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Streamer
A Social Media Filtering Application

Sue Yeh Johnson, Co-Founder
Sue Yeh Johnson
sueyehjohnson@gmail.com
Streamer Technical Architecture
Frustrated With Social Media?
Just looking for
one important email from my
boss!

➢Too Many Applications
➢Too Much Information
➢Too Much Spam
➢Too Many Posts
➢Not Enough Filters
➢Not Enough Time

Where did the
posting with
pics of my
nephews go?
Wasting too much time?

Minutes
Spent
Logging into
Social Media
Account

or

16 min
per day

97
hours
per year
Where Did The Time Go?

Minutes
Spent
Logging into
E-mail

or

9 min
per day

54
hours
per year
Before: Daily Sequence #1
How Many E-mail Accounts Per Day?
step: 1

Step: 2

Step: 3

Some users may have as many as 6 accounts!
Streamer Email Setup: Use Case
Enter username/password

Setup

Add
email

Edit or
Add a
Subject

Choose
Subject
Notificati
on

Select which contact e-mail to add
Add nicknames

Subject can be ‘Payments due’ ‘child 1 name’
‘child 2 name, ‘Hello-User’s name’ , ‘Your best
friend’s name’, ‘Child 1 school name’ ‘Child 2
school name’
Add Notification header from list

Posts, pokes, birthdays, tags,
searched for your profile
After: Streamer E-mail ticker

Sample Email Ticker
[Format: ticking e-mail on your streamer account]
Your Sister Jane: You should come for Sara’s birthday| BankofAmerica:
Payment due on your Toyota on January 22, 2014| Child #1 principle: This is a
reminder that tuition is due on the 22| Your salon: Confirming your
appointment for next week|Groupon: Deals on laser hair removal
Email Setup Screen
Email Subject Filter Page
Daily Sequence #2
How Many Social Media Accounts Per Day?

step: 1

Step: 2

Step: 3

Some may use more than 6 social media sites per day
Social Media Filter Page
Social Media Filter Setup
After: Social Media Ticker
Streamer is the Solution!

Streamer filters all your accounts

It’s time to make all your apps work for you
From a User Story to KickStarter
The ‘Wall’
Streamer Technical Architecture
Streamer Team

2 Team Members

+
Lots of Brainpower!

= total of 40 years of
IT Experience
Expertise
We know technology
Process and Methods
We Know Software Methodologies
Streamer Team
We Know Segments

Telecommunications

Healthcare

And More…..

Transportation
More Screenshots: Login Page
Account Setup Page
Terms of Use Screen
News Setup Screen
News Subject Filter Page
Stock Setup Page
More Product Features

 Action Screen
-click on ticker
-click on picture tiles
 Help/FAQ Page
 About us/Contact us page
 User Community Page
 Feedback/Show us how you stream
 Auto-post to Social Media
 Streamer Entity Page
Streamer Work Breakdown(WBS)

1. Sign up forms
a. Acton dialogs
1. Email setup
2. Email subjects & addresses
3. News story sites
4. News story subjects
5. Stocks lookup
6. Social media sites
7. Types of social media posts
b. Database schema
c. Backend Logic (servlets)
d. JavaScript field validation
Streamer WBS

2. Main Page

a. Pictures Ticker
1. Instagram
2. Flickr
3. Shutterfly
4. Facebook
5. Twitter
6. Google+
7. Email (see email ticker)
8. Pinterest
Streamer WBS
3. Action dialogs
a. Email setup
b. Email subjects & addresses
c. News story sites
d. News story subjects
e. Stocks lookup
f. Social media sites
g. Types of social
Streamer WBS
4. Action dialogs
a. Email setup
b. Email subjects & addresses
c. News story sites
d. News story subjects
e. Stocks lookup
f. Social media sites
g. Types of social
Streamer WBS
Social Media Ticker
1. Facebook
2. Twitter
3. Google +
4. Linked In
5. StumbleUpon
ute Reward Swag
mer project is formally kicked off
ed project start and end date
is, Design, Feasibility and prototyping for
tire project

2/28/2014
3/1/2014
3/3/2014
1/29/2014

3/14/2014
3/1/2014
5/23/2014

14
0
45

Includes business and weekends
Estimated
Business Days only

Streamer High Level Schedule
5/23/2014
1/28/2014

ct Backlog and Team Formation

print (Social Media API development)
nt Planning (selection and decomposition)
y Scrums (including development, unit
ng, integration testing and Quality
urance)
ospectives

d Sprint (Social Media API development
ues)
rint Planning (selection and decomposition)
ily Scrums
trospectives
Sprint (Email, News and Stocks)
rint Planning (selection and decomposition)
ily Scrums
trospectives

