A management system for an online ad agency. Information Technology Final Year Project.

1. ONLINE AD-AGENCY
MANAGEMENT SYSTEM
BY TUHIN ROY

2. CONTENT
 Abstract
 Introduction
 Purpose
 Requirement Gathering and Analysis
 Methodology Used
 Tool Used
 Technology Used
 System Design
 Limitation
 Future Enhancement
 Reference

3. ABSTRACT
 The main aim of this project is to provide advertisement details like advertisement
cost in various channels. Depending upon the budget the various channels can allot
different advertisements. Here the total front end is developed using Asp.Net and
backend is developed using SQL server.
 If an agency does not communicate or relay its client’s goals
and creative wishes properly problems can occur. Most Full-Service Agencies work
on a combination of fee-based and commission based compensation. The fee is paid
by the entity for which the marketing is being done. However an agency may have
better negotiating powers than your company and save you more money in the long
run anyways. There are far more advantages to having the right advertising agency.
 An advertising agency or ad-agency is a “service business” dedicated to
creating, planning and handling Advertising (and sometimes other forms of
promotion for its clients. An ad agency is independent from the client and provides
an outside point of view to the effort of selling the client's products or services. An
agency can also handle overall marketing and branding strategies and Sales
Promotion for its clients.

4. INTRODUCTION
 Objective of the System:
An advertising agency or ad agency is a “service business”
dedicated to creating, planning and handling Advertising
(and sometimes other forms of promotion for its clients. An
ad agency is independent from the client and provides an
outside point of view to the effort of selling the client's
products or services. An agency can also handle overall
marketing and branding strategies and Sales Promotion for
its clients.

5. (Contd.) Modules :
Administrator- Description
Login page
Change Password
Users & Ads
Channel timings
User details
View videos
User- Description
Slides
Animation
Videos

6. REQUIREMENT GATHERING AND ANALYSIS
EXISTING SYSTEM :
If an agency does not communicate or relay its client’s goals and
creative wishes properly problems can occur. Most Full-Service
Agencies work on a combination of fee-based and commission based
compensation. The fee is paid by the entity for which the marketing is
being done. However an agency may have better negotiating powers
than your company and save you more money in the long run
anyways. There are far more advantages to having the right
advertising agency than not.

7. PROPOSED SYSTEM :
In order to avoid the above problem this project
is to provide advertisement details like
advertisement cost in various channels.
Depending upon the budget the various channels
can allot different advertisements. Here the total
front end is developed using Asp.Net and backend
is developed using SQL server.

8. METHODOLOGY USED
SOFTWARE REQUIREMENT :
 Web Technologies : ASP.NET 3.5
 Language : C#
 Database : SQL SERVER 2005
 Web Server : IIS or Any Other

9. HARDWARE REQUIREMENT :
 Pentium-IV (Processor).
 512 MB Ram or More
 512 KB Cache Memory
 Hard disk min. 80 GB
 Microsoft Compatible 101 or more Key Board

10. TOOL USED
• Colour Picker
• VISUAL STUDIO
• MSOffice 2016
• Adobe Photoshop and Paint

11. TECHNOLOGY USED
Front End :- ASP.NET
Back End:- SQL
OS: Windows 10

12. SYSTEM DESIGN
ER Diagram
Use Case Diagram
Sequence Diagram
Activity Diagram
Data Flow Diagram

13. ER DIAGRAM
Use Case Diagram
Maintenan channels
and budget
Login
Ad New Information
Select Channeels
and Budget
Admin
User

14. DATA FLOW
DIAGRAM
Sequence
Diagram
Admin User Login Information Channels Budget Permission
Checking
View
Information
Add
Information
Select Budget
Checking Select
Channel
Add Channel
Add Budget
Permission
Add Channel

15. Activity Diagram
Register
Informations
UserAdmin
Channels Budgets
Logout

16. Screenshots of The Site:

17. SCREENSHOT

18. SCREENSHOT

19. SCRRENSHOT

20. LIMITATIONS
 1. Technical Feasibility
 2. Economical Feasibility
 3. Operational Feasibility.

21. FUTURE ENHANCEMENT
As software is used, the customer/user will
recognize additional functions that will
provide benefit. Perceptive maintenance
extends the software beyond its original
function requirements.

22. References
 The following books were referred during the analysis and execution phase of the project
 MICROSOFT .NET WITH C#
 Microsoft .net series
 ASP .NET 2.0 PROFESSIONAL
 Wrox Publishers
 ASP .NET WITH C# 2005
 Apress Publications
 C# COOK BOOK
 O reilly Publications
 PROGRAMMING MICROSOFT ASP .NET 2.0 APPLICATION
 Wrox Professional Guide
 BEGINNING ASP .NET 2.0 E-COMMERCE IN C# 2005
 Novice to Professional.
 WEBSITES:
 www.google.com
 www.microsoft.com

23. THANK YOU