Preventive healthcare: exploring big data’s rising role in active and healthy ageing As healthcare costs continue to soar, the cost saving benefits of big data will become more apparent, especially as there is an increased focus on preventive care, well-being and reducing re-admission rates in the hospital. With so many benefits, it’s easy to understand why the healthcare industry has been such an early adopter of big data technology. However, it would be interesting to see the impact big data has on the active and healthy ageing market as we are moving forward. Indeed, can we imagine using personal health data for encouraging persons to be proactive about their health and implement suggested lifestyle changes? To which extent can this information be used by insurance companies for example? Which challenges encountered when collecting this data? Let’s discuss with our panelists the impact big data has on preventive care and which are its limits? Moderator: Bowden Richie, CEO, SoMoMod/ Assess Patients, IE O'Donoghue John, Senior Lecturer in eHealth & Deputy Director Global eHealth, IMPERIAL COLLEGE LONDON, UK Dekezel Stefaan, Programme Director Innovation & Smart Synergies, Ageas, BE Brichet Francis, Health Manager, Coreye, FR The view of interoperability and standards: (1) Standards as infrastructure for interoperability (2) Placing the citizen at the center (3) Using digital health technologies to reduce costs and flatten risk (4) However we face a tsounami of data; the question do you navigate the data? Can standards help? And what kind standards can help? Establish trust, use the right data at the right time, for the benefit of the patient; and the system as a whole. (a) Example of appointments: replace most routine f2f appointments with remote visits; and shift the focus to f2f visits that aim to diagnose a problem. Productivity low in health care. (b) Standards place the individual at the center of the care serving as the data aggregator in a fragmented health system (c) Think of the patient summary as a window to a persons’ health