#Impact99 www.tyrellmara.com

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