Dun & Bradstreet is the most common, and is used by most vendors to extend lines of credit. Landlords use them to approve office leases as well. Experian is used by many credit card companies and non-traditional business lenders .

1. Experian Business DECODED

2. Ty Crandall
Director of Business Services
(877) 600-2487
ty@creditsuite.com

3. Business Credit
• Business Credit is credit that is obtained in a
Business Name
• With business credit the Business builds its
own credit profile and credit score
• With an established credit profile and score,
the business will then qualify for credit

4. Business Credit Benefits
• A credit profile can be built for a business that
is completely separate from the business
owner’s personal credit profile
• This gives business owners DOUBLE the
borrowing power as they have both Personal
and Business credit profiles built

5. Business Credit Benefits
• Business credit scores are based only on
whether the business pays its bills on time
• A business owner can obtain credit much
faster using their business credit profile versus
their personal credit profile.

6. Business Credit Benefits
• Approval limits are much higher on business
accounts versus personal accounts
• Per SBA, credit limits on business cards are
usually 10-100 times higher than consumer
credit

7. Business Credit Benefits
• When done correctly Business Credit can be
built without a personal credit check
• Business credit can quickly be obtained
regardless of personal credit quality

8. Business Credit Benefits
• Most business credit can be obtained without
the owner taking on personal liability, or a
personal guarantee
• This means in case of default, the business
owner’s personal assets can’t be pursued

9. Business Credit Benefits
• When a business owner applies for financing,
their business credit IS reviewed
• Not having business credit established will get
an owner DECLINED for financing
• There are no regulations that require the
lenders notify the business owner for their
reason for denial, so most never know

10. Business Credit Reporting Agencies
• There are three major companies that collect
business information and publish it
• These are Dun & Bradstreet, Experian, and
Business Equifax
• D&B is by far the largest, but the other two
are catching up quickly

11. Business Credit Reporting Agencies
• Dun & Bradstreet is the most common, and is
used by most vendors to extend lines of credit
• Landlords use them to
approve office leases as well
• Experian is used by many
credit card companies and
non-traditional business
lenders

12. Experian’s History
• Roots track back to 1803
• A group of London merchants began swapping
information on bad debtors
• Official associations began to spring up across
the UK to protect merchants offering credit
• One of the largest, the Manchester Guardian
Society, formed in 1826 and
would become an integral part
of Experian

13. Experian’s History
• In the US, during the 1850s, the first
credit agencies emerged “with the
aim of transforming a broad variety of
information into a product that could
be sold for profit”
• One the earliest US credit agencies, Merchants’
Credit Association, was founded in 1897 by a man
called Jim Chilton
• Nearly a century later, this would become another
foundational part of Experian.

14. Experian’s History
• TRW was originally founded in 1901 as the
Cleveland Cap Screw Company
• They started producing screws and bolts and
grew to produce many parts for the aviation
and automobile industry
• They entered and leaped ahead in credit
reporting in 1968 acquiring Credit Data

15. Experian’s History
• In the UK, Experian developed during the
1970’s through Great Universal Stores (GUS),
an established retail conglomerate with
millions of customers paying for goods on
credit
• They combined the mail order data from
various GUS businesses and created a central
database in Nottingham (judgments were later
added)

16. Experian’s History
• In 1996 TRW changes their name to Experian
• November 14, 1996 GUS buys CCN Group and
combines them with Experian
• Two businesses, each leading the field in their
countries were brought together
• The merger established a global leader in the
market for credit reference and credit risk
management services

17. Experian’s History
• On 10 October 2006 Experian was successfully
demerged from GUS
• The following day, shares were traded for the
first time on the London Stock Exchange

18. Experian’s Massive Expansion
• Extending geographic reach in Latin America, Asia Pacific
and Eastern Europe
• Business expanded through a combination of organic
development and strategic acquisitions
– ConsumerInfo.com, in 2002, consumer service
business
– Scorex in 2003, decision analytics
– CheetahMail in 2004, email marketing
– 2005, PriceGrabber, 485 million dollars
– 2005, FootFall, an information provider
for the real estate and retail property
industries

19. Experian’s Massive Expansion
• 2005, LowerMyBills.com, $330 million
• 2006 Northern Credit Bureaus, located in
Québec, Canada
• 2007, Hitwise, and Tallyan
• 2007, Serasa, world’s 4th largest credit bureau
• 2011, Computec, leading credit bureau in
Columbia

20. Experian’s Massive Expansion
• In 2010 Experian became the first CICRA
licensed credit bureau to go live in India,
where it continues to supply reports to the
Reserve Bank of India’s (RBI) guidelines
• They also purchased Medical Present Value,
Virid Interatividade Digital Ltda, and Garlik Ltd,
expanding their data and marketing reach.

