Recommended
Recommended
More Related Content
Similar to Masterlife case study_tp
Similar to Masterlife case study_tp (20)
Recently uploaded
Recently uploaded (20)
Masterlife case study_tp
- 1. UXHack – upGrad Hackathon Case: Masterlife Name: Tuhina Porel
- 2. Contents Slide # Content 3 Need assessment of Masterlife 4 Intro to problem statement, 3 suggested features for assessment completion 5-6 Brief intro to suggested features 7 Detailed Analysis of selected #feature 1 8 Wireframe for feature 1 9-11 Additional analysis 12-16 Appendix (with sources) 17-18 Competitor screenshots
- 3. According to world happiness index India ranks 140 in 2019. WHO predicts that by 2020,roughly 20 per cent of India will suffer from mental illnesses. The indicators of Gross National Happiness Index made by Bhutan gives us an insight that how health- both physical and mental & education factors to overall happiness. Being from a third world country- most Indians are not aware about the basic life skills required to thrive and not just survive. However, there’s an up rise for education that infuses critical thinking and problem-solving skills into the leaders of tomorrow and equips them to practice peace, harmony, tolerance and everyday civic manners. Masterlife is well placed to cater to this need of the urban population. Need assessment Year World Happiness Ranking World Happiness Index 2019 140 4.015 2018 133 4.19 2017 122 4.315 2016 118 4.404 2015 117 4.565 2013 111 4.772 3.6 3.8 4 4.2 4.4 4.6 4.8 5 0 20 40 60 80 100 120 140 160 2019 2018 2017 2016 2015 2013 India - World Happiness World Happiness Ranking World Happiness Index Domains Number of indicators Psychological wellbeing 4 Health 4 Time use 2 Education 4 Cultural diversity and resilience 4 Good governance 4 Community vitality 4 Ecological diversity and resilience 4 Living standards 3 Total 33
- 4. Masterlife is a platform that helps people to identify the areas of imbalance and then helps them to fix it through its self-paced and community learning programs. The 8 areas of The MasterLife that one need to have balance in are Business & Career, Contribution To Society, Finance & Wealth, Fun, Health & Fitness, Relationships, Personal Growth and Spirituality. The 3 key features I’d like to introduce to increase the assessment completion rates : I. Select theme and shorter questionnaire * II. Improve questions: • to easily decipherable • Impactful questions • Reduce redundancy III. Assessment progress bar 3 assessment features *Selected feature details in slide 7-8
- 5. Questionnaire improvement Brief outline Competitor examples • Simplicity • The questions should be easy to decipher and direct to ensure quicker response. The questions should not ask user to think a lot • Example questions that can be simplified: • I usually feel like my life is in harmony with the world around me • I make the most of all that life has to offer • Redundancy • The questions should not be overlapping – should be MECE (Mutually Exclusive and Collectively Exhaustive) • Example overlapping questions: • I believe my life is meaningful and has a purpose • I have found a satisfying purpose in life • We should have variation in options – done in the second competitor screenshot, done for Masterlife question on financial planning
- 6. Progress bar Brief outline • A progress bar or any other visual indicator like ‘percent-done progress indicator’ allows user to monitor our progress while completing the task. • Progress indicators are meaningful user- interface tool, and that they enhance the enchantment and effectiveness of any assessment or surveys taken up by users as confirmed by both practical experience and formal experiments. • Some other research says the following things: • Progress indicators increase survey satisfaction & respondent engagement • 75 percent respondents in the no-progress-bar group of an experiment preferred to have some indication of progress • Survey monkey ran experiments on progress bars and concluded that progress bars should be at the bottom and not the top of each page of survey.
- 7. Health Spirituality Relationship Personal Grow Business & Career Finances & Wealth Contribution Fun Select any 3 theme - Quick personalisation/user segmentation - Grab user attention/user-need based eval Quick ‘persona’ Qs - Smaller questionnaire - Minimal onboarding stage Embark on a journey - Continued engagement - More in-app discovery option for user Assessment optimization • Instead of 24 questions covering 8 different themes, 3 themes can be selected, based on it there should be only 3 questions per theme • Total 9 questions to be answered for initial partial assessment • Since other questions are not given to customers, it helps us to ask for other non-selected assessment later – which induces continued engagement with the app, user journey and discovery
- 8. • Based on the 3 themes selected, there should be only 3 questions per theme • This decreases the barrier of app usage and encourages quicker assessment completion • Segmentation/Themes recall available on top screen for easy navigation • Right double arrow >> also helps to move between pages • Option for user to go back and change initial themes selection and answers • Progress bar increases by 1/3rd each page Assessment prototype Themed Questionnaire Click to see themed questionnaire
- 9. Additional Analysis • Post Assessment Prototype • Engagement Levers Conversion Optimisation
- 10. Result impact Post assessment Personalised message with score How usage of Masterlife can help Level and Score recall Score visually represented to show the possible increase possible if the user regulary uses the ap – ensures continuous engagement with app Selected theme based assessment. This also shows how much can be improved/achieved using: • Free available modules • Paid subscription to reach max potential • Introductory videos • Suggested videos • Suggested modules • Suggested subscriptions *This has been already beautifully implemented Masterlife in-app as part of scrollable section To go back and re-do assessment Recall to checkout other themes, helps in app discovery by users Incentivise users for completing assessment – If user share referrral code to friends on Whatsapp • possibly by providing ‘Complete50’ coupon for partial assessment for a 5% discount on subscription • full assessment coupon is ‘Complete100’ for additional 10% i.e. total 15% discount on full subscription – Change pricing to meet this criteria
- 11. Engagement Levers • Push notifications can be used to engage users throughout their lifecycle by sending the right notification at the right time. • Customization of push notification can enhance customer conversion and retention. Sample: Email Notifications • Welcome emails are extremely crucial in the customer onboarding journey. • This email can guide new customers to the next step. Giving them an idea of what to expect will help make their first experience with Masterlife a positive one. • These emails the highest open rate of any emails at 60%. • Additionally user should be able to track progress to reach ‘max potential’ (quantifiable) – this communicates benefit of app, subscription, modules, etc. • Incremental progress should be evident – which can lead to extended/continued subscription