The document discusses a marketing campaign for Travelcoop, an organization that helps people travel. It mentions using ambassadors and positive word of mouth to raise awareness of the brand. The campaign utilized online and social media strategies like viral marketing to engage real people and drive high participation numbers, though some areas like follow up and interaction were lacking. It concludes by thanking people for participating and voting, and says thanks for helping Travelcoop reach the top.

1. Ruddy Vinck

3. A Travelcoop story

5.  MOPPELHORST
 TRAVELCOOP
 THINK TOMORROW
 adidas eyewear

6.  Top of mind
 Buzz of the town
 Travelcoop ambassadors
 Worth of mouth
 Worth of mouse
 …/…

7.  Online campaign
 Viral marketing
 Social media
 And….
 Real people on (the)top !

8.  Missing trigger
 High numbers low potential
 Poor follow up
 No interaction
 …/…

9. A Travelcoop story

10.  Thanks for participating
 Thanks for voting
 Thanks for liking our page
SoTHANKS and meet
you at THE TOP