3.
Elle is owned by the Lagardère Group of France. It is
published in the US by Hearst Magazines, in Canada
by Transcontinental Media, Brazil by Grupo Editora
Abril, in Mexico by Grupo Expansión, Argentina by
Grupo Clarín, in Singapore by Mediacorp, in Serbia
by Adria Media, in Turkey by Doğan Burda
Magazine, in Germany by Hubert Burda Media and
by Ringier in Romania and in other countries
including Spain and Portugal.
Which companies
publish it?
4.
Elle was founded in France in the year 1945. In the
1960s, it was read by with 800,000 loyal readers and a
then invented the famous slogan: "Si elle lit elle lit
Elle (If she reads, she reads Elle)". Daniel Filipacchi
and Jean-Luc Lagardère purchased Hachette
magazines in 1981, which included the then-
struggling Elle. Elle was then launched in the U.S
then other countries.
When was it first
published?
5.
France – Weekly
Worldwide - Monthly
When is it released?
6.
Elle reaches over 21 million
readers. 82% of Elle's audience
are women between the ages
of 18 and 49. 34.7 years old is
the median age. But Elle
targets young women aged
16-30, interested in the latest
beauty or fashion trends.
Who is the target
audience?
7.
Elle usually cover fashion trends,
latest celebrity life stories and
„how to look after your body‟
stories. Examples:
“Lily Allen in pursuit of
happiness”
“The jumper of the season”
“Free manicure or pedicure”
What issues/stories do
they usually cover?
