1. TRAN THI PHUONG THANH
72/11 Giai Phong Street, Tan Binh District, Ho Chi Minh| C: 01655915498| phuongthanh.tran999@gmail.com
EXECUTIVE PROFILE
 Strategic planning driven to manage costs and establish strategic, mutually beneficial partnerships and relationships
with clients, suppliers and publishers.
 Project management offering outstanding presentation, communication and team management skills. High-energy,
results-oriented leader with an entrepreneurial attitude.
 Accomplished Executive with demonstrated ability to deliver mission-critical results.
SKILL HIGHLIGHTS
· Project management
· Communication skills
· Client account management
· Market research and analysis
· Customer-oriented
· Project Planning
· Time and Resource Optimization
· Strategic Planning
· Problem Resolution
· Administrative Skills
HIGHLIGHTED PROJECTS
 Real Estate: Vinhomes Central Park, Vinpearl Golf, The Landmark, The Park (client: Vingroup); Estella Heights
(website production, client: Keppel Land)
 Food: Highlands Coffee, Cafe Pho, Pizza Hutt (social media)
 FMCG: X-men (social media, app production)
 Appliances: Teka, Cuckoo (social media, activations, PR)
 Shopping mall: SC Vivo City (social media, activations, PR)
PROFESSIONAL EXPERIENCES
06/2014 to current | Digital Account Executive | Grey Global Group – Ho Chi Minh
 Vinhomes project: Developed and directed strategy for launch of The Landmark, the highest tower in Viet Nam that
became the hottest topic through several channels 2 months after launch.
 Highlands Coffee, Cafe Pho, Xmen project: boost user engagement on social channels, resulting in an increase in
brand love.
 Teka, Cuckoo: advertised in media to drive traffic to the website.
EDUCATION
2014 Bachelors Degree in Business Administration
Foreign Trade University – Ho Chi Minh
7.8 GPA