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Subject lines that convert
Index
1. Keep it short
2. Place the most important words Only
3. Be specific about the topic of the email
4. Don’t write subject lines ALL IN CAPS
5. Don’t give a false promise
(I) Keep it short
• Email clients can only display a
limited number of characters for
the subject in mailbox display.
While this depends on the user's
settings
• you can safely assume that about
40 to 60 characters should be
displayed.
(II) Place the most important
words Only
It's important to put the most
important information at the beginning
in subject line instead of greeting the
Recipient
(III) Be specific about the
topic of the email
Subject line should explain exactly,
what the particular email is about
so that the recipient knows the
importance of email without
opening it
(IV) Don’t write subject lines
ALL IN CAPS
Using all caps may get someone's
attention, but in the wrong way.
It's the digital equivalent of yelling!
(V) Don’t give a false
promises
Do not try to get your email opened
by making false promises. This will
irk your audience and probably get
you on the dreaded unsubscribe list
Need More Information ?
Please contact
Web Address : www.tslimpact.com
Email: tslimpactsupport@tslmarketing.in

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Subject lines that convert

  • 2. Index 1. Keep it short 2. Place the most important words Only 3. Be specific about the topic of the email 4. Don’t write subject lines ALL IN CAPS 5. Don’t give a false promise
  • 3. (I) Keep it short • Email clients can only display a limited number of characters for the subject in mailbox display. While this depends on the user's settings • you can safely assume that about 40 to 60 characters should be displayed.
  • 4. (II) Place the most important words Only It's important to put the most important information at the beginning in subject line instead of greeting the Recipient
  • 5. (III) Be specific about the topic of the email Subject line should explain exactly, what the particular email is about so that the recipient knows the importance of email without opening it
  • 6. (IV) Don’t write subject lines ALL IN CAPS Using all caps may get someone's attention, but in the wrong way. It's the digital equivalent of yelling!
  • 7. (V) Don’t give a false promises Do not try to get your email opened by making false promises. This will irk your audience and probably get you on the dreaded unsubscribe list
  • 8. Need More Information ? Please contact Web Address : www.tslimpact.com Email: tslimpactsupport@tslmarketing.in