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Social media advertisements analysis
- 2. Analysis Questions 1. Which social media platform did the ad appear on? 2. Who was the company that advertised to you? 3. What was the product, solution or main message that was advertised? 4. Was there a discount or promotion offered? If so what was the promotion 5. What was the call to action for the ad? 6. Which ad format was used? 7. What do you believe the ad objective was when the company created the ad? 8. Why do you think you were targeted for this ad? Was it based on your location, demographics, interests, recent online behavior or another targeting option? 9. Do you believe you were correctly targeted for the ad? (i.e. did the ad spark your interest). If not, who do you think would be a better target for this ad?
- 3. 1. Instagram advertising 2. Byltbasics 3. Premium tee shirts 4. There was no promotion 5. To go to their website and check out their products 6. Vertical image ad 7. Awareness 8. I was targeted based on my recent online behavior 9. I was correctly targeted for this ad because I have been looking into new comfy shirts
- 4. 1. Instagram advertising 2. Whoop 3. A smart watch, like a Fitbit 4. No promotion just information on product 5. To better understand things about your life 6. Vertical image ad 7. Awareness 8. I was targeted based on my interests in a healthy/active lifestyle 9. I believe I was correctly targeted for the ad as it sparked my interest in the product
- 5. 1. Instagram advertising 2. True Classic 3. Premium tee shirts 4. Yes, save 10% with their color 3 pack 5. To save on their tee shirts for a limited time only 6. Vertical image ad 7. Sales 8. I was targeted based on my recent online behavior, I looked up comfy tee shirts online 9. I was correctly targeted for the tee shirts since I have been doing research on similar products