materi keuangan

1. KONSEP DASAR
MANEJEMEN
MODERN
MATERI 1.

4. JASA KEUANGAN / BANK
BUSINESS
OPERASIONAL
SERVICE

5. SEJARAH PEMASARAN
Pemasaran/Marketin
Pesaing,
Promosi
Pasar &
Produk
Barter &
Uang

6. MARKETING ??
Marketing
Produk tdk
laku ?
Salah Jual?
Pembeli?
Perilaku
pasar?
Tempat /
Lokasi?
Pesaing/
Kompetitor?

7. TUJUAN PEMASARAN BANK
Merangsang
Konsumsi
• Memudahkan & merangsang konsumsi
• Menarik nasabah utk membeli produk
Kepuasan
Pelanggan
• Memaksimalkan kepuasan pelanggan melalui berbagai layanan yg diinginkan
• Tangible, Responsive, Assured, Reliable, & with empathy
Ragam
Produk
• Bank menyediakan berbagai jenis produk
• Nasabah memiliki pilihan
Mutu
Hidup
• Memberikan berbagai kemudahan kpd nasabah
• Menciptakan iklim yg efisien

8. KONSEP INTI PEMASARAN
Core
Marketing
Concepts
Products or
Offerings
Value,
Satisfaction &
Quality
Exchange,
Transactions &
Relationships
Market,
Segment &
Target
Needs, Wants
& Demands

9. RELATIONSHIP MARKETING
COMPANY
BANK
CUSTOMER
EMPLOYEES
SUPPLIER
DISTRIBUTORS
RETAILERS
AD AGENCIES
OTHER

10. 5 PROSES PEMASARAAN
BANK
IKLAN, PROMOSI & PUBLIKASI
SENYUM & KERAMAHAN
SEGMENTASI & INOVASI
POSITIONING
ANALISIS

11. FALSAFAH MANAJEMEN PEMASARAN
PRODUCTION
CONCEPT
PRODUCT
CONCEPT
SELLING
CONCEPT
MARKETING
CONCEPT
SOCIETAL
MARKETING
CONCEPT

12. CUSTOMER DELIVERED
VALUE
Factory Existing products Selling & promotion
Profits through sales
volume
Market Costumer Needs Integrated marketing
Profits through
costumer satisfaction
volume
Starting
point
Focus Means Ends
a. The selling concept
b. The marketing concept

15. • SEGMENTASI
• TARGETING
• POSITIONING
3 ELEMEN STRATEGI (STP)
• PRODUCT
• PRICE
• PLACE
• PROMOSI
MARKETING MIX
(4 P)
• PROSPECT
• APPROACH/CALL
• INTERVIEW
• PROPOSAL/PRESENTASI
• CLOSING
PEDLING/ SELLING
MARKETING STRATEGI

16. STP & 4 P

17. SEGMEN PASAR
EKONOMI
ATAS
MENENGAH
BAWAH
USIA
ANAK-ANAK
MUDA
DEWASA, DST
PENDIDIKAN
DASAR
MENENGAH
TINGGI
PROFESI
PENGUSAHA
PROFESIONAL,
DST
MINAT
SEPAK BOLA
GOLF, DST

18. Karakter &
Motivasi
Target
Menarik
konsumen
Perhatian
Konsumen
Dorongan utk
membeli
Kebutuhan
konsumen
Hasrat konsumen

19. MARKET PASAR
4

22. PRODUCT
PRICE
PROMOTION
PLACE
PEOPLE
PROCESS
PHYSICAL ENVIRONMENT
MARKETING STRATEGY
PRODUK & JASA BANK

23. MARKETING BANK

25. TRIANGLE MARKETING
INTERACTIVE
MARKETING
EXTERNAL
MARKETING
INTENAL
MARKETING