Google launched beta version of Google Universal Analytics in 2013, which was a transformation of Google Analytics for modern day multi-screen and multi-devices. A large number of business owners adopted Google Universal Analytics realizing the benefits of using this newly launched version. This transition from Google Analytics to Universal Analytics can be far more fruitful if implemented through Google Tag Manager (GTM).

1. Benefits of
Google Tag Manager

2. Index
1. Secure your Website for Future
Updates
2. Speed and Flexibility
3. Debug Options & Rollback
4. User Permission
5. Built-In Tags

3. Secure your Website for
Future Updates
• Google Tag Manager (GTM) allows
gradual switching from Google Analytics
to Google Universal Analytics.
• GTM makes future upgrades and
enhancements of your website simple and
easy

4. Speed and Flexibility
• The update process through GTM is
speedy
• It does not require involvement of a
developer. Thus, marketers can
themselves make changes to their
websites

5. Debug Options & Rollback
• GTM allows testing each update you
make to your website
• GTM also offers archiving when you
create a new version. This way you can
rollback to an existing version easily and
quickly

6. User Permission
• GTM allows you to set user permissions
for individual users of your website.
• Permissions include Read, Write and
Update of website content. and it also
offers you control on who is allowed to
create tags, macros and rules

7. Built-In Tags
• GTM has built-in tags for tools such as
Google Universal Analytics, AdWords
etc..
• This feature helps marketers who do not
have any coding knowledge as they can
customize the tags without the
complication of implementing code

8. Need More Information ?
Please contact :
Web Address : www.tslimpact.com
Email: tslimpactsupport@tslmarketing.in