3/3/2014
3/3/2014
3/3/2014
3/10/2014

3/21/2014
3/24/2014

3/24/2014
3/28/2014
4/11/2014
4/14/2014
4/14/2014
4/18/2014
5/2/2014

15
4

3/20/2014
3/21/2014

9
1

4/11/2014
3/27/2014
4/10/2014
4/11/2014
5/2/2014
4/17/2014
4/24/2014
5/2/2014

15
4
9
1
15
4
9
1

5/5/2014
5/16/2014

Group

d and select target focus group
cus Group Tests
cus Group Changes

3/21/2014
3/7/2014

5/5/2014
5/7/2014
5/14/2014

Continuous througout the project
Teams should be formed and resources are re
to go
This is the hardest part of the project, we elec
get it done first.

10

5/6/2014
5/14/2014
5/20/2014

2
5
3

If the API development is complete, then the
moves on to email, news and stocks API
development

Target focus group is millenials. One group
available is Au Pairs from Interexchange. Will
take volunteers from pledgers and volunteers
Why Should You Back Streamer?
Streamer Testimonials

 Mangala G. (Developer)
 Heather M. (HR Specialist)
R isk s a n d C h a llen ges
1. How will the social media companies feel about us bypassing their ads and
sites in order to filter the user's social media?
2. Project Timing-Starting in the first Quarter of the 2014
3. No IT Start-up experience
4. Technical challenges-no Technical Expertise-IOS7
5. Resource constraints
6. Meeting the 60 day project time
R is k s a n d C h a lle n ge s R e s p on s e
1. We would imagine that social media sites may not be so happy with

2.
3.

4.
5.

6.

Streamer allowing users to bypass their website directly. Strategically, we
will try to extract and process social media data on our end (either server or
application end). You know what? Being the underdog or have
encompassing goal is not new to the Co-Founders. But, we will do our best
to be diplomatic and sensitive to all stakeholders. At the same time,
however, we march to our core business objective to allow users to do
what they want with their social media data.
New Year and launch of new product-best way to go.
Having all the experience in the world doesn’t matter if you do not have the
fresh innovative idea, or the organization and drive to implement it. We are
open to be mentored by an experience and successful IT Startup guru who
wants to provide helpful advice or mentoring
We are currently working to source an IOS7 Developer.
With any good project, there are always going to be resource constraint.
The best remedy is time management and planning ahead. You will be
surprised with what you can do accomplish by spending 5-30 minutes a
day. Start tasks 2-3 weeks early will help with this problem.
Meeting the 60 day time line. Using the SCRUM methodology will increase
our chances of meeting the deadline. Having some project experience of
some large scale projects in waterfall methodology gives us the confidence
of delivering it through SCRUM.
Prizes, Baby!
$25 Pledge --Soft Frisbee with logo (Because Streamer like to play
outdoors)

$50 Pledge --1>Soft Frisbee with logo (Because Streamers like to play
outdoors).
2>Smartphone decal (Because Streamers like to
accessorize their technology).
Prizes, Baby!
$100 Pledge–
1>Soft Frisbee with logo (Because Streamers like to play
outdoors).
2>Smartphone decal (Because Streamers like to
accessorize their technology).
3>Streamer Logo Flip Water Bottle
4>First account holders prior to Streamer launch (Because
Streamers are VIP’s Like that).
Prizes, Baby!

$1000 Pledge1>Soft Frisbee with logo (Because Streamers like to play
outdoors).
2>Smartphone decal(Because Streamers like to
accessorize their technology)
3>Sun Visor (Because Streamers are smart about UV).
4>First account holders prior to Streamer launch (Because
Streamers are VIP Like that).
5> Streamer Flip Water Bottle
6> Athletic Moisture Wicking LogoT-shirt
7>Donor sponsorship listed on Streamer website (Because
Streamers givers are celebrities themselves).
Prizes, Baby!
$5,000 Pledge—
1>Soft Frisbee with logo (Because Streamers like to play

outdoors)
2>Smartphone decal (Because Streamers like to
accessorize their technology)
3>Sun Visor (Because Streamers are smart about UV)
4>First account holders prior to Streamer launch (Because
Streamers are VIP Like that)
5>Donor sponsorship listed on Streamer website(Because
Streamer givers are celebrities themselves).
6> Streamer Flip Water Bottle
7>Logo Athletic Moisture Wicking T-shirt
8>Dinner with co-creators at either: Canoe Restaurant or
Rays on the River please note: event only-no airfare or
hotel. Limit of $250 and no cash value ; Expires 6 months
from date and must be 21 age or older by March 2014
Conclusion







Streamer is the Project for your pledge
No pledge is too small
Project transparency will be provided
Welcome your feedback or questions
Thank you for your time

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Kickstarter Project: Streamer: A social media application for the Smartphone

