In an age when every brand touchpoint is put under the microscope to find opportunities for optimization, it’s only natural to start with the typeface. As the voice of your brand, your typeface can bring your brand strategy to life in every written message – a multitude of touchpoints with a single tool. Fabio will illustrate how brands can benefit from careful typeface consideration and give an insider’s look at how design forms translate into brand attributes, helping the audience cross the bridge between strategy and typeface design.

1. d
Bringing brand
strategy to life
with typography
@FabioHaag, @DaltonMaag, 27/10/2015

12. i i i

16. THE POWER
OF TRUST

17. THE POWER
OF TRUST

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www.daltonmaag.com
@daltonmaag @fabiohaag
Thank you!