Marquee Purpose-Built Page Designs: Before & After from AtreNet

1. Birst.com - Home
• Confusing pathways
• Products and Solutions not
emphasized
• Poor lead generation
capabilities
• Random page layout and
design
• Underwhelming imagery
BEFORE

2. Birst.com - Home
• Focused hero highlights
key messages
• Clear messaging hierarchy
• Product-centric design
featuring screenshots
• Persona-based solution
pathways
• Clean, organized design
AFTER

3. Birst.com - Product
• Confusing pathways
• Products and Solutions not
emphasized
• Poor lead generation
capabilities
• Random page layout and
design
• Underwhelming imagery
BEFORE

4. Birst.com - Product
• Focused hero highlights
key messages
• Clear messaging hierarchy
• Product-centric design
featuring screenshots
• Persona-based solution
pathways
• Clean, organized design
AFTER

5. Appthority.com - Home
• Constrained, three-column
layout
• Flat content presentation
and hierarchy
• Confusing navigation
labels, and no obvious next
steps
• Simple design projected an
underwhelming company
image
BEFORE

6. Appthority.com - Home
• Modern, scrolling
homepage
• Sophisticated, upscale
design elevates company
stature
• Much higher brand
visibility
• Key product features
highlighted
• Topical layers featuring
pathways to in-depth
information
AFTER

7. Appthority.com - Product
• Constrained, three-column
layout
• Flat content presentation
and hierarchy
• Confusing navigation
labels, and no obvious next
steps
• Simple design projected an
underwhelming company
image
BEFORE

8. Appthority.com - Product
• Bold hear messaging
• Interactive, explorable
layer presenting product
value propositions
• Interactive Explore
Features layer to guide
user deeper into relevant
product information
• Clear and compelling
service offerings with
prominent call to action
AFTER