21. Experian- Today
• Today Experian is a leading global information
services company
• Employ over 17,000 people
• Experian now supports clients in almost every
major industry, from telecommunications and
healthcare to government and automotive

22. Experian- Today
• Experian operates 19
consumer credit bureaus
• Maintains information on
close to 800 million
consumers
• Experian operates 13 business credit bureaus
• Maintain information on about 99 million
businesses (27 million in US)
–Second largest reporting agency in the
business credit world

23. Experian Business
• Experian focuses on providing quality data and
analytics to businesses to help them better assess
risk
• They possess a massive consumer and
commercial database that they manage to help
businesses obtain the best and most up-to-date
information
• They then extract significant extra value with this
data by applying their own proprietary
analytics and software

24. Experian
• Use both consumer and business credit
information to gauge risk
• “By combining personal and commercial credit
information in one report, Experian provides a
complete picture of the creditworthiness of
small businesses”
• Experian plc is listed on the London Stock
Exchange (EXPN) and in a constituent of the
FTSE 100 Index

25. 2013 Annual Report
Info- Revenue by Region
• 4.7 billion in revenue in 2013
• North America 48%
• Latin America 21%
• UK and Ireland 19%
• Asia Pacific 12%

26. Experian
• Experian’s headquarters are in Dublin, Ireland
• Experian’s business records are spread over 80
countries that Experian services
• Experian’s reach is across four main
geographic regions, including North America,
Latin America, UK and Ireland, and EMEA/
Asia Pacific

27. Experian Locations
• Experian Canada-
Toronto
• Costa Mesa CA
• Mexico
• Costa Rica
• Columbia
• Peru
• Brazil
• Chile
• Argentina
• Norway
• Denmark
• Estonia
• Poland

28. Experian Locations
• Germany
• Netherlands
• London
• Ireland
• France
• Spain
• Monaco
• Greece Italy
• Morocco
• Russia Australia
• Turkey
• Bulgaria

29. Experian Locations
• UAE
• India
• Thailand
• Malaysia
• Singapore
• Honk Kong
• Taiwan
• China
• South Korea
• Japan
• South Africa
• New Zealand

30. Other Experian Services
• Decision Analytics
–Application processing
–Customer management
–Fraud solutions
–Collections analytics
• Marketing Services
• Consumer Services
–Credit Monitoring
–ID Theft Protection

31. A typical Experian business credit report
will include…
• A company’s registration and ownership
details
• Trading addresses
• How quickly the business is paying its bills
• A credit risk score
• Court judgments
• History of financial performance

32. A typical Experian business credit report
will include…
• Business Background Information
• Company Financial Information
• Credit Score and Risk Factors
• Banking, Trade, and Collection
History
• Liens, Judgments, and Bankruptcies
• Uniform Commercial Code Filings

33. Experian Business Credit Monitoring
• Business Credit Advantage, $129 annually,
monitor business credit for 1 year, alerts of
changes
• Business Credit Score- Pro, $175 monthly,
multiple business credit report access
• Profile Plus, $49.95, single report
• Credit Score Report, $36.95 credit summary
report with score

34. Sample Business Credit
Advantage Report

44. Types of Reports to Search Other
Businesses than Your Own
• Company Research Reports
• Business Information Reports
• Corporate Profiles
• Supplier Check Reports

45. Intelliscore
• Business credit scores range from 0 to 100,
with 0 representing a high risk and 100
representing a low risk
• The 0-100 is a percentile score that reflects
the percentage of businesses that score higher
or lower than the specific business being
looked at

46. Experian’s Intelliscore
• For example, if the business has a score of 20,
this means that company scores better than
19% of other businesses
• That also means that 80% of other businesses
score higher than that business

47. Experian’s Intelliscore
• Intelliscore is already being widely used.
• Many of the largest financial institutions
worldwide use it, along with over half of the
top 25 P&C insurers and most major
telecommunications and utility firms
• Industry leaders in transportation,
manufacturing, and technology have also been
known to use Intelliscore as their primary risk
indicating model

48. Experian’s Intelliscore
• The new Intelliscore Plus has over 800
aggregates or factors that affect the credit
scores
• Scores are assessed on the more than 7.2
million businesses in Experian’s

49. Experian’s Intelliscore
Experian first takes a business and looks at data segments
such as firmographics, public records, collections, and
trade information, then places each business in one of
three different models
– The first is their Commercial Model, for
small, medium, and larger businesses
– Second is their Blended/ Owner Model,
where the commercial data is then
linked with the owner’s information
– Thirdly there is the Intelliscore Plus, or
their percentile score

50. Experian’s Intelliscore Breakdown
• Intelliscore Plus, just like FICO, has multiple
facets to the entire score makeup.
• The score is still based on the
payment history of the
business, but many other
factors tie into percentages of
the overall score.
• The Historical Behavior or payment history
accounts for 5-10% of the total score
• Current payment status, trade balances, and
percent of accounts delinquent account for
50-60% of the score makeup

51. Experian’s Intelliscore Breakdown
• The business’ credit utilization affects 10-15%
of the total score
• The company profile, age of business, industry
risk, and size of business assessed by number of
employees accounts for 5-10% of the total
score.
• And 10-15% of the total score is determined
based on the derogatory items,
collections, liens, judgments, and
bankruptcies that business has

52. Experian’s Intelliscore
• When Experian is assigning a business a credit
score they take many factors into account
• They refer to these factors as predictive data,
and use this data to better determine a
business’s lending risk

53. Intelliscore
Data is collected from
–Credit obligation information from suppliers
and lenders
–Legal filings from local, county and state courts
–Company background information from
independent sources, including state filing
offices, public records, credit card companies,
collection agencies, corporate
financial information and
marketing databases…

54. Intelliscore
… and combined with data from other sources
including:
–Actual trade payment experiences submitted
by payees
–Public record information
–Collections information
–Company background and
comparative data that places a
company’s payment performance
in context within its industry

55. Intelliscore
Scores are based on a number of factors contained in
your business credit report.
– Number of trade experiences
– Outstanding balances
– Payment habits
– Credit utilization
– Trends over time
– Public record recency, frequency and dollar
amount
– Demographics such as years on file, Standard
Industrial Classification codes and business size

56. Intelliscore
• “Calculated by a statistically derived algorithm, designed
to determine risk based on multiple factors”
• Credit: Number of trade experiences, balances
outstanding, payment habits, credit utilization and
trends over time
• Public Records: Recency, frequency and dollar amounts
associated with liens, judgments or bankruptcies
• Demographic Information: Years on file, Standard
Industrial Classification (SIC) code and business size

57. What can lower a
business credit score…
• Current collections, liens, judgments,
bankruptcies or other derogatory public records
on your business profile
• The status, recency, frequency and dollar
amounts of any applicable liens, judgments or
bankruptcies
• An increased trend in slow
payment of obligations

58. What can lower a
business credit score…
• An increase in the number of business credit
inquiries or applications that are generated by
the business or the owner
• The number of trade experiences, balances
outstanding, payment habits, credit utilization
and trends over time
• Years in business, line of business or
Standard Industrial Classification
(SIC) code, size of business and
other demographic data

59. Interesting Fact
Of the more than 500,000 suppliers extending
credit, only about 10,000 report to Experian

60. Time Data Stays on Experian
Business Files
• Trade data: 36 months
• Bankruptcies: nine years and nine months
• Judgments: six years and nine months
• Tax liens: six years and nine months
• Uniform Commercial Code filings: five years
• Collections: six years and nine months
• Bank, government and leasing data: 36 months

61. Fixing Business Credit with Experian
If you need to dispute certain details on your
business credit report, please contact Experian
Commercial Relations in writing

62. Fixing Business Credit with Experian
• You will need to provide all of the following:
– On the report, circle the specific items in question and
provide the correct information. Provide supporting
documentation when available.
– On current company letterhead, list all variations of your
company name and any “formerly known as” names that
your company has operated under for the past 10 years.
– List your company’s current and previous
addresses (physical and Post Office Box
addresses) for the past 10 years.
• Provide the signature and the phone
number of an officer of the company.

63. Fixing Business Credit with Experian
• Send this information to:
– Experian — Commercial Relations
PO Box 5001
Costa Mesa, CA 92628-5001
• Or fax this information to:
– Experian — Commercial Relations
1 714 830 2903

64. Learn More Today…
www.CreditSuite.com
Ty Crandall
877-600-2487
ty@creditsuite.com