  • 1. Streamer A Social Media Filtering Application Sue Yeh Johnson, Co-Founder Sue Yeh Johnson sueyehjohnson@gmail.com
  • 3. Frustrated With Social Media? Just looking for one important email from my boss! ➢Too Many Applications ➢Too Much Information ➢Too Much Spam ➢Too Many Posts ➢Not Enough Filters ➢Not Enough Time Where did the posting with pics of my nephews go?
  • 4. Wasting too much time? Minutes Spent Logging into Social Media Account or 16 min per day 97 hours per year
  • 5. Where Did The Time Go? Minutes Spent Logging into E-mail or 9 min per day 54 hours per year
  • 6. Before: Daily Sequence #1 How Many E-mail Accounts Per Day? step: 1 Step: 2 Step: 3 Some users may have as many as 6 accounts!
  • 7. Streamer Email Setup: Use Case Enter username/password Setup Add email Edit or Add a Subject Choose Subject Notificati on Select which contact e-mail to add Add nicknames Subject can be ‘Payments due’ ‘child 1 name’ ‘child 2 name, ‘Hello-User’s name’ , ‘Your best friend’s name’, ‘Child 1 school name’ ‘Child 2 school name’ Add Notification header from list Posts, pokes, birthdays, tags, searched for your profile
  • 8. After: Streamer E-mail ticker Sample Email Ticker [Format: ticking e-mail on your streamer account] Your Sister Jane: You should come for Sara’s birthday| BankofAmerica: Payment due on your Toyota on January 22, 2014| Child #1 principle: This is a reminder that tuition is due on the 22| Your salon: Confirming your appointment for next week|Groupon: Deals on laser hair removal
  • 11. Daily Sequence #2 How Many Social Media Accounts Per Day? step: 1 Step: 2 Step: 3 Some may use more than 6 social media sites per day
  • 15. Streamer is the Solution! Streamer filters all your accounts It’s time to make all your apps work for you
  • 16. From a User Story to KickStarter The ‘Wall’
  • 18. Streamer Team 2 Team Members + Lots of Brainpower! = total of 40 years of IT Experience
  • 20. Process and Methods We Know Software Methodologies
  • 21. Streamer Team We Know Segments Telecommunications Healthcare And More….. Transportation
  • 24. Terms of Use Screen
  • 28. More Product Features  Action Screen -click on ticker -click on picture tiles  Help/FAQ Page  About us/Contact us page  User Community Page  Feedback/Show us how you stream  Auto-post to Social Media  Streamer Entity Page
  • 29.
  • 30. Streamer Work Breakdown(WBS) 1. Sign up forms a. Acton dialogs 1. Email setup 2. Email subjects & addresses 3. News story sites 4. News story subjects 5. Stocks lookup 6. Social media sites 7. Types of social media posts b. Database schema c. Backend Logic (servlets) d. JavaScript field validation
  • 31. Streamer WBS 2. Main Page a. Pictures Ticker 1. Instagram 2. Flickr 3. Shutterfly 4. Facebook 5. Twitter 6. Google+ 7. Email (see email ticker) 8. Pinterest
  • 32. Streamer WBS 3. Action dialogs a. Email setup b. Email subjects & addresses c. News story sites d. News story subjects e. Stocks lookup f. Social media sites g. Types of social
  • 33. Streamer WBS 4. Action dialogs a. Email setup b. Email subjects & addresses c. News story sites d. News story subjects e. Stocks lookup f. Social media sites g. Types of social
  • 34. Streamer WBS Social Media Ticker 1. Facebook 2. Twitter 3. Google + 4. Linked In 5. StumbleUpon
  • 35. ute Reward Swag mer project is formally kicked off ed project start and end date is, Design, Feasibility and prototyping for tire project 2/28/2014 3/1/2014 3/3/2014 1/29/2014 3/14/2014 3/1/2014 5/23/2014 14 0 45 Includes business and weekends Estimated Business Days only Streamer High Level Schedule 5/23/2014 1/28/2014 ct Backlog and Team Formation print (Social Media API development) nt Planning (selection and decomposition) y Scrums (including development, unit ng, integration testing and Quality urance) ospectives d Sprint (Social Media API development ues) rint Planning (selection and decomposition) ily Scrums trospectives Sprint (Email, News and Stocks) rint Planning (selection and decomposition) ily Scrums trospectives 3/3/2014 3/3/2014 3/3/2014 3/10/2014 3/21/2014 3/24/2014 3/24/2014 3/28/2014 4/11/2014 4/14/2014 4/14/2014 4/18/2014 5/2/2014 15 4 3/20/2014 3/21/2014 9 1 4/11/2014 3/27/2014 4/10/2014 4/11/2014 5/2/2014 4/17/2014 4/24/2014 5/2/2014 15 4 9 1 15 4 9 1 5/5/2014 5/16/2014 Group d and select target focus group cus Group Tests cus Group Changes 3/21/2014 3/7/2014 5/5/2014 5/7/2014 5/14/2014 Continuous througout the project Teams should be formed and resources are re to go This is the hardest part of the project, we elec get it done first. 10 5/6/2014 5/14/2014 5/20/2014 2 5 3 If the API development is complete, then the moves on to email, news and stocks API development Target focus group is millenials. One group available is Au Pairs from Interexchange. Will take volunteers from pledgers and volunteers
  • 36. Why Should You Back Streamer?
  • 37. Streamer Testimonials  Mangala G. (Developer)  Heather M. (HR Specialist)
  • 38. R isk s a n d C h a llen ges 1. How will the social media companies feel about us bypassing their ads and sites in order to filter the user's social media? 2. Project Timing-Starting in the first Quarter of the 2014 3. No IT Start-up experience 4. Technical challenges-no Technical Expertise-IOS7 5. Resource constraints 6. Meeting the 60 day project time
  • 39. R is k s a n d C h a lle n ge s R e s p on s e 1. We would imagine that social media sites may not be so happy with 2. 3. 4. 5. 6. Streamer allowing users to bypass their website directly. Strategically, we will try to extract and process social media data on our end (either server or application end). You know what? Being the underdog or have encompassing goal is not new to the Co-Founders. But, we will do our best to be diplomatic and sensitive to all stakeholders. At the same time, however, we march to our core business objective to allow users to do what they want with their social media data. New Year and launch of new product-best way to go. Having all the experience in the world doesn’t matter if you do not have the fresh innovative idea, or the organization and drive to implement it. We are open to be mentored by an experience and successful IT Startup guru who wants to provide helpful advice or mentoring We are currently working to source an IOS7 Developer. With any good project, there are always going to be resource constraint. The best remedy is time management and planning ahead. You will be surprised with what you can do accomplish by spending 5-30 minutes a day. Start tasks 2-3 weeks early will help with this problem. Meeting the 60 day time line. Using the SCRUM methodology will increase our chances of meeting the deadline. Having some project experience of some large scale projects in waterfall methodology gives us the confidence of delivering it through SCRUM.
  • 40. Prizes, Baby! $25 Pledge --Soft Frisbee with logo (Because Streamer like to play outdoors) $50 Pledge --1>Soft Frisbee with logo (Because Streamers like to play outdoors). 2>Smartphone decal (Because Streamers like to accessorize their technology).
  • 41. Prizes, Baby! $100 Pledge– 1>Soft Frisbee with logo (Because Streamers like to play outdoors). 2>Smartphone decal (Because Streamers like to accessorize their technology). 3>Streamer Logo Flip Water Bottle 4>First account holders prior to Streamer launch (Because Streamers are VIP’s Like that).
  • 42. Prizes, Baby! $1000 Pledge1>Soft Frisbee with logo (Because Streamers like to play outdoors). 2>Smartphone decal(Because Streamers like to accessorize their technology) 3>Sun Visor (Because Streamers are smart about UV). 4>First account holders prior to Streamer launch (Because Streamers are VIP Like that). 5> Streamer Flip Water Bottle 6> Athletic Moisture Wicking LogoT-shirt 7>Donor sponsorship listed on Streamer website (Because Streamers givers are celebrities themselves).
  • 43. Prizes, Baby! $5,000 Pledge— 1>Soft Frisbee with logo (Because Streamers like to play outdoors) 2>Smartphone decal (Because Streamers like to accessorize their technology) 3>Sun Visor (Because Streamers are smart about UV) 4>First account holders prior to Streamer launch (Because Streamers are VIP Like that) 5>Donor sponsorship listed on Streamer website(Because Streamer givers are celebrities themselves). 6> Streamer Flip Water Bottle 7>Logo Athletic Moisture Wicking T-shirt 8>Dinner with co-creators at either: Canoe Restaurant or Rays on the River please note: event only-no airfare or hotel. Limit of $250 and no cash value ; Expires 6 months from date and must be 21 age or older by March 2014
  • 44. Conclusion      Streamer is the Project for your pledge No pledge is too small Project transparency will be provided Welcome your feedback or questions Thank you for your time

Editor's Notes

  1. Do you really care what strangers had for breakfast? Do you get tired of logging into social media get disappointed by seeing nothing important?
  2. Streamer elevates the frustration with no centralize application that filters your information. I know most of you get a lot of spam and promotions.When you make a purchase, the vendor then signs you up for a list next thing you know you are getting one thousand e-mails a day. Even if you unsubscribe, it seems like you